Editing Augmented reality (section)

===Commerce===
{{main|Commercial augmented reality}}

AR is used to integrate print and video marketing. Printed marketing material can be designed with certain "trigger" images that, when scanned by an AR-enabled device using image recognition, activate a video version of the promotional material. A major difference between augmented reality and straightforward image recognition is that one can overlay multiple media at the same time in the view screen, such as social media share buttons, the in-page video even audio and 3D objects. Traditional print-only publications are using augmented reality to connect different types of media.<ref>Katts, Rima. [http://www.mobilemarketer.com/cms/news/software-technology/13810.html Elizabeth Arden brings new fragrance to life with augmented reality] ''Mobile Marketer'', 19 September 2012.</ref><ref>Meyer, David. [http://gigaom.com/europe/telefonica-bets-on-augmented-reality-with-aurasma-tie-in/ Telefónica bets on augmented reality with Aurasma tie-in] ''gigaom'', 17 September 2012.</ref><ref>Mardle, Pamela.[http://www.printweek.com/news/1153133/Video-becomes-reality-Stuprintcom/ Video becomes reality for Stuprint.com] {{webarchive |url=https://web.archive.org/web/20130312171811/http://www.printweek.com/news/1153133/Video-becomes-reality-Stuprintcom/ |date=12 March 2013 }}. ''[[PrintWeek]]'', 3 October 2012.</ref><ref>Giraldo, Karina.[http://www.solinix.co/blog/marketing-movil-su-importancia-para-las-marcas/ Why mobile marketing is important for brands?] {{webarchive|url=https://web.archive.org/web/20150402135323/http://solinix.co/blog/marketing-movil-su-importancia-para-las-marcas/ |date=2 April 2015 }}. ''SolinixAR'', Enero 2015.</ref><ref>{{cite news|title=Augmented reality could be advertising world's best bet|url=http://www.financialexpress.com/article/industry/companies/augmented-reality-could-be-advertising-worlds-best-bet/64855/|agency=The Financial Express|date=18 April 2015|url-status=dead|archive-url=https://web.archive.org/web/20150521061314/http://www.financialexpress.com/article/industry/companies/augmented-reality-could-be-advertising-worlds-best-bet/64855/|archive-date=21 May 2015|df=dmy-all}}</ref>

AR can enhance product previews such as allowing a customer to view what's inside a product's packaging without opening it.<ref>Humphries, Mathew.[http://www.geek.com/articles/gadgets/lego-demos-augmented-reality-boxes-with-gesture-recognition-20110919/] {{Webarchive|url=https://web.archive.org/web/20120626192637/http://www.geek.com/articles/gadgets/lego-demos-augmented-reality-boxes-with-gesture-recognition-20110919/|date=26 June 2012}}.''Geek.com'' 19 September 2011.</ref> AR can also be used as an aid in selecting products from a catalog or through a kiosk. Scanned images of products can activate views of additional content such as customization options and additional images of the product in its use.<ref>Netburn, Deborah.[https://www.latimes.com/business/technology/la-ikeas-augmented-reality-app-20120723,0,1261315.story Ikea introduces augmented reality app for 2013 catalog] {{Webarchive|url=https://web.archive.org/web/20121202070158/http://www.latimes.com/business/technology/la-ikeas-augmented-reality-app-20120723,0,1261315.story |date=2 December 2012 }}. ''[[Los Angeles Times]]'', 23 July 2012.</ref>

In 2018, [[Apple Inc.|Apple]] announced [[Universal Scene Description]] (USDZ) AR file support for iPhones and iPads with iOS 12. Apple has created an AR QuickLook Gallery that allows people to experience augmented reality through their own Apple device.<ref>{{cite web | url = https://www.computerworld.com/article/3307437/mobile-wireless/this-small-ios-12-feature-is-the-birth-of-a-whole-industry.html | title = This small iOS 12 feature is the birth of a whole industry | publisher = Jonny Evans | access-date = 19 September 2018| date = 19 September 2018 }}</ref>

In 2018, [[Shopify]], the Canadian e-commerce company, announced AR Quick Look integration. Their merchants will be able to upload 3D models of their products and their users will be able to tap on the models inside the Safari browser on their iOS devices to view them in their real-world environments.<ref>{{cite web | url = https://techcrunch.com/2018/09/17/shopify-is-bringing-apples-latest-ar-tech-to-their-platform/ | title = Shopify is bringing Apple's latest AR tech to their platform | date = 17 September 2018 | publisher = Lucas Matney | access-date = 3 December 2018}}</ref>

In 2018, [[Twinkl]] released a free AR classroom application. Pupils can see how [[York]] looked over 1,900 years ago.<ref>{{cite journal | url = https://www.qaeducation.co.uk/article/ar-classroom-york | title = History re-made: New AR classroom application lets pupils see how York looked over 1,900 years ago | journal = QA Education| access-date = 4 September 2018| date = 4 September 2018 | last1 = Magazine | first1 = QA Education }}</ref> Twinkl launched the first ever multi-player AR game, ''Little Red''<ref>{{cite journal | url = https://www.prolificnorth.co.uk/news/digital/2018/09/sheffields-twinkl-claims-ar-first-new-game| title = Sheffield's Twinkl claims AR first with new game | journal = Prolific North| access-date = 19 September 2018| date = 19 September 2018}}</ref> and has over 100 free AR educational models.<ref>{{cite journal | url = http://www.the-educator.org/technology-from-twinkl-brings-never-seen-before-objects-to-the-classroom/ | title = Technology from Twinkl brings never seen before objects to the classroom | journal = The Educator UK| access-date = 21 December 2018| date = 21 September 2018}}</ref>

Augmented reality is becoming more frequently used for online advertising. Retailers offer the ability to upload a picture on their website and "try on" various clothes which are overlaid on the picture. Even further, companies such as Bodymetrics install dressing booths in department stores that offer [[full-body scanning]]. These booths render a 3D model of the user, allowing the consumers to view different outfits on themselves without the need of physically changing clothes.<ref>Pavlik, John V., and Shawn McIntosh. "Augmented Reality." ''Converging Media: a New Introduction to Mass Communication'', 5th ed., [[Oxford University Press]], 2017, pp. 184–185.</ref> For example, [[J. C. Penney|JC Penney]] and [[Bloomingdale's]] use "[[virtual dressing room]]s" that allow customers to see themselves in clothes without trying them on.<ref name="Dacko-2017">{{cite journal |last1=Dacko |first1=Scott G. |title=Enabling smart retail settings via mobile augmented reality shopping apps |journal=Technological Forecasting and Social Change |date=November 2017 |volume=124 |pages=243–256 |doi=10.1016/j.techfore.2016.09.032 |url=http://wrap.warwick.ac.uk/81922/5/WRAP-enabling-smart-retail-Dacko-2017.pdf }}</ref> Another store that uses AR to market clothing to its customers is [[Neiman Marcus]].<ref name="Retail Dive">{{Cite news|url=https://www.retaildive.com/news/how-neiman-marcus-is-turning-technology-innovation-into-a-core-value/436590/|title=How Neiman Marcus is turning technology innovation into a 'core value'|work=Retail Dive|access-date=23 September 2018|language=en-US}}</ref> Neiman Marcus offers consumers the ability to see their outfits in a 360-degree view with their "memory mirror".<ref name="Retail Dive" /> Makeup stores like [[L'Oréal|L'Oreal]], [[Sephora]], [[Charlotte Tilbury]], and [[Rimmel]] also have apps that utilize AR.<ref name="Arthur" /> These apps allow consumers to see how the makeup will look on them.<ref name="Arthur" /> According to Greg Jones, director of AR and VR at Google, augmented reality is going to "reconnect physical and digital retail".<ref name="Arthur" />

AR technology is also used by furniture retailers such as [[IKEA]], [[Houzz]], and [[Wayfair]].<ref name="Arthur">{{Cite news|url=https://www.forbes.com/sites/rachelarthur/2017/10/31/augmented-reality-is-set-to-transform-fashion-and-retail/#364c701b3151|title=Augmented Reality Is Set To Transform Fashion And Retail|last=Arthur|first=Rachel|work=Forbes|access-date=23 September 2018|language=en}}</ref><ref name="Dacko-2017" /> These retailers offer apps that allow consumers to view their products in their home prior to purchasing anything.<ref name="Arthur" /><ref>{{cite web |url=https://archvisualizations.com/augmented-reality-apps-for-interior-visualization/ |title=Augmented Reality Apps for Interior Visualization |access-date=2024-04-09 |website=archvisualizations.com|date=30 January 2024 }}</ref>
In 2017, [[Ikea]] announced the Ikea Place app. It contains a catalogue of over 2,000 products—nearly the company's full collection of sofas, armchairs, coffee tables, and storage units which one can place anywhere in a room with their phone.<ref>{{cite magazine | url = https://www.wired.com/story/ikea-place-ar-kit-augmented-reality/ | title = IKEA's new app flaunts what you'll love most about AR| magazine = [[Wired (magazine)|Wired]] | access-date = 20 September 2017| date = 20 September 2017| last1 = Pardes| first1 = Arielle}}</ref> The app made it possible to have 3D and true-to-scale models of furniture in the customer's living space. IKEA realized that their customers are not shopping in stores as often or making direct purchases anymore.<ref>{{Cite web|url=https://www.ikea.com/ms/en_CH/this-is-ikea/ikea-highlights/2017/ikea-place-app/index.html|title=IKEA Highlights 2017|access-date=8 October 2018|archive-date=8 October 2018|archive-url=https://web.archive.org/web/20181008214446/https://www.ikea.com/ms/en_CH/this-is-ikea/ikea-highlights/2017/ikea-place-app/index.html|url-status=dead}}</ref><ref>{{Cite web|url=https://www.inter.ikea.com/en/performance|archiveurl=https://web.archive.org/web/20180626015939/https://highlights.ikea.com/2017/facts-and-figures/|url-status=dead|title=Performance|archivedate=26 June 2018|website=www.inter.ikea.com}}</ref> Shopify's acquisition of Primer, an AR [[Application software|app]] aims to push small and medium-sized sellers towards interactive AR shopping with easy to use AR integration and user experience for both merchants and consumers.<ref>{{Cite web|title=How Shopify is setting the future of AR shopping and what it means for sellers|date=29 June 2021 |url=https://www.suntecindia.com/blog/how-shopify-is-setting-the-future-of-ar-shopping-and-what-it-means-for-sellers/|access-date=2021-06-29|language=en-US}}</ref> AR helps the retail industry reduce operating costs. Merchants upload product information to the AR system, and consumers can use mobile terminals to search and generate 3D maps.<ref>{{Cite journal |last1=Indriani |first1=Masitoh |last2=Liah Basuki Anggraeni |date=2022-06-30 |title=What Augmented Reality Would Face Today? The Legal Challenges to the Protection of Intellectual Property in Virtual Space |journal=Media Iuris |volume=5 |issue=2 |pages=305–330 |doi=10.20473/mi.v5i2.29339 |s2cid=250464007 |issn=2621-5225|doi-access=free }}</ref>