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===William J. Baroody Sr. (1954β1980)=== Baroody was executive vice president from 1954 to 1962 and president from 1962 to 1978. Baroody raised money for AEA to expand its financial base beyond the business leaders on the board.<ref name="Abelson">{{cite book|last=Abelson|first=Donald E.|title=A Capitol Idea|publisher=McGill-Queen's University Press|year=2006|location=Montreal|isbn=978-0-7735-3115-4}}</ref> During the 1950s and 1960s, AEA's work became more pointed and focused, including [[monograph]]s by [[Edward Banfield (political scientist)|Edward Banfield]], [[James M. Buchanan]], [[P. T. Bauer]], [[Alfred de Grazia]], [[Rose Friedman]], and [[Gottfried Haberler]].<ref>{{cite journal | title=Essay in Apportionment and Representative Government |journal = Political Science Quarterly|volume = 79|issue = 4|pages = 612β614| last=Grazia | first=Alfred de | date=December 1964 |jstor = 2146715|doi = 10.2307/2146715}}</ref><ref>{{cite journal | title=Review: New Perspectives on the Presidency? |journal = Public Administration Review|volume = 29|issue = 6|pages = 670β679| last=Schlesinger | first=Arthur | date=December 1969 |jstor = 974112|doi = 10.2307/974112}}</ref> In 1962, AEA changed its name to the '''American Enterprise Institute for Public Policy Research''' (AEI) to avoid any confusion with a trade association representing business interests attempting to influence politicians.<ref>{{cite book|last=Phillips-Fein|first=Kim|year=2009|title=Invisible Hands|publisher=W. W. Norton & Company, Inc.|isbn=978-0-393-05930-4 |pages=66}}</ref> In 1964, [[William J. Baroody Sr.]], and several of his top staff at AEI, including [[Karl Hess]], moonlighted as policy advisers and speechwriters for [[Republican Party (United States)|presidential nominee]] [[Barry Goldwater]] in the [[1964 United States presidential election|1964 presidential election]]. "Even though Baroody and his staff sought to support Goldwater on their own time without using the institution's resources, AEI came under scrutiny of the [[Internal Revenue Service|IRS]] in the years following the campaign," author Andrew Rich wrote in 2004.<ref name="Rich">{{cite book|last=Rich|first=Andrew|title=Think tanks, public policy, and the politics of expertise|url=https://archive.org/details/thinktankspublic00andr|url-access=registration|publisher=Cambridge University Press|year=2004|location=Cambridge, UK|page=[https://archive.org/details/thinktankspublic00andr/page/54 54]}}</ref> Representative [[Wright Patman]] subpoenaed the institute's tax papers, and the IRS initiated a two-year investigation of AEI.<ref name="Judis">{{cite book|last=Judis|first=John B.|title=The paradox of American democracy|publisher=Taylor and Francis|year=2001|location=London}}</ref> After this, AEI's officers attempted to avoid the appearance of partisan political advocacy.<ref name="Rich"/> Baroody recruited a resident research faculty; [[Harvard University]] economist Gottfried Haberler was the first to join in 1972.<ref name="AEI History"/> In 1977, former president Gerald Ford joined AEI as a "distinguished fellow." Ford brought several of his [[Presidency of Gerald Ford|administration officials]] with him, including [[Robert Bork]], [[Arthur Burns]], [[David Gergen]], [[James C. Miller III]], [[Laurence Silberman]], and [[Antonin Scalia]]. Ford also founded the [[AEI World Forum]], which he hosted until 2005. Other staff hired during this time included [[Walter Berns]] and [[Herbert Stein]]. Baroody's son, [[William J. Baroody Jr.]], a Ford [[White House]] official, also joined AEI, and later became president of AEI, succeeding his father in that role in 1978.<ref name="AEI History"/> The elder Baroody made an effort to recruit [[neoconservatism|neoconservatives]] who had supported the New Deal and [[Great Society]] but were disaffected by what they perceived as the failure of the welfare state. This also included [[Cold War]] [[war hawks|hawks]] who rejected the peace agenda of [[1972 United States presidential election|1972 Democratic presidential candidate]] [[George McGovern]]. Baroody brought [[Jeane Kirkpatrick]], [[Irving Kristol]], [[Michael Novak]], and [[Ben Wattenberg]] to AEI.<ref name="Kristol-Neoconservatism">{{cite book|last=Kristol|first=Irving|author-link=Irving Kristol|title=Neoconservatism: The Autobiography of an Idea|publisher=Free Press|year=1995|location=New York}}</ref> While at AEI, Kirkpatrick authored "[[Dictatorships and Double Standards]]", which brought her to the attention of [[Ronald Reagan]], and Kirkpatrick was later named [[United States Ambassador to the United Nations|U.S. permanent representative to the United Nations]].<ref>{{cite news|first=Tim|last=Weiner|title=Jeane Kirkpatrick, Reagan's Forceful Envoy, Dies|url=https://www.nytimes.com/2006/12/09/washington/09kirkpatrick.html|work=The New York Times|date=December 9, 2006|access-date=September 13, 2008|archive-date=September 8, 2012|archive-url=https://archive.today/20120908012629/http://www.nytimes.com/2006/12/09/washington/09kirkpatrick.html?_r=1|url-status=live}}</ref> AEI also became a home for [[supply-side economics|supply-side economists]] during the late 1970s and early 1980s.<ref name="BWW">{{cite news|last=Wallace-Wells|first=Benjamin|title=In the Tank: The Intellectual Decline of AEI|newspaper=Washington Monthly|date=December 2003|url=http://www.washingtonmonthly.com/features/2003/0312.wallace-wells.html|archive-url=https://archive.today/20130205221215/http://www.washingtonmonthly.com/features/2003/0312.wallace-wells.html|url-status=dead|archive-date=February 5, 2013|access-date=July 6, 2009}}</ref> By 1980, AEI had grown from a budget of $1 million and a staff of ten to a budget of $8 million and a staff of 125.<ref name="AEI History"/>
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