Editing Amiga (section)

== Marketing ==
[[File:Commodore Amiga US Logo.svg|thumb|Logo used in the US on some product packaging for the Amiga 500{{citation needed|date=January 2015}}]]
[[File:Recent Amiga.svg|thumb|Amiga Technologies logo incorporating the "Boing Ball" (1996)]]

The name ''Amiga'' was chosen by the developers from the [[Spanish language|Spanish]] word for a female friend, because they knew Spanish,<ref name="AutoP5-36" /> and because it occurred before [[Apple Inc.|Apple]] and [[Atari]] alphabetically. It also conveyed the message that the Amiga computer line was "user friendly" as a pun or play on words.<ref name="AutoP5-37" />

The first official Amiga logo was a rainbow-colored double [[check mark]]. In later marketing material Commodore largely dropped the checkmark and used logos styled with various typefaces. Although it was never adopted as a [[trademark]] by Commodore, the "Boing Ball" has been synonymous with Amiga since its launch. It became an unofficial and enduring theme after a visually impressive animated demonstration at the 1984 Winter Consumer Electronics Show in January 1984 showing a checkered ball bouncing and rotating. Following Escom's purchase of Commodore in 1996, the Boing Ball theme was incorporated into a new logo.<ref name="AutoP5-38" />

Early Commodore advertisements attempted to cast the computer as an all-purpose business machine,<ref name=ad1987a/><ref name=ad1987b/><ref name="ad1987c" /><ref name="ad1987d" /><ref name="ad1987e" /><ref name=ad1989/> though the Amiga was most commercially successful as a home computer. Throughout the 1980s and early 1990s Commodore primarily placed advertising in computer magazines and occasionally in national newspapers and on television.