Editing 1960 Winter Olympics (section)

=== Television ===
Prior to the 1960 Winter Olympics only the [[Cold War]] standoff had been televised, notably at the [[1952 Summer Olympics]] and the [[1956 Summer Olympics]]. Other than that, 24 hours or so after the events the United States televised brief news updates on the sporting competition. The 1960 Winter Olympics were the first Olympic games that were broadcast live on US television with anchorman [[Walter Cronkite]] talking the audience through a limited coverage.<ref>{{cite book|author1= Richard O. Davies|title=Sports in American Life: A History |publisher=Wiley|year=2016|isbn=9781118912379|page=316}}</ref> Broadcasts of events to European audiences had begun in 1956.{{sfn|Toohey|Veal|2008|p=71}} What was unprecedented was the sale of exclusive United States television rights to broadcast the games. The Organizing Committee decided to sell the television broadcast rights to [[CBS]] for $50,000.<ref name=worth>{{cite news|title=Are Olympic TV rights worth the price?|last=Spence|first=Jim|date=November 20, 1988|work=[[The New York Times]]|url=https://www.nytimes.com/1988/11/20/sports/views-of-sport-are-olympic-tv-rights-worth-the-price.html|access-date=July 29, 2011}}</ref><ref>{{cite web|title=Olympics and Television |publisher=Museum of Broadcast Communications |url=http://www.museum.tv/eotvsection.php?entrycode=olympicsand |access-date=July 29, 2011 |archive-url=https://web.archive.org/web/20110628200608/http://www.museum.tv/eotvsection.php?entrycode=olympicsand |archive-date=June 28, 2011 |url-status=dead }}</ref> Unknown at the time was how lucrative the sale of broadcast rights would become. For example, CBS purchased the rights to broadcast the [[1960 Summer Olympics]] for $550,000.<ref name=worth/> During the games, CBS broadcast 15 and a quarter hours of television focusing on ice hockey, speed skating, figure skating, alpine skiing and ski jumping.{{sfn|Squaw Valley Organizing Committee|1960|p=73}} The impact of television was felt during the games. In the men's slalom event, officials who were unsure if a skier had missed a gate asked CBS if they could review tape of the event. This request gave CBS the idea for what is now known as [[instant replay]].<ref name=squawioc/>