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===Compared with competitive intelligence=== Though the term business intelligence is sometimes a synonym for [[competitive intelligence]] (because they both support [[decision making]]), BI uses technologies, processes, and applications to analyze mostly internal, structured data and business processes while competitive intelligence gathers, analyzes, and disseminates information with a topical focus on company competitors. If understood broadly, competitive intelligence can be considered as a subset of business intelligence.<ref>{{cite web |url=http://blogs.forrester.com/james_kobielus/10-04-30-what%E2%80%99s_not_bi_oh_don%E2%80%99t_get_me_startedoops_too_latehere_goes |title=What's Not BI? Oh, Don't Get Me Started... Oops Too Late... Here Goes... |last=Kobielus |first=James |date=30 April 2010 |quote="Business" intelligence is a non-domain-specific catchall for all the types of analytic data that can be delivered to users in reports, dashboards, and the like. When you specify the subject domain for this intelligence, then you can refer to "competitive intelligence", "market intelligence", "social intelligence", "financial intelligence", "HR intelligence", "supply chain intelligence", and the like. |access-date=4 November 2010 |archive-url=https://web.archive.org/web/20100507103207/http://blogs.forrester.com/james_kobielus/10-04-30-what%E2%80%99s_not_bi_oh_don%E2%80%99t_get_me_startedoops_too_latehere_goes |archive-date=7 May 2010 |url-status=dead }}</ref>
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