Editing 7 Up (section)

==Formula==
7 Up has been reformulated several times since its launch in 1929. In 2006, the version of the product sold in the U.S. was reformulated so it could be marketed as being "100% [[natural foods|natural]]". This was achieved by eliminating the [[Chelation|chelating agent]] [[Ethylenediaminetetraacetic acid|calcium disodium EDTA]], and replacing [[Trisodium citrate|sodium citrate]] with [[potassium citrate]] to reduce the beverage's sodium content.<ref>{{cite web|title=7UP|url=http://www.dpsgproductfacts.com/en/product/7UP_20|department=Discover our Products|publisher=Keurig Dr Pepper|access-date=February 6, 2016|archive-date=November 15, 2019|archive-url=https://web.archive.org/web/20191115153055/https://www.dpsgproductfacts.com/en/product/7UP_20|url-status=live}}</ref> This reformulation contains no [[juice|fruit juice]] and, in the U.S., is sweetened with [[high-fructose corn syrup]] (HFCS). The manufacturing process used in the production of HFCS has led some [[public health]] and [[advocacy group]]s to challenge the [[advertising campaign|ad campaign]]'s "natural" claims.<ref name="CSPIpresser">{{cite news|title=CSPI to Sue Cadbury Schweppes over 'All Natural' 7UP|url=http://www.cspinet.org/new/200605111.html|access-date=February 6, 2016|publisher=Center for Science in the Public Interest|date=May 11, 2006|archive-date=March 3, 2016|archive-url=https://web.archive.org/web/20160303173912/http://www.cspinet.org/new/200605111.html|url-status=dead}}</ref> 

In 2007, after the [[Center for Science in the Public Interest]] threatened to sue 7 Up, it was announced that 7 Up would stop being marketed as "100% natural". Instead, it is now promoted as having "100% Natural Flavors". The controversy does not extend to other countries, such as the United Kingdom, where HFCS is not generally used in foods, including 7 Up. In 2011, 7 Up began test marketing a formula, called 7 Up Retro,{{cn|date=March 2025}} using sugar rather than HFCS.  Container labels sport the caption "Made With Real Sugar".