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===Mergers and acquisitions=== Avon purchased Silpada, a direct seller of silver jewelry, in 2010 for $650 million.<ref name=fortune20120430/> In May 2012, perfume company [[Coty]] offered $24.75 a share for Avon, which was nearly 20 percent above Avon's stock price at the time. While [[Fox Business Network]] reported that Avon delayed the process and Coty withdrew its offer,<ref>{{cite news|last=McIntyre|first=Douglas A.|title=10 Brands That Will Disappear in 2013|url=http://www.foxbusiness.com/industries/2012/06/21/ten-brands-that-will-disappear-in-2013/|newspaper=Fox Business}}</ref> earlier reports said that Avon rejected the bid, stating "At the time, the board concluded, and it still believes, that Coty's indication of interest is opportunistic and not in the best interest of Avon's shareholders."<ref>{{cite news|last=Smith |first=Aaron |url=https://money.cnn.com/2012/04/02/news/companies/avon-coty/index.htm |title=Avon rejects $10 billion offer from Coty - Apr. 2, 2012 |publisher=Money.cnn.com |date=April 2, 2012 |access-date=September 3, 2012}}</ref><ref>{{cite news|author=Dominic Rushe in New York |url=https://www.theguardian.com/world/2012/apr/02/avon-coty-cosmetics-fragrance-takeover |title=Avon rejects $10bn takeover bid from celebrity-fragrance company Coty | World news | guardian.co.uk |newspaper=Guardian |date=April 2, 2012 |access-date=September 3, 2012 |location=London}}</ref><ref>{{cite news |date=April 2, 2012 |author=Tiffany Hsu |url=https://www.latimes.com/business/la-xpm-2012-apr-02-la-fi-mo-avon-coty-20120402-story.html |title=Avon rejects Rimmel owner Coty's $10-billion bid - Los Angeles Times |publisher=Articles.latimes.com |access-date=April 16, 2013}}</ref> In March 2016, [[Cerberus Capital Management]] paid $435 million in cash for preferred stock in Avon Products. This move was the conclusion of a deal initiated in December 2015, when Avon sold 80.1 percent of its North American Business to Cerberus for $170 million. The total value of the deal was $605 million. The investment resulted in Cerberus having an almost 17 percent stake in Avon Products.<ref name="Avon Concludes Deal With Cerberus">{{cite web|last1=Ausick|first1=Paul|title=Avon Concludes Deal With Cerberus|url=http://247wallst.com/consumer-products/2016/03/08/avon-concludes-deal-with-cerberus/|website=24/7 Wall Street|access-date=March 13, 2016|date=March 8, 2016}}</ref><ref name="Cerberus Strikes Deal to Buy into Avon">{{cite news|last1=Becker|first1=Nathan|last2=Mattioli|first2=Dana|title=Cerberus Strikes Deal to Buy into Avon|url=https://www.wsj.com/articles/cerberus-strikes-deal-to-buy-into-avon-1450359684|newspaper=[[The Wall Street Journal]]|access-date=March 13, 2016|date=December 17, 2015}}</ref> In January 2020, Natura & Co closed the acquisition of Avon Products, Inc. The Natura & Co<ref>{{Cite web|url=https://naturaeco.com/|title=Natura &Co|last=Natura &Co|website=naturaeco.com|language=en|access-date=February 14, 2020}}</ref> group also includes Natura, [[Aesop (brand)|Aesop]], and [[The Body Shop]], and with the acquisition of Avon has created the world's fourth-largest pure-play beauty company.<ref>{{Cite web|url=https://www.avonworldwide.com/news/natura-co-to-close-acquisition-of-avon|title=Natura &Co to close acquisition of Avon|website=Avon Worldwide|language=en|access-date=February 14, 2020}}</ref>
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