Editing ABC Weekend TV (section)

=== Relations with ITA, ITN and ATV ===

====ATV====
The London weekend contractor had launched under the name "Associated Broadcasting Company" (ABC), but ABPC wanted to use the ABC brand for its own service, to match its existing [[ABC Cinemas]] brand, so it took legal action against the Associated Broadcasting Company who subsequently agreed to rename as [[Associated Television]] (ATV) after broadcasting for three weeks as "ABC".<ref>{{cite web |last1=Elen |first1=Richard G |title=ATV |url=http://www.screenonline.org.uk/tv/id/459509/index.html |website=BFI Screenonline |publisher=British Film Institute |access-date=13 June 2022}}</ref> This allowed ABPC to launch its own station as "ABC".

====ITN====
ABC's late entry into Independent Television meant that some of the details of how the new system would run were already agreed between the ITA regulator and the other three contractors. ABC felt that some of these details were unfair on itself as the smallest contractor, and the only contractor that broadcast only at weekends.<ref name="Howard6">{{cite web |last1=Graham |first1=Russ J |title=Howard Thomas Part 6: The ITA |url=https://transdiffusion.org/blog/2005/09/02/howard6/ |website=Transdiffusion |publisher=The Transdiffusion Organisation |access-date=16 June 2022 |date=2 September 2005}}</ref>

In particular, ABC objected to paying one-quarter of the costs for [[Independent Television News|ITN]], provider of national news broadcasts for the network, as there would be fewer news programmes at the weekend than on weekdays. ABC's managing director Howard Thomas, former head of [[Pathé News]], felt that ABC could provide its own news for a fraction of ITN's price, but the ITA would not allow this: regional companies were responsible only for regional news, and national news should be independent of the regional companies. ABC lobbied both ITN and the ITA for change, which eventually resulted in a cutback to the amount of programming to be provided by ITN to the network and a substantial reduction in ITN's costs.<ref name="Howard6" />

====Presentation====
Once the "Big Four" companies were in profit, the ITA reviewed the performance each of them. ABC escaped with little criticism, except for its presentation, which was considered to be dull and too closely aligned with its sister "ABC Cinemas" brand. ABC took this to heart and launched a new look in September 1959.<ref name="Howard6" /><ref name="Indepth" />

====ATV again====
Of the original four ITV contractors, ABC had difficulty getting its programmes shown in the London region, which was hampering its reputation. Two of the other contractors had London franchises, and [[Granada Television|Granada]] seemed to have a good working relationship with [[Associated-Rediffusion]] to show its programmes. ABC found itself in a head-to-head battle with ATV, as, in the early years, these were the only two companies whose franchises operated at the weekend.<ref name="Howard6" />

ATV had close connections with the [[Moss Empires]] theatre chain (through ATV's [[Val Parnell]]) and the Grade Organisation theatrical talent agency (through ATV's [[Lew Grade]] and his brother [[Leslie Grade|Leslie]]) and felt they had the expertise to make expensive, high-status drama, variety and comedy shows, and leave the cheaper "provincial" off-peak weekend programming to ABC. This would have been to ABC's financial disadvantage, since ABC (with its two regions to ATV's one region at the weekends) would have to pay two-thirds of the expensive costs of ATV London's shows, while ATV would pay only one-third of the costs of ABC's cheaper shows.<ref name="Howard7">{{cite web |last1=Graham |first1=Russ J |title=Howard Thomas Part 7: Lew Grade|url=https://transdiffusion.org/2005/10/02/howard7/ |website=Transdiffusion |publisher=The Transdiffusion Organisation |access-date=16 June 2022 |date=2 October 2005}}</ref>

ABC fought back, first of all, by selling some of its pre-recorded shows to [[Associated-Rediffusion]] (instead of ATV) to broadcast to London on weekdays. Secondly, it refused to buy some of ATV's top-rated shows such as ''[[Sunday Night at the London Palladium]]'' and broadcast its own alternatives such as ''Blackpool Night Out''. Eventually ATV gave way and agreed to buy more of ABC's shows.<ref name="Howard7" />