Editing Bodybuilding (section)

==== Eugen Sandow ====
[[File:Falk,_Benjamin_J._(1853-1925)_-_Eugen_Sandow_(1867-1925).jpg|thumb|165px|[[Eugen Sandow]], often referred to as the "Father of Modern Bodybuilding"]]
Bodybuilding developed in the late 19th century, promoted in England by [[Eugen Sandow]]. He allowed audiences to enjoy viewing his physique in "muscle display performances". Although audiences were thrilled to see a well-developed physique, the men simply displayed their bodies as part of strength demonstrations or wrestling matches. Sandow had a stage show built around these displays through his manager, [[Florenz Ziegfeld]]. The [[Academy Awards|Oscar]]-winning 1936 [[musical film]] ''[[The Great Ziegfeld]]'' depicts the beginning of modern bodybuilding, when Sandow began to display his body for carnivals.<ref>{{Cite web|date=2016-03-26|title=This footage taken by Thomas Edison in 1904, shows women and men bodybuilding|url=https://www.thevintagenews.com/2016/03/26/footage-taken-thomas-edison-1904-show-women-men-bodybuilding/|access-date=2021-04-23|website=The Vintage News|language=en|archive-date=April 23, 2021|archive-url=https://web.archive.org/web/20210423123452/https://www.thevintagenews.com/2016/03/26/footage-taken-thomas-edison-1904-show-women-men-bodybuilding/|url-status=live}}</ref>

Sandow was so successful at flexing and posing his physique that he later created several businesses around his fame, and was among the first to market products branded with his name. He was credited with inventing and selling the first [[exercise equipment]] for the masses: machined [[dumbbell]]s, spring [[pulley]]s, and tension bands. Even his image was sold by the thousands in "[[cabinet card]]s" and other prints.