Editing Honda (section)

==={{anchor|Verno|Clio|Primo|}} Japanese marketing===
[[File:Honda CLIO Japan Car dealership Saitama.jpg|thumb|right|Honda Clio ([[Saitama, Saitama|Saitama]], Japan)]]

Starting in 1978, Honda in Japan decided to diversify its sales distribution channels and created '''Honda Verno''', which sold established products with a higher content of standard equipment and more sporting nature.<ref>[http://www.honda.co.jp/news/2005/c051214.html Honda　国内四輪　新販売チャネル施策と、アキュラブランド導入を発表] Honda公式サイト 2005年12月14日</ref><ref>[https://web.archive.org/web/20060704200214/http://www.honda.co.jp/guide/corporate-profile/global/japan/ Honda｜会社案内｜会社概要｜Hondaのグローバル展開｜日本] Honda公式サイト</ref> The establishment of ''Honda Verno'' coincided with its new sports compact, the [[Honda Prelude]]. Later, the [[Honda Vigor]], [[Honda Ballade]], and [[Honda Quint]] were added to ''Honda Verno'' stores. This approach was implemented due to efforts in place by rival Japanese automakers [[Toyota dealerships (Japan)|Toyota]] and [[Nissan#Japan|Nissan]].

[[File:Honda Cars Osaka Nagahori.jpg|thumb|right|Honda Primo ([[Osaka]])]]

As sales progressed, Honda created two more sales channels, called '''Honda Clio''' in 1984, and '''Honda Primo''' in 1985. The ''Honda Clio'' chain sold products that were traditionally associated with Honda dealerships before 1978, like the [[Honda Accord]], and ''Honda Primo'' sold the [[Honda Civic]], [[kei car]]s such as the [[Honda Today]], [[supermini]]s like the [[Honda Capa]], along with other Honda products, such as farm equipment, lawnmowers, portable generators, and marine equipment, plus motorcycles and scooters like the [[Honda Super Cub]]. A styling tradition was established when ''Honda Primo'' and ''Clio'' began operations in that all ''Verno'' products had the rear license plate installed in the rear bumper, while ''Primo'' and ''Clio'' products had the rear license plate installed on the trunk lid or rear door for minivans. The [[Renault Clio]] was sold in Japan at Nissan dealerships, but was renamed the Renault Lutecia.<ref>{{cite web |url=http://www.renault.jp/car_lineup/lutecia/presentation/index.html |title=Model lineup: Renault Lutecia presentation |publisher=Renault Japon |language=ja |access-date=12 November 2013}}</ref> Lutecia is derived from the name of ''[[Lutetia]]'', an ancient Roman city that was the predecessor of [[Paris]].

[[File:HondaVerno 2nddealership.jpg|thumb|right|Honda Verno (2008)]]

As time progressed and sales began to diminish partly due to the collapse of the [[Japanese asset price bubble|Japanese "bubble economy"]], "supermini" and "kei" vehicles that were specific to ''Honda Primo'' were "[[badge engineered]]" and sold at the other two sales channels, thereby providing smaller vehicles that sold better at both ''Honda Verno'' and ''Honda Clio'' locations. As of March 2006, the three sales chains were discontinued, with the establishment of ''Honda Cars'' dealerships.<ref>{{cite web|url=http://world.honda.com/timeline/japan/ |archive-url=https://web.archive.org/web/20050407053604/http://world.honda.com/timeline/japan/ |url-status=dead |archive-date=7 April 2005 |title=Honda Timeline |publisher=World.honda.com |access-date=10 January 2012  }}</ref> While the network was disbanded, some Japanese Honda dealerships still use the network names, offering all Japanese market Honda cars at all locations.

[[File:HONDA Bike Shop.jpg|thumb|right|Honda Wing motorcycle dealership ([[Japan]])]]

Honda sells genuine accessories through a separate retail chain called ''[[:ja:ホンダアクセス|Honda Access]]'' for both their motorcycle, scooter, and automobile products. In cooperation with [[corporate group]] partner [[Pioneer Corporation|Pioneer]], Honda sells an aftermarket line of audio and [[Internavi|in-car navigation]] equipment that can be installed in any vehicle under the brand name [[:ja:ギャザズ|Gathers]], which is available at Honda Access locations as well as Japanese auto parts retailers, such as [[Autobacs]]. Buyers of used vehicles are directed to a specific Honda retail chain that sells only used vehicles called ''[[:ja:Auto Terrace|Honda Auto Terrace]]''.

In the spring of 2012, Honda in Japan introduced ''Honda Cars Small Store'' which is devoted to compact cars like the [[Honda Fit]], and ''[[kei car|kei]]'' vehicles like the [[Honda N-One]] and [[Honda S660]] roadster.

All cars sold at [[:ja:ベルノ店|Honda Verno]] 
*[[Honda Prelude|Prelude]], [[Honda Integra|Integra]], [[Honda CR-X|CR-X]], [[Honda Vigor|Vigor]], [[Honda Saber|Saber]], [[Honda Ballade|Ballade]], [[Honda Quint|Quint]], [[Honda Crossroad|Crossroad]], [[Honda Element|Element]], [[Honda NSX|NSX]], [[Honda HR-V|HR-V]], [[Honda Mobilio Spike|Mobilio Spike]], [[Honda S2000|S2000]], [[Honda CR-V|CR-V]], [[Honda That's|That's]], [[Honda MDX|MDX]], [[Honda Rafaga|Rafaga]], [[Honda Capa|Capa]], and the [[Honda Torneo|Torneo]]

All cars sold at [[:ja:クリオ店|Honda Clio]]
*[[Honda Accord|Accord]], [[Honda Legend|Legend]], [[Honda Inspire|Inspire]], [[Honda Avancier (station wagon)|Avancier]], [[Honda S-MX|S-MX]], [[Honda Odyssey (North America)|Lagreat]], [[Honda Stepwgn|Stepwgn]], [[Honda Elysion|Elysion]], [[Honda Stream|Stream]], [[Honda Odyssey (international)|Odyssey (int'l)]], [[Honda Domani|Domani]], [[Honda Concerto|Concerto]], [[Honda Accord Tourer|Accord Tourer]], [[Honda Logo|Logo]], [[Honda Fit|Fit]], [[Honda Insight|Insight]], [[Honda That's|That's]], [[Honda Mobilio|Mobilio]], and the [[Honda City|City]]

All cars sold at [[:ja:プリモ店|Honda Primo]]
* [[Honda Civic|Civic]], [[Honda Life|Life]], [[Honda Acty|Acty]], [[Honda Vamos|Vamos]], [[Honda Vamos|Hobio]], [[Honda Ascot|Ascot]], [[Honda Ascot#Ascot Innova (CB3/4)|Ascot Innova]], [[Honda Torneo|Torneo]], [[Honda Civic Ferio|Civic Ferio]], [[Honda Freed|Freed]], [[Honda Mobilio|Mobilio]], [[Honda Orthia|Orthia]], [[Honda Capa|Capa]], [[Honda Today|Today]], [[Honda Z|Z]], and the [[Honda Beat|Beat]]
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