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===Awards and accolades=== [[File:Eurostar trainsets at Paris Nord.jpg|thumb|right|Several Eurostar trains at platforms at Paris Nord]] [[File:DSC 7230-voies-de-la-gare-d.jpg|thumb|right|Eurostars at [[Gare du Nord|Paris Nord]] running late night services]] Eurostar has been hailed as having set new standards in international rail travel and has won praise several times over for its high standards.<ref>{{Cite journal |date=March 2005 |title= Eurostar β A seamless journey to the continent |url= http://www.jrtr.net/jrtr40/pdf/f29_eur.pdf |url-status=dead |journal=Japan Railway & Transport Review |volume=40 |pages=29β33 |archive-url= https://web.archive.org/web/20090620081929/http://www.jrtr.net/jrtr40/pdf/f29_eur.pdf |archive-date=20 June 2009 |access-date=1 May 2009}}</ref><ref>{{Cite news |last=Davidson |first=Max |date=14 November 2007 |title=Eurostar: welcome to the new age of trains |work=The Daily Telegraph |location=London |url=https://www.telegraph.co.uk/travel/citybreaks/738818/Eurostar-welcome-to-the-new-age-of-trains.html |access-date=2 May 2009 |archive-date=6 December 2008 |archive-url=https://web.archive.org/web/20081206113012/http://www.telegraph.co.uk/travel/citybreaks/738818/Eurostar-welcome-to-the-new-age-of-trains.html |url-status=live }}</ref><ref>{{Cite web |title=Eurostar Company Awards page |url= http://www.eurostar.com/UK/uk/leisure/about_eurostar/company_information/awards.jsp |url-status=dead |archive-url= https://web.archive.org/web/20090528043914/http://www.eurostar.com/UK/uk/leisure/about_eurostar/company_information/awards.jsp |archive-date=28 May 2009 |access-date=11 May 2009 |publisher=Eurostar}}</ref> However, Eurostar had previously struggled with its reputation and brand image. One commentator had defined the situation at the time as:<ref>{{Cite news |last=Charles |first=Paul |date=1 June 2005 |title=Rebuilding Eurostar's brand and reputation |work=Strategic Communication Management |location=Chicago & London |url= http://www.allbusiness.com/human-resources/workforce-management/1061023-1.html |url-status=dead |access-date=7 April 2012 |archive-url= https://web.archive.org/web/20100225173448/http://www.allbusiness.com/human-resources/workforce-management/1061023-1.html |archive-date=25 February 2010 |issn=1363-9064}}</ref> {{Blockquote |In June 2003, Eurostar was battling to recover from the worst period in its 10-year history. Negative media coverage combined with poor sales and the general public's low opinion of the British rail industry, created a major challenge... Eurostar was finding it difficult to pick itself up from one of the worst periods in its decade-long history. The period post [[September 11 attacks|9/11]] had sent the business into a downturn. Passenger numbers were drying up due to worries over international travel. Several management changes had led to a pause in strategy. Punctuality had suffered badly because of wider problems with the UK's rail infrastructure.}} Eurostar won the [[Train Operator of the Year]] award in the [[HSBC]] Rail Awards for 2005.<ref name="bahneuroally" /> In 2006, Eurostar's Environment Group was set up,<ref name="greennetrail">{{Cite web |title=Winners of 2007 |url=http://www.networkrail.co.uk/aspx/4681.aspx |url-status= dead |archive-url =https://web.archive.org/web/20090106195310/http://www.networkrail.co.uk/aspx/4681.aspx |archive-date=6 January 2009 |access-date=7 April 2012 |publisher=[[Network Rail]]}}</ref> with the aim of making changes in the Eurostar services' daily running to decrease negative environmental impact.<ref name="greeneuro">{{Cite news |last=Kanter |first=James |date=5 May 2009 |title=French Nuclear Power Cleans Up Eurostar β Green Inc. blog |work=The New York Times |url=http://greeninc.blogs.nytimes.com/2009/05/05/french-nuclear-power-cleans-up-eurostar |access-date=8 May 2009 |archive-date=23 May 2009 |archive-url=https://web.archive.org/web/20090523005546/http://greeninc.blogs.nytimes.com/2009/05/05/french-nuclear-power-cleans-up-eurostar/ |url-status=live }}</ref> The organisation set itself a target of reducing carbon emissions per passenger journey by 25% by 2012.<ref name="greeneuro" /> Drivers were trained in techniques to achieve maximum energy efficiency, and lighting was minimised; the provider of the bulk of the energy for the Channel Tunnel was switched to nuclear power stations in France.<ref name="greeneuro" /> Eurostar's target was to reduce emissions by 35 percent per passenger journey by 2012, putting itself beyond the efforts of other railway companies in this field and thereby winning the 2007 [[Network Rail]] Efficiency Award.<ref name="greennetrail" /> In the grand opening ceremony of London St Pancras International, one of the Eurostar trains was given the name 'Tread Lightly', said to symbolise their smaller impact on the environment compared to planes. By 2008, Eurostar's environmental credentials had become highly developed and promoted.<ref>{{Cite book |last=Grant, John |url= https://archive.org/details/greenmarketingma0000gran/page/94 |title=The green marketing manifesto |publisher=John Wiley |year=2008 |isbn=978-0-470-72324-1 |location=Chichester, Sussex |page=[https://archive.org/details/greenmarketingma0000gran/page/94 94]}}</ref> Since then, Eurostar has received multiple awards. It was declared the Best Train Company in the joint [[The Guardian|Guardian]]/[[The Observer|Observer]] Travel Awards 2008<ref>{{Cite news |date=12 October 2008 |title=Travel Awards 2008 winners |work=The Guardian |location=London |url=https://www.theguardian.com/travel/2008/oct/12/travel-awards2008?page=all |access-date=1 May 2009 |archive-date=20 January 2015 |archive-url=https://web.archive.org/web/20150120013923/http://www.theguardian.com/travel/2008/oct/12/travel-awards2008?page=all |url-status=live }}</ref> and earned a spot on the Sunday Times' Best Green Companies List (2009).<ref name="sundaytimes">{{Cite news |last=Montague |first=Simon |date=4 December 2010 |title=Climate Change and Business: Eurostar's Environmental Action Plan and its Communication β Lessons Learnt and Guidelines |publisher=Elcano Royal Institute |location=Madrid |url=http://www.realinstitutoelcano.org/wps/portal/rielcano_en/contenido?WCM_GLOBAL_CONTEXT=%2Felcano%2Felcano_in%2Fzonas_in%2Fclimate-change%2Fari68-2010 |access-date=10 December 2020 |archive-date=30 January 2021 |archive-url=https://web.archive.org/web/20210130014056/http://www.realinstitutoelcano.org/wps/portal/rielcano_en/contenido?WCM_GLOBAL_CONTEXT=%2Felcano%2Felcano_in%2Fzonas_in%2Fclimate-change%2Fari68-2010 |url-status=dead }}</ref> Other awards include: ICARUSβ Environmental Award for Best Rail Provider (2009),<ref name="allenyork">{{Cite news |year=2009 |title=Eurostar Case Study |publisher=Allen & York |url=https://www.allen-york.com/case-studies/building-energy-services/eurostar-case-study |access-date=10 December 2020 |archive-date=30 January 2021 |archive-url=https://web.archive.org/web/20210130014006/https://www.allen-york.com/case-studies/building-energy-services/eurostar-case-study |url-status=dead }}</ref> Guardian & Observer Travel Award for Best Train Company (2009),<ref name="guardianobserver">{{Cite news |date=20 October 2009 |title=Travel Awards 2009 Winners |work=The Guardian |location=London |url=https://www.theguardian.com/travel/2009/oct/20/travel-awards-2009-winners |access-date=10 December 2020 |archive-date=12 December 2020 |archive-url=https://web.archive.org/web/20201212015551/https://www.theguardian.com/travel/2009/oct/20/travel-awards-2009-winners |url-status=live }}</ref> Travel Weekly's Golden Globes Award for Best Rail Operator (2010),<ref name="travelgolden">{{Cite news |last=Cusing |first=Karl |date=3 September 2009 |title=Globe Travel Awards:2010 The categories |work=Travel Weekly |url=https://www.travelweekly.co.uk/articles/31787/globe-travel-awards-2010-the-categories |access-date=10 December 2020 |archive-date=30 January 2021 |archive-url=https://web.archive.org/web/20210130014050/https://www.travelweekly.co.uk/articles/31787/globe-travel-awards-2010-the-categories |url-status=live }}</ref> World Travel Market's Responsible Tourism Award for Best Low Carbon Initiative (2011),<ref name="responsible">{{Cite news |last=Francis |first=Justin |year=2011 |title=2011 Responsible Tourism Award Winners |work=Responsible Travel |url=https://www.responsibletravel.com/holidays/responsible-tourism/travel-guide/2011-awards-winners |access-date=10 December 2020 |archive-date=27 November 2020 |archive-url=https://web.archive.org/web/20201127014228/https://www.responsibletravel.com/holidays/responsible-tourism/travel-guide/2011-awards-winners |url-status=live }}</ref> TNT Magazine's Gold Backpack Award for Favourite Travel Transport (2012),<ref name="tnt">{{Cite news |date=29 October 2012 |title=TNT Golden Backpack Awards β the winner revealed |work=TNT Magazine |url=https://www.tntmagazine.com/travel/news/tnt-golden-backpack-awards---the-winners-revealed |access-date=10 December 2020 |archive-date=24 April 2020 |archive-url=https://web.archive.org/web/20200424034853/http://www.tntmagazine.com/travel/news/tnt-golden-backpack-awards---the-winners-revealed |url-status=live }}</ref> World Travel Awards Europe's Leading Passenger Rail Operator (2011),<ref name="worldtravellead">{{Cite news |year=2015 |title=Europe's Leading Passenger Rail Operator 2015 |work=World Travel Awards |url=https://www.worldtravelawards.com/award-europes-leading-passenger-rail-operator-2015 |access-date=10 December 2020 |archive-date=19 August 2016 |archive-url=https://web.archive.org/web/20160819134318/http://www.worldtravelawards.com/award-europes-leading-passenger-rail-operator-2015 |url-status=live }}</ref> National Rail Awards Train of the Year (2017),<ref name="railmagazine">{{Cite news |date=22 September 2017 |title=National Rail Awards 2017: Siemens Eurostar e320 wins Train of the Year award |work=Rail |location=Peterborough |url=https://www.railmagazine.com/news/network/national-rail-awards-2017-train-of-the-year-winner-siemens-eurostar-e320#:~:text=More%20most%20read-,National%20Rail%20Awards%202017%3A%20Siemens%20Eurostar%20e320,Train%20of%20the%20Year%20award&text=The%20winning%20entry%20is%20described,National%20Rail%20Awards%20judging%20panel |access-date=10 December 2020 |archive-date=12 November 2020 |archive-url=https://web.archive.org/web/20201112043222/https://www.railmagazine.com/news/network/national-rail-awards-2017-train-of-the-year-winner-siemens-eurostar-e320#:~:text=More%20most%20read-,National%20Rail%20Awards%202017%3A%20Siemens%20Eurostar%20e320,Train%20of%20the%20Year%20award&text=The%20winning%20entry%20is%20described,National%20Rail%20Awards%20judging%20panel |url-status=live }}</ref> PETA's Travel Award for Best Travel Experience (2019),<ref name="mobile 2020">{{Cite press release |last=Camilli |first=Sascha |date=2 December 2019 |title=Malmaison, Eurostar, Virgin Trains Among Winners of PETA's First-Ever Travel Awards |publisher=PETA UK |location=London |url=https://www.peta.org.uk/media/news-releases/malmaison-eurostar-virgin-trains-among-winners-of-petas-first-ever-travel-awards/ |access-date=10 December 2020 |archive-date=30 January 2021 |archive-url=https://web.archive.org/web/20210130014035/https://www.peta.org.uk/media/news-releases/malmaison-eurostar-virgin-trains-among-winners-of-petas-first-ever-travel-awards/ |url-status=live }}</ref> Mobile Industry Awards' Distributor of the Year (2020).<ref name="petaaward">{{Cite news |date=21 September 2020 |title=Mobile Industry Awards 2020: Eurostar Global Electronics is Distributor of the Year |work=Tech Radar Pro |url=https://www.techradar.com/news/mobile-industry-awards-2020-eurostar-global-electronics-is-distributor-of-the-year |access-date=10 December 2020 |archive-date=1 November 2020 |archive-url=https://web.archive.org/web/20201101004719/https://www.techradar.com/news/mobile-industry-awards-2020-eurostar-global-electronics-is-distributor-of-the-year |url-status=live }}</ref>
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