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== Market trends == [[File:Sale of smartphones and cameras.png|thumb|upright=1.1|alt=Chart of sale of smartphones (with built-in cameras) compared to digital cameras 2009β2013 showing smartphone sale soaring while camera sale is stagnating|Sale of smartphones compared to digital cameras 2009β2013]] Sales of traditional digital cameras have declined due to the increasing use of smartphones for casual photography, which also enable easier manipulation and sharing of photos through the use of [[Mobile app|apps]] and web-based services. "Bridge cameras", in contrast, have held their ground with functionality that most smartphone cameras lack, such as optical zoom and other advanced features.<ref name=nyt-androidcamera>{{cite news|title=Smile, and Say 'Android'|url=https://www.nytimes.com/2012/12/20/technology/personaltech/androidcameras-from-nikon-and-samsung-go-beyond-cellphones-review.html?pagewanted=all&_r=1&|work=[[The New York Times]]|date=19 December 2012|access-date=22 August 2013|last1=Pogue|first1=David|archive-date=20 December 2016|archive-url=https://web.archive.org/web/20161220235956/http://www.nytimes.com/2012/12/20/technology/personaltech/androidcameras-from-nikon-and-samsung-go-beyond-cellphones-review.html?pagewanted=all&_r=1&|url-status=live}}</ref><ref>{{cite web |url=http://www.techradar.com/news/photography-video-capture/cameras/bridge-cameras-a-growing-market-says-canon-and-nikon-1064839 |title=Bridge cameras a growing market says Canon and Nikon |date=February 20, 2013 |access-date=February 27, 2013 |archive-date=March 27, 2013 |archive-url=https://web.archive.org/web/20130327021856/http://www.techradar.com/news/photography-video-capture/cameras/bridge-cameras-a-growing-market-says-canon-and-nikon-1064839 |url-status=live }}</ref> DSLRs have also lost ground to Mirrorless interchangeable-lens camera (MILC)s offering the same sensor size in a smaller camera. A few expensive ones use a full-frame sensor, just like DSLR professional cameras. In response to the convenience and flexibility of smartphone cameras, some manufacturers produced "smart" digital cameras that combine features of traditional cameras with those of a smartphone. In 2012, Nikon and Samsung released the [[Nikon Coolpix S800c|Coolpix S800c]] and [[Samsung Galaxy Camera|Galaxy Camera]], the first two digital cameras to run the Android operating system. Since this [[software platform]] is used in many smartphones, they can integrate with some of the same services (such as [[e-mail attachment]]s, [[social networking service|social networks]] and [[photo sharing]] sites) that smartphones do and use other Android-compatible software.<ref name=nyt-androidcamera /> In an inversion, some phone makers have introduced smartphones with cameras designed to resemble traditional digital cameras. Nokia released the [[Nokia 808 PureView|808 PureView]] and [[Nokia Lumia 1020|Lumia 1020]] in 2012 and 2013; the two devices respectively run the [[Symbian]] and [[Windows Phone]] operating systems, and both include a 41-megapixel camera (along with a camera grip attachment for the latter).<ref name=gsmarena-lumia1020>{{cite web|title=Nokia Lumia 1020 preview: Take two|url=http://www.gsmarena.com/nokia_lumia_1020-review-952.php|work=GSMArena|access-date=22 August 2013|archive-date=21 August 2013|archive-url=https://web.archive.org/web/20130821222401/http://www.gsmarena.com/nokia_lumia_1020-review-952.php|url-status=live}}</ref> Similarly, Samsung introduced the Galaxy S4 Zoom, having a 16-megapixel camera and 10x optical zoom, combining traits from the [[Samsung Galaxy S4 Mini|Galaxy S4 Mini]] with the Galaxy Camera.<ref name=laptop-phonecameras>{{cite web|title=Nokia Lumia 1020 vs. Galaxy S4 Zoom: The Best Camera Phone Isβ¦|url=http://blog.laptopmag.com/nokia-lumia-1020-vs-galaxy-s4-zoom|work=Laptop|date=14 August 2013|access-date=24 August 2013|archive-date=17 August 2013|archive-url=https://web.archive.org/web/20130817072635/http://blog.laptopmag.com/nokia-lumia-1020-vs-galaxy-s4-zoom|url-status=live}}</ref> Panasonic Lumix DMC-CM1 is an Android KitKat 4.4 smartphone with 20MP, 1" sensor, the largest sensor for a smartphone ever, with [[Leica camera|Leica]] fixed lens equivalent of 28 mm at F2.8, can take RAW image and 4K video, has 21 mm thickness.<ref>{{cite web |url=http://connect.dpreview.com/post/7107523787/panasonic-announces-lumix-dmc-cm1-smartphone-with-1-inch-sensor |title=Panasonic announces Lumix DMC-CM1 smartphone with 1-inch sensor |author=Lars Rehm |work=Connect |date=September 15, 2014 |access-date=September 17, 2014 |archive-date=December 18, 2014 |archive-url=https://web.archive.org/web/20141218053916/http://connect.dpreview.com/post/7107523787/panasonic-announces-lumix-dmc-cm1-smartphone-with-1-inch-sensor |url-status=live }}</ref> Furthermore, in 2018 [[Huawei P20]] Pro is an android Oreo 8.1 has triple Leica lenses in the back of the smartphone with 40MP 1/1.7" [[RGB]] sensor as first lens, 20MP 1/2.7" [[monochrome]] sensor as second lens and 8MP 1/4" RGB sensor with 3x optical zoom as third lens.<ref>{{cite web |url=https://www.gsmarena.com/huawei_p20_pro-9106.php |title=Huawei P20 Pro |access-date=July 6, 2018 |archive-date=July 21, 2018 |archive-url=https://web.archive.org/web/20180721132231/https://www.gsmarena.com/huawei_p20_pro-9106.php |url-status=live }}</ref> Combination of first lens and second lens will produce [[bokeh]] image with larger [[high dynamic range]], whereas combination of [[mega pixel]] first lens and optical zoom will produce maximum 5x [[digital zoom]] without loss of quality by reducing the image size to 8MP.<ref>{{cite web |url=https://www.digitaltrends.com/cell-phone-reviews/huawei-p20-pro-review/#/2/1 |title=Huawei P20 Pro review |author=Andy Boxall |date=June 4, 2018 |access-date=July 6, 2018 |archive-date=July 5, 2018 |archive-url=https://web.archive.org/web/20180705150940/https://www.digitaltrends.com/cell-phone-reviews/huawei-p20-pro-review/#/2/1 |url-status=live }}</ref> After a big dip of sales in 2012, consumer digital camera sales declined again in 2013 by 36 percent. In 2011, compact digital cameras sold 10 million per month. In 2013, sales fell to about 4 million per month. DSLR and MILC sales also declined in 2013 by 10β15% after almost ten years of double digit growth.<ref>{{cite web |url=http://www.eoshd.com/content/11409/consumer-dslrs-dead-5-years |title=Consumer DSLRs "dead in 5 years" |author=Andrew Reid |date=26 October 2013 |access-date=December 30, 2013 |archive-date=31 December 2013 |archive-url=https://web.archive.org/web/20131231000018/http://www.eoshd.com/content/11409/consumer-dslrs-dead-5-years |url-status=live }}</ref> Worldwide unit sales of digital cameras is continuously declining from 148 million in 2011 to 58 million in 2015 and tends to decrease more in the following years.<ref>{{cite web |url=https://www.statista.com/statistics/269927/sales-of-analog-and-digital-cameras-worldwide-since-2002/ |title=Worldwide unit sales of digital cameras from 2011 to 2016 (in millions) |access-date=March 28, 2017 |archive-date=March 28, 2017 |archive-url=https://web.archive.org/web/20170328200413/https://www.statista.com/statistics/269927/sales-of-analog-and-digital-cameras-worldwide-since-2002/ |url-status=live }}</ref> Film camera sales hit their peak at about 37 million units in 1997, while digital camera sales began in 1989. By 2008, the film camera market had died and digital camera sales hit their peak at 121 million units in 2010. In 2002, cell phones with an integrated camera had been introduced and in 2003 the cell phone with an integrated camera had sold 80 million units per year. By 2011, cell phones with an integrated camera were selling hundreds of millions per year, which were causing a decline in digital cameras. In 2015, digital camera sales were 35 million units or only less than a third of digital camera sales numbers at their peak and also slightly less than film camera sold number at their peak.{{citation needed|date=January 2020}}
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