Editing Bacardi (section)

===Cuban Revolution===
During the [[Cuban Revolution]] in 1959, the Bacardí family (and hence the company) supported and aided the rebels.<ref>{{Cite web|last=Guy|first=Jack|title=Cuba and Bacardi: A Complicated History|url=https://theculturetrip.com/caribbean/cuba/articles/cuba-and-bacardi-a-complicated-history/|access-date=2020-12-28|website=Culture Trip|date=9 October 2017 }}</ref> However, after the triumph of the revolutionaries, and turn to communism, the family maintained a fierce [[Cuban dissident movement|opposition to Fidel Castro's]] policies in Cuba in the 1960s. In his book, ''Bacardi and the Long Fight for Cuba'', [[Tom Gjelten]] describes how the Bacardí family and the company left Cuba in exile after the Cuban government confiscated the company's Cuban assets without compensation on 14 October 1960, particularly nationalizing and banning all private property on the island as well as all bank accounts.<ref>{{Cite book |last= Gjelten |first= Tom |url= https://www.amazon.com.au/Bacardi-Long-Fight-Cuba-Biography-ebook/dp/B001E8OW7E|title=Bacardi and the Long Fight for Cuba: The Biography of a Cause|date=4 September 2008|publisher=Penguin Books |isbn= 9780670019786}}</ref> However, due to concerns over the previous Cuban leader, [[Fulgencio Batista]], the company had started foreign branches a few years before the revolution; the company moved the ownership of its trademarks, assets and proprietary formulas out of the country to the Bahamas prior to the revolution and already produced Bacardí rum at other distillery sites in [[Puerto Rico]] and [[Mexico]]. This helped the company survive after the Cuban government confiscated all Bacardí assets without compensation.<ref>{{Cite book |last=Ospina |first=Hernando Calvo |title=Bacardi: The Hidden War |publisher=Pluto Press |year=2002 |isbn=978-0745318738}}</ref>

In 1965, over 100 years after the company was established in Cuba, Bacardi established new roots and found a new home with global headquarters in Hamilton, Bermuda. In February 2019, Bacardi's CEO, Mahesh Madhavan, stated that Bacardí's global headquarters would remain in Bermuda for the next "500 years" and that "Bermuda is our home now."<ref>{{Cite news |url= http://www.royalgazette.com/international-business/article/20190212/bacardi-wants-to-be-in-bermuda-for-centuries |title=Bacardi wants to be in Bermuda for centuries |date=12 February 2019 |work= [[The Royal Gazette (Bermuda)|The Royal Gazette]] |access-date=13 February 2019}}</ref>

[[File:Bacardi Headquarters.jpg|thumb|Bacardi Building, Bermuda; location of Bacardi's world headquarters]]
In 1999, [[Otto Reich]], a lobbyist in [[Washington, D.C.|Washington]] on behalf of Bacardí, drafted section 211 of the [[Omnibus Consolidated and Emergency Appropriations Act, FY1999]], a bill that became known as the Bacardi Act. Section 211 denied trademark protection to products of Cuban businesses expropriated after the Cuban revolution, a provision sought by Bacardí. The act was aimed primarily at the [[Havana Club]] brand in the US. The brand was created by the [[José Arechabala S.A.|José Arechabala]] S.A. and nationalised without compensation in the Cuban revolution, the Arechabala family left Cuba and stopped producing rum. They, therefore, allowed the US trademark registration for "Havana Club" to lapse in 1973. Taking advantage of the lapse, the Cuban government registered the mark in the US in 1976.<ref name="Miami Herald 2012-07-20">{{Cite news |last=Whitefield |first=Mimi |url= http://www.miamiherald.com/incoming/article1941675.html |title=Havana Club rum dispute isn't over yet |date=20 July 2012 |work=Miami Herald |access-date=11 January 2015}}</ref><ref>{{Cite book |last=Bardach |first=Ann Louise |title=Cuba Confidential |date=2002 |publisher=Penguin Books |page=131| isbn= 9780141935546}}</ref> This new law was drafted to invalidate the trademark registration. Section 211 has been challenged unsuccessfully by the Cuban government and the European Union in US courts. It was ruled illegal by the [[World Trade Organization]] (WTO) in 2001 and 2002.<ref>{{Cite web |url= https://www.wto.org/english/news_e/news02_e/dsb_01feb02_e.htm |title=Dispute Settlement Body adopts reports on the "Havana Club" case |date=1 February 2002 |website=WTO.org| publisher= [[World Trade Organization]] | access-date=9 October 2016}}</ref> The US Congress has yet to re-examine the matter. The Cuban government assigned the brand to [[Pernod Ricard]] in 1993.

Bacardi rekindled the story of the Arechabala family and Havana Club in the United States when it launched the AMPARO Experience in 2018, an immersive play experience based in Miami, the city with the highest population of Cuban exiles. AMPARO "is the story of the family's entire history being erased and their heritage 'stolen'" according to playwright [[Vanessa Garcia (artist)|Vanessa Garcia.]]<ref>{{Cite journal|last=McPhie|first=P.|date=1975-12-02|title=The origin of the alkaline inactivation of pepsinogen| url= https://pubmed.ncbi.nlm.nih.gov/44|journal=Biochemistry|volume=14|issue=24|pages=5253–5256|doi=10.1021/bi00695a003|issn=0006-2960|pmid=44}}</ref>