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===Package=== {{more citations needed|section|date=December 2017}} The package of ''1'' was intended to be simplistic and ambitious at the same time. Its cover was designed by Rick Ward,<ref name="notes"/> and consists of a [[pop art]]-style yellow number one on a red background. The emphasis on the ''1'' digit was used on many of the compilations of number-one hits by different artists that followed this album; for example, ''[[ELV1S]]'' by [[Elvis Presley]] and ''[[Number Ones (Bee Gees album)|Number Ones]]'' by the [[Bee Gees]]. The album's back cover features the famous photos of the Beatles taken by [[Richard Avedon]] and copyrighted on 17 August 1967.<ref name="notes"/> The design exclusively uses variations of the [[Helvetica]] [[typeface]]. ''1'' was released worldwide in CD and cassette.<ref name="cassette">{{cite web|url=https://www.discogs.com/Beatles-1/release/2164407|title=The Beatles β ''1'' (Cassette)|publisher=Discogs |access-date=29 November 2017|archive-url=https://web.archive.org/web/20171201043713/https://www.discogs.com/Beatles-1/release/2164407|archive-date=1 December 2017|url-status=live}}</ref> The vinyl format was released only in the United Kingdom. The CD includes a 32-page booklet with a coloured page with international picture covers (a total of 163 covers are displayed on the whole booklet) and details (recording date, location, release date, chart stats) for each of the singles. It also includes on its first two pages a collage with 27 1s in different colours (all of them following the same art as the cover) with the sentence "27 No. 1 singles = ''1''" (which was used as a catch phrase for the promo ads for the album), and a foreword by George Martin. The LP and cassette keep the main art of the CD version, but in a different form.<ref name="cassette"/> The double vinyl record version was not released in the US, but the imported British edition was available. The vinyl version features a large full-colour fold-out poster showing 126 picture sleeves (37 fewer than on the CD), and reproductions of the four Richard Avedon photos. The Avedon portraits also appear on the inside of the gate-fold cover. The records have custom labels featuring the same graphics as the front cover and are packaged in custom inner sleeves. The deluxe packaging of the vinyl album, with its four portraits and poster, is reminiscent to that of [[The Beatles (album)|their titular 1968 album]]. The cassette included a 20-page insert, including the collage, the George Martin commentary and paged Avedon's portraits on its inlay and the whole description for the tracks as a total of 36 covers on its inlay reverse.
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