Editing General Electric (section)

== Social responsibility ==

=== Environmental initiatives ===
[[File:GE Schenectady.JPG|thumb|right|GE facility in [[Schenectady, New York]]]]
[[File:EVChargingMarkham.jpg|thumb|upright|A General Electric EV charging station in North America]]
The environmental work and research of GE can be seen as early as 1968 with the experimental Delta electric car built by the GE Research and Development Center led by Bruce Laumeister.<ref>{{cite web |title=General Electric Delta Electric Car |url=https://artsandculture.google.com/asset/general-electric-delta-electric-car-general-electric-company/OAFn1AJaAYWvrA |website=Google Arts & Culture |publisher=Museum of Innovation and Science |access-date=28 May 2023 |archive-date=May 28, 2023 |archive-url=https://web.archive.org/web/20230528124155/https://artsandculture.google.com/asset/general-electric-delta-electric-car-general-electric-company/OAFn1AJaAYWvrA |url-status=live }}</ref> The electric car led to the production shortly after of the cutting-edge technology of the first commercially produced all-electric [[Elec-Trak]] garden tractor, which was manufactured from around 1969 until 1975.<ref>{{cite web |title=Elec-Trak: A New Concept in Home Ground-Care | date=October 14, 2019 |url=https://www.youtube.com/watch?v=z5kP4g57Ycw |publisher=General Electric |access-date=28 May 2023 |archive-date=May 28, 2023 |archive-url=https://web.archive.org/web/20230528134840/https://www.youtube.com/watch?v=z5kP4g57Ycw |url-status=live }}</ref>

On June 6, 2011, GE announced that it had licensed solar thermal technology from California-based eSolar for use in power plants that use both solar and natural gas.<ref>Martin LaMonica, CNET. "[http://news.cnet.com/8301-11128_3-20069472-54/ge-invests-in-esolar-for-combined-solar-gas-plants/?part=rss&subj=news&tag=2547-1_3-0-20 GE invests in eSolar for combined solar, gas plants] {{Webarchive|url=https://web.archive.org/web/20220212032507/https://www.cnet.com/news/ge-invests-in-esolar-for-combined-solar-gas-plants/ |date=February 12, 2022 }}." June 6, 2011. Retrieved June 6, 2011.</ref>

On May 26, 2011, GE unveiled its EV Solar Carport, a [[carport]] that incorporates solar panels on its roof, with electric vehicle charging stations under its cover.<ref>Candace Lombardi, CNET. "[http://news.cnet.com/8301-11128_3-20066460-54.html?part=rss&subj=news&tag=2547-1_3-0-20 Solar power carport charges cars in Connecticut] {{Webarchive|url=https://web.archive.org/web/20210202083822/https://www.cnet.com/11128_3-20066460-54.html?part=rss&subj=news&tag=2547-1_3-0-20 |date=February 2, 2021 }}." May 26, 2011. Retrieved May 26, 2011.</ref>

In May 2005, GE announced the launch of a program called "Ecomagination", intended, in the words of CEO Jeff Immelt, "to develop tomorrow's solutions such as solar energy, hybrid locomotives, fuel cells, lower-emission aircraft engines, lighter and stronger durable materials, efficient lighting, and water purification technology".<ref>{{cite web|url=http://www.worldchanging.com/archives/002669.html |title=Ecomagination: Inside GE's Power Play |publisher=Worldchanging.com |date=February 22, 1999 |access-date=April 23, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120519111651/http://www.worldchanging.com/archives/002669.html |archive-date=May 19, 2012}}</ref> The announcement prompted an op-ed piece in ''The New York Times'' to observe that, "while General Electric's increased emphasis on [[clean technology]] will probably result in improved products and benefit its bottom line, Mr. Immelt's credibility as a spokesman on national environmental policy is fatally flawed because of his company's intransigence in cleaning up its own toxic legacy."<ref>{{Cite news|url=https://www.nytimes.com/2005/06/12/opinion/nyregionopinions/talking-green-acting-dirty.html|title=Opinion &#124; Talking Green, Acting Dirty|first1=Ned|last1=Sullivan|first2=Rich|last2=Schiafo|work=The New York Times |date=June 12, 2005|access-date=August 11, 2019|via=NYTimes.com|archive-url=https://web.archive.org/web/20190811113232/https://www.nytimes.com/2005/06/12/opinion/nyregionopinions/talking-green-acting-dirty.html|archive-date=August 11, 2019|url-status=live}}</ref>

GE has said that it will invest $1.4&nbsp;billion in clean technology research and development in 2008 as part of its Ecomagination initiative. As of October 2008, the scheme had resulted in 70 green products being brought to market, ranging from halogen lamps to biogas engines. In 2007, GE raised the annual revenue target for its Ecomagination initiative from $20&nbsp;billion in 2010 to $25&nbsp;billion following positive market response to its new product lines.<ref>{{cite web |url=http://www.businessgreen.com/bg/news/1804493/ge-cleantech-sales-usd17bn |title=GE cleantech sales to top $17 billion this year |publisher=Businessgreen.com |date=October 27, 2008 |access-date=April 23, 2012 |archive-url=https://web.archive.org/web/20120313084634/http://www.businessgreen.com/bg/news/1804493/ge-cleantech-sales-usd17bn |archive-date=March 13, 2012 |url-status=live }}</ref> In 2010, GE continued to raise its investment by adding $10&nbsp;billion into Ecomagination over the next five years.<ref>VentureBeat, Camille Ricketts. "[https://venturebeat.com/2010/06/24/ge-pumps-10b-more-into-green-technology-rd/ GE Pumps 10B More Into Green Technology R&D] {{Webarchive|url=https://web.archive.org/web/20170726180146/https://venturebeat.com/2010/06/24/ge-pumps-10b-more-into-green-technology-rd/ |date=July 26, 2017 }}." June 24, 2010.</ref>

GE Energy's [[renewable energy]] business has expanded greatly to keep up with growing U.S. and global demand for [[clean energy]]. Since entering the [[renewable energy industry]] in 2002, GE has invested more than $850&nbsp;million in [[renewable energy commercialization]]. In August 2008, it acquired Kelman Ltd,<ref>{{cite web |url=http://www.renewableenergyworld.com/rea/news/article/2008/08/ge-energy-acquires-kelman-limited-53356 |title=GE Energy Acquires Kelman Limited |publisher=Renewableenergyworld.com |date=August 18, 2008 |access-date=April 23, 2012 |archive-url=https://web.archive.org/web/20120618220502/http://www.renewableenergyworld.com/rea/news/article/2008/08/ge-energy-acquires-kelman-limited-53356 |archive-date=June 18, 2012 |url-status=live }}</ref> a Northern Ireland-based company specializing in advanced monitoring and diagnostics technologies for transformers used in renewable energy generation and announced an expansion of its business in Northern Ireland in May 2010.<ref>{{cite web|url=http://insideireland.ie/index.cfm/section/news/ext/generalelectric001/category/1084|archive-url=https://archive.today/20120703134817/http://insideireland.ie/index.cfm/section/news/ext/generalelectric001/category/1084|url-status=dead|title=Inside Ireland|date=July 3, 2012|archive-date=July 3, 2012|website=Archive.today}}</ref> In 2009, GE's renewable energy initiatives, which include [[solar power]], [[wind power]] and [[GE Jenbacher]] [[gas engines]] using renewable and non-renewable methane-based gases,<ref>[http://www.gepower.com/about/press/en/2008_press/120208e.htm GE's ecomagination, Certified Clarke Energy Jenbacher Power Plant Commissioned at Australian Coal Mine to Help Reduce Greenhouse Gas Emissions] {{Webarchive|url=https://web.archive.org/web/20220212032435/https://www.ge.com/gas-power/about |date=February 12, 2022 }}, 2008, Gepower.com, Accessed April 14, 2011</ref> employ more than 4,900 people globally and have created more than 10,000 supporting jobs.<ref>{{cite web|url=http://www.reliableplant.com/Read/17126/ge-illustrates-broad-spectrum-of-alternative-energy-projects |title=GE illustrates broad spectrum of alternative energy projects |publisher=Reliableplant.com |access-date=April 23, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120311061301/http://www.reliableplant.com/Read/17126/ge-illustrates-broad-spectrum-of-alternative-energy-projects |archive-date=March 11, 2012}}</ref>

GE Energy and [[Orion New Zealand]] (Orion) have announced the implementation of the first phase of a GE network management system to help improve power reliability for customers. GE's ENMAC Distribution Management System is the foundation of Orion's initiative. The system of [[smart grid]] technologies will significantly improve the network company's ability to manage big network emergencies and help it restore power faster when outages occur.

In June 2018, GE Volunteers, an internal group of GE employees, along with the Malaysian Nature Society, transplanted more than 270 plants from the Taman Tugu forest reserve so that they may be replanted in a forest trail that is under construction.

===Educational initiatives===
GE Healthcare is collaborating with the [[Wayne State University School of Medicine]] and the [[Medical University of South Carolina]] to offer an integrated radiology curriculum during their respective MD Programs led by investigators of the [[Advanced Diagnostic Ultrasound in micro-gravity|Advanced Diagnostic Ultrasound in Microgravity]] study.<ref>[http://www.jultrasoundmed.org/cgi/content/abstract/27/5/745 Jultrasoundmet.org] {{webarchive|url=https://web.archive.org/web/20100713124805/http://www.jultrasoundmed.org/cgi/content/abstract/27/5/745 |date=July 13, 2010 }}, A Pilot Study of Comprehensive Ultrasound Education at the Wayne State University School of Medicine</ref> GE has donated over one million dollars of Logiq E Ultrasound equipment to these two institutions.<ref>{{cite web|url=http://www.gehealthcare.com/usen/ultrasound/genimg/products/logiq_e/hryfrdhosp_waynestuni.html |title=GE Healthcare-Product Features-Henry Ford Hospital and Wayne State University School of Medicine Partner with GE |access-date=October 9, 2009 |url-status=dead |archive-url=https://web.archive.org/web/20081202081815/http://www.gehealthcare.com/usen/ultrasound/genimg/products/logiq_e/hryfrdhosp_waynestuni.html |archive-date=December 2, 2008 }}</ref>

===Marketing initiatives===
{{see also|General Electric Theater}}

Between September 2011 and April 2013, GE ran a [[content marketing]] campaign dedicated to telling the stories of "innovators—people who are reshaping the world through act or invention." The initiative included 30 3-minute films from leading documentary film directors ([[Albert and David Maysles|Albert Maysles]], [[Jessica Yu]], [[Leslie Iwerks]], [[Steve James (producer)|Steve James]], [[Alex Gibney]], [[Lixin Fan]], [[Gary Hustwit]] and others), and a user-generated competition that received over 600 submissions, out of which 20 finalists were chosen.<ref>{{cite web|last=Fera|first=Rae Ann|title=GE Tells The Stories Of The World's Innovators With "Focus Forward"|url=http://www.fastcocreate.com/1682858/ge-tells-the-stories-of-the-worlds-innovators-with-focus-forward|publisher=Fast Co.Create|date=April 26, 2013|access-date=July 10, 2013|archive-url=https://web.archive.org/web/20130713123041/http://www.fastcocreate.com/1682858/ge-tells-the-stories-of-the-worlds-innovators-with-focus-forward|archive-date=July 13, 2013|url-status=live}}</ref>

''Short Films, Big Ideas'' was launched at the 2011 [[Toronto International Film Festival]] in partnership with [[Morgan Spurlock|cinelan]]. Stories included breakthroughs in [[water treatment|Slingshot (water vapor distillation system)]], cancer research, energy production, pain management, and food access. Each of the 30 films received world premiere screenings at a major international film festival, including the [[Sundance Film Festival]] and the [[Tribeca Film Festival]]. The winning amateur director film, ''The Cyborg Foundation'', was awarded a {{US$|100000}} prize at the 2013 Sundance Film Festival.<ref>{{cite web |last1=Patten |first1=Dominic |title=Sundance: 'Cyborg Foundation' Wins Focus Forward Filmmaker Competition |url=https://deadline.com/2013/01/sundance-cyborg-foundation-wins-focus-forward-filmmaker-competition-410386/ |website=Deadline |date=January 23, 2013 |access-date=July 10, 2018 |archive-url=https://web.archive.org/web/20180710225145/https://deadline.com/2013/01/sundance-cyborg-foundation-wins-focus-forward-filmmaker-competition-410386/ |archive-date=July 10, 2018 |url-status=live }}</ref> According to GE, the campaign garnered more than 1.5&nbsp;billion total media impressions, 14&nbsp;million online views, and was seen in 156 countries.<ref>{{Cite web|url=https://www.fastcompany.com/1682858/ge-tells-the-stories-of-the-worlds-innovators-with-focus-forward|title=GE Tells The Stories Of The World's Innovators With "Focus Forward"|last=Fera|first=Rae Ann|date=April 26, 2013|website=Fast Company|language=en-US|access-date=June 16, 2019|archive-url=https://web.archive.org/web/20190616135010/https://www.fastcompany.com/1682858/ge-tells-the-stories-of-the-worlds-innovators-with-focus-forward|archive-date=June 16, 2019|url-status=live}}</ref>

In January 2017, GE signed an estimated $7&nbsp;million deal with the [[Boston Celtics]] to have its corporate logo put on the [[National Basketball Association|NBA]] team's jersey.<ref>{{Cite web|url=https://nypost.com/2017/01/25/general-electric-inks-deal-to-put-logo-on-boston-celtics-jerseys/|title=General Electric inks deal to put logo on Boston Celtics jerseys|last=Atkinson|first=Claire|date=January 26, 2017|website=New York Post|access-date=January 28, 2017|archive-url=https://web.archive.org/web/20170128213143/http://nypost.com/2017/01/25/general-electric-inks-deal-to-put-logo-on-boston-celtics-jerseys/|archive-date=January 28, 2017|url-status=live}}</ref>

=== Charity ===

On March 3, 2022, GE published an international memo pledging to donate $4.5 million to Ukraine amid [[2022 Russian invasion of Ukraine|Russian invasion]]. According to the memo, $4 million will be used for medical equipment, $400,000 for emergency cash for refugees, and $100,000 will go to Airlink, an NGO that helps communities in crisis.<ref>{{cite book
 |language     = en
 |url          = https://www.reuters.com/world/europe/ge-donating-45-mln-ukraine-relief-efforts-internal-memo-2022-03-03/
 |title        = GE donating $4.5 mln to Ukraine relief efforts - internal memo
 |publisher    = Reuters
 |date         = 2022-03-03
 |access-date  = 2022-02-09
 |archive-date = March 12, 2022
 |archive-url  = https://web.archive.org/web/20220312100542/https://www.reuters.com/world/europe/ge-donating-45-mln-ukraine-relief-efforts-internal-memo-2022-03-03/
 |url-status   = live
}}</ref>