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=== Nectar loyalty card === {{main|Nectar (loyalty card)}} Sainsbury's was a founding member of the UK's largest retail loyalty scheme, called 'Nectar', in 2002. The scheme allows customers to earn points on almost everything bought from Sainsbury's as well as from other participating retailers in return for a large range of rewards. For every pound spent the customer earns 1 point β a reward equivalent to 0.5% of supermarket purchases. Since 2015 Sainsbury's no longer offers 1 bonus point for every carrier bag the customers reuses.<ref>{{cite news |author=Lisa Bachelor and Harriet Meyer |url=https://www.theguardian.com/money/2015/apr/12/sainsburys-halves-nectar-card-points-payout |title=Sainsbury's halves Nectar card points payout | Money |newspaper=The Guardian |access-date=23 December 2015 |archive-date=24 December 2015 |archive-url=https://web.archive.org/web/20151224052657/http://www.theguardian.com/money/2015/apr/12/sainsburys-halves-nectar-card-points-payout |url-status=live }}</ref> From April 2015, Sainsbury's halved the number of points that customers earned for every pound, to one point per pound.<ref>{{cite news|last=Kollewe|first=J.|year=2014|title=Sainsbury's halves Nectar reward points to one per pound|newspaper=The Guardian|url=https://www.theguardian.com/business/2014/oct/14/sainsburys-halves-nectar-reward-points-loyalty-scheme|access-date=30 October 2014|archive-date=22 October 2014|archive-url=https://web.archive.org/web/20141022132447/http://www.theguardian.com/business/2014/oct/14/sainsburys-halves-nectar-reward-points-loyalty-scheme|url-status=live}}</ref> Sainsbury's previously operated Sainsbury's Reward Scheme between 1995 and 2002 where customers used 'Reward Cards' or 'Storecards' to earn and spend points in a similar way, but limited to Sainsbury's businesses.<ref>{{cite web |url=http://www.prnewswire.co.uk/news-releases/sainsburys-launches-new-reward-card-packed-with-personalised-benefits-for-uk-shoppers-156194605.html |title=Sainsbury's Launches New Reward Card Packed With Personalised Benefits For Uk Shoppers |publisher=Prnewswire.co.uk |date=3 September 1999 |access-date=14 March 2014 |archive-date=26 June 2015 |archive-url=https://web.archive.org/web/20150626115802/http://www.prnewswire.co.uk/news-releases/sainsburys-launches-new-reward-card-packed-with-personalised-benefits-for-uk-shoppers-156194605.html |url-status=live }}</ref><ref>{{cite news |url=http://news.bbc.co.uk/1/hi/programmes/moneybox/2257700.stm |title=Nectar and your existing reward card |work=BBC News |date=14 September 2002 |access-date=14 March 2014 |archive-date=1 May 2004 |archive-url=https://web.archive.org/web/20040501080222/http://news.bbc.co.uk/1/hi/programmes/moneybox/2257700.stm |url-status=live }}</ref> On 1 February 2018, Sainsbury's announced that it had acquired all assets, staff, systems and licences required for the full and independent operation of the Nectar loyalty programme in the UK through the acquisition of the shares of [[Aimia (company)|Aimia Inc's]] UK business for Β£60 million.<ref>{{cite web|title=Acquisition of Nectar from Aimia Inc|url=https://otp.tools.investis.com/clients/uk/sainsbury/rns/regulatory-story.aspx?cid=162&newsid=973157|access-date=1 February 2018|date=1 February 2018|archive-date=19 July 2022|archive-url=https://web.archive.org/web/20220719015248/https://otp.tools.investis.com/clients/uk/sainsbury/rns/regulatory-story.aspx?cid=162&newsid=973157|url-status=live}}</ref>
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