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===Announcement and sales=== [[File:Apple 1 Advertisement Oct 1976.jpg|thumb|Introductory advertisement for the Apple I computer]] The Apple I went on sale in July 1976 at a price of {{USD|666.66}}.{{efn|{{Inflation|US|666.66|1976|fmt=eq|r=-2}}{{Inflation/fn|US}}}} Wozniak later said he had no idea about the relation between the number and the [[number of the beast]], and that he came up with the price because he liked "repeating digits"<ref name=VintageNews>{{cite news |first=Goran |last=Blazeski |title=Apple-1, Steve Wozniak's hand-built creation, was Apple's first official product, priced at $666.66 |url=https://www.thevintagenews.com/2017/11/25/apples-first-official-product-was-priced-at-666-66/ |website=The Vintage News |date=November 25, 2017 |access-date=November 24, 2019 |archive-date=July 26, 2020 |archive-url=https://web.archive.org/web/20200726090158/https://www.thevintagenews.com/2017/11/25/apples-first-official-product-was-priced-at-666-66/ |url-status=live }}</ref><ref>{{cite web|url=http://news.cnet.com/1606-2-5937610.html|title=Video: Wozniak: {{US$|long=no|500.66}} seemed like a good idea|date=November 7, 2005|publisher=CNET News|access-date=February 19, 2009|archive-date=October 8, 2011|archive-url=https://web.archive.org/web/20111008062621/http://news.cnet.com/1606-2-5937610.html|url-status=dead}}</ref> and because it was a one-third markup on the {{US$|long=no|500}} wholesale price.{{sfn|Wozniak|2006|page=180}} Jobs had managed to get the inventory into the nation's first four storefront microcomputer retailers: Byte Shop (Palo Alto, California), itty bitty machine company ([[Evanston, Illinois]]), Data Domain ([[Bloomington, Indiana]]), and Computer Mart (New York City).<ref>{{Cite web |last=Dr. Webster |date=27 August 2012 |title=Chapter 1: Apple History (Ray Borrill interview) |url=https://www.applefritter.com/replica/chapter1 |access-date=22 September 2022 |website=applefritter |archive-date=September 22, 2022 |archive-url=https://web.archive.org/web/20220922145735/https://www.applefritter.com/replica/chapter1 |url-status=live }}</ref> The first unit produced was used in a high school math class, and donated to [[Liza Loop]]'s public-access computer center.<ref>{{cite journal|last1=Turner|first1=Daniel|title=MIT Technology Review|journal=MIT Technology Review|date=May 1, 2007|url=http://www.technologyreview.com/hack/407810/hack-the-apple-i/|access-date=16 April 2015|archive-date=April 13, 2015|archive-url=https://web.archive.org/web/20150413161926/http://www.technologyreview.com/hack/407810/hack-the-apple-i/|url-status=live}}</ref> About 200 units were produced, and all but 25 were sold within nine or ten months.<ref name="wozniak198412" /> In April 1977, the price was dropped to $475.{{efn|{{Inflation|US|475|1977|fmt=eq|r=-2}}{{Inflation/fn|US}}}}<ref name="1977 price list">{{cite web|url = http://www.applefritter.com/node/2703|title = April 1977 Price List - Applefritter|website = www.applefritter.com|access-date = March 27, 2018|archive-date = April 25, 2009|archive-url = https://web.archive.org/web/20090425021739/http://applefritter.com/node/2703|url-status = live}}</ref> It continued to be sold through August 1977, despite the introduction of the [[Apple II (original)|Apple II]] in April 1977, which began shipping in June of that year.<ref>{{cite web|url=http://www.applefritter.com/node/2715|title=Bill of Sale - Applefritter|website=www.applefritter.com|access-date=March 27, 2018|archive-date=April 26, 2009|archive-url=https://web.archive.org/web/20090426001601/http://www.applefritter.com/node/2715|url-status=live}}</ref> In October 1977, the Apple I was officially discontinued and removed from Apple's price list.<ref>{{cite web|url=http://www.applefritter.com/node/2707|title=October 1977 Price List - Applefritter|website=www.applefritter.com|access-date=March 27, 2018|archive-date=April 25, 2009|archive-url=https://web.archive.org/web/20090425035459/http://www.applefritter.com/node/2707|url-status=live}}</ref> As Wozniak was the only person who could answer most customer support questions about the computer, the company offered Apple I owners discounts and trade-ins for Apple IIs to persuade them to return their computers.<ref name="ah04">{{cite web | url=http://apple2history.org/history/ah04/ | title=The Apple II, cont. | access-date=February 27, 2011 | work=Apple II History | date=December 2008 | archive-date=May 22, 2015 | archive-url=https://web.archive.org/web/20150522020820/http://apple2history.org/history/ah04/ | url-status=live }}</ref> These recovered boards were then destroyed by Apple, contributing to their later rarity.<ref>{{cite web | url=http://www.apple1notes.com/old_apple/Huston_Stories_files/A1%20Back%20Story.htm | title=The Huston brothers' Apple-1 Back Story | access-date=June 25, 2013 | archive-date=October 5, 2013 | archive-url=https://web.archive.org/web/20131005015359/http://www.apple1notes.com/old_apple/Huston_Stories_files/A1%20Back%20Story.htm | url-status=live }}</ref> Both Steve Jobs and Steve Wozniak have stated that Apple did not assign serial numbers to the Apple l. Several boards have been found with numbered stickers affixed to them, which appear to be inspection stickers from the PCB manufacturer/assembler. A batch of boards is known to have numbers hand-written in black permanent marker on the back; these usually appear as "01-00##". As of January 2022, 29 Apple-1s with a serial number are known. The highest known number is {{not a typo|01β0079}}. Two original Apple-1s have been analyzed by [[Professional Sports Authenticator]] in Los Angeles, concluding that the serial numbers had been hand-written by Steve Jobs.<ref>{{cite web|title=The Apple 1 Registry - THE SOLVED RIDDLE OF THE SERIAL NUMBER|url=https://www.apple1registry.com/en/serial.html|access-date=February 10, 2022|archive-date=February 11, 2022|archive-url=https://web.archive.org/web/20220211234155/https://www.apple1registry.com/en/serial.html|url-status=live}}</ref>
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