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1968 Summer Olympics
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==Visual identity== The logo is viewed as a Mexican [[cultural icon]].<ref name="l461"/><ref name="e931">{{cite news | title=Behind the iconic graphics from 1968, from the artists who created them | newspaper=Washington Post | date=2018-05-30 | url=https://www.washingtonpost.com/news/national/wp/2018/05/30/feature/behind-the-iconic-graphics-from-1968-from-the-artists-who-created-them/ | access-date=2024-09-30}}</ref> It was the subject of dispute between American designer [[Lance Wyman]] and Mexican architect [[Pedro Ramírez Vázquez]] over who originated the graphic concepts.<ref name="l461">{{cite web | last=Cervantes | first=Rodrigo | title=Mexico 68 Olympics Design Is Still Revered, Disputed | website=KJZZ | date=2018-10-12 | url=https://www.kjzz.org/2018-10-12/content-711559-after-50-years-iconic-mexico-68-olympics-design-still-revered-and-disputed | access-date=2024-09-30}}</ref> Architect Eduardo Terrazas also worked under Ramirez's direction to develop the concept.<ref>{{Cite AV media |url=https://www.youtube.com/watch?v=odT8sLuq1Zc |title=Entornos urbanos y Tablas |date=2024-08-12 |last=Museo MARCO |access-date=2024-10-25 |via=YouTube}}</ref><ref>{{Cite web |title=mexico68 |url=https://eduardoterrazas.com/index.php/mexico68/ |access-date=2024-10-25 |website=Eduardo Terrazas |language=es}}</ref> A pink [[chacmool]] [[jaguar]], which was sold in souvenir shops, is considered an unofficial [[List of Olympic mascots|mascot]].<ref>{{Cite web |title=Mexico 1968 – Chac Mool (unofficial mascot) |url=http://www.theolympicdesign.com/olympic-games/mascots/mexico-1968/ |access-date=2024-08-02 |website=theolympicdesign – Olympic Design Webseite! |language=en-US}}</ref> The [[dove of peace]] was also a symbol of the Games, which was appropriated by student protesters with a [[bayonet]] piercing it.<ref name="q163">{{cite web | title=Imágenes y revuelta: la gráfica del 68 | website=MUAC | url=https://muac.unam.mx/exposicion/imagenes-y-revuelta-la-grafica-del-68 | language=es | access-date=2024-09-30}}</ref>
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