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===Resurgence of bondage magazines=== Dedicated bondage magazines again became popular in America in the 1970s. From the mid-1970s through the late 1990s, they were produced by publishers such as '''Harmony Concepts''', California Star, and '''House of Milan'''. House of Milan, owned and run by '''Barbara Behr''', was one of the most influential publishers and distributors of BDSM erotica in this period. The company was based in southern California, one of a number of pornographic magazine and film companies working in the Los Angeles area. In the mid-1980s, House of Milan was sold by Behr who went on to work for California Star.<ref name=ChicagoReader>{{cite web|title=Fetish media empire House of Milan was bound to please|url=https://chicagoreader.com/film-tv/movie-feature/fetish-media-house-of-milan/|first=Micco|last=Caporale|date=12 June 2024|website=Chicago Reader}}</ref> House of Milan was subsequently owned by Lyndon Distributors. House of Milan was a [[mail-order]] business that distributed up to 30 similarly themed titles, producing three or four magazines a month. Most of the images in the magazines depicted women, either alone or together. They focussed on straight male bondage fantasies and also had a lesbian audience. Some of the best-known titles were ''Bound to Please'', ''Knotty'', and ''Hogtie''. House of Milan eventually expanded from books and magazines into [[home video]]s.<ref name=ChicagoReader/> The products were not generally available through mainstream distributors, though they were sold in [[sex shop]]s in addition to being available through mail order. They contained little advertising content, and funding was entirely dependent on sales. Typically, each magazine consisted of several multi-page pictorials of tied-up women, often with a fictional narrative attached, and one fictional story of three or four pages in length. Sometimes pictorials were replaced by artwork by a [[fetish artist]] or included an interview with one of the performers in the industry. In the case of House of Milan and Lyndon Distributors, the magazines were simply illustrated text versions of videos published by the same title. Such practice cut costs and allowed a streamlined output of material. Another type of magazine was the "compendium magazine", usually consisting of a large number of individual photographs drawn from previous magazines, without any linking story. Because of their relatively small circulation, compared with mainstream pornography, most bondage magazines were printed in black and white, except for the cover and centerfold. In the 1980s and 1990s, experiments were made with adding more color content, but most magazine content remained black and white. The attitude of some of the early magazines could be regarded as [[misogynistic]] by feminists, in spite of editorial disclaimers that the magazines represented only fantasies, as the storylines deviated from the old-fashioned "damsel in distress" motif towards more restrictive and explicit BDSM practices. However, in reality the opposite effect often happened: as a bondage performer was cast in more material and engaged in more acts, she would often develop a stronger fan base and became a recognized star in her own right. Nikki Dial and Ashley Renee are two examples of performers who won awards for their work as [[submissive (BDSM)|subs]] in bondage videos, and typically endured the most onscreen punishment. In the 1990s, as homosexuality and bi-sexuality began to be more socially accepted, magazine publishers started to produce [[femdom]] material depicting men in bondage, as well as portraying female models as participants in mutually satisfying bondage games, usually with at least one actress performing as a dom and at least one as a sub. Sometimes, the roles of dom and sub would be reversed. Be Be LeBadd and Alexis Payne are two professional dominatrices who also sometimes found themselves on the receiving end of a whip.
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