Editing Florence, South Carolina (section)

==Media==
Florence and Grand Strand share a common defined market by Nielsen Media Research in [[Horry County, South Carolina|Horry]], [[Marion County, South Carolina|Marion]], Dillon, Darlington, Marlboro, Scotland, Robeson, and Florence counties. The Florence/Myrtle Beach Market is the 103rd largest market in the US as defined by Nielsen Media Research. [[CBS]]/[[MyNetworkTV]] affiliate [[WBTW]] 13, [[American Broadcasting Company|ABC]]/[[The CW]] affiliate [[WPDE-TV]] 15 and [[South Carolina Educational Television|SCETV]] ([[PBS]]) outlet WJPM-TV 33 are licensed to Florence. [[NBC]] affiliate [[WMBF-TV]] 32 and [[Fox Broadcasting Company|Fox]] affiliate [[WFXB]] 43 are licensed to Myrtle Beach but also serve Florence. WBTW and WPDE have moved most of their operations to Myrtle Beach and Conway, respectively, due to the Grand Strand's larger population. 

Florence, along with The Pee Dee Region, makes up the 217th largest radio market in the United States. Cumulus Media and iHeart Media, the largest and third-largest radio station ownership groups in the country, operate radio outlets in Florence.

[[The Morning News (American newspaper)|''The Morning News'']] is the largest daily paper published in the Pee Dee, with a readership base extending across several counties. The paper has been in existence since 1922 and is published by BH Media Group, a [[Berkshire Hathaway Company]]. The area is also served by several weekly papers, including the ''News Journal'' and the ''Community Times''.