Editing Wrigley Field (section)

===Corporate sponsorship===
[[Image:Wrigley ads1.JPG|thumb|right|300px|Some Wrigley Field advertising in 2007]]
Wrigley Field shares its name with the [[Wm. Wrigley Jr. Company|Wrigley Company]], as the park was named for its then-owner [[William Wrigley Jr.]], the company's CEO. As early as the 1920s, before the park became officially known as Wrigley Field, the scoreboard was topped by the elf-like "[[Doublemint]] Twins", posed as a pitcher and a batter. There were also ads painted on the bare right field wall early in the ballpark's history, prior to the 1923 remodeling, which put bleachers there. After that, the Doublemint elves were the only visible in-park advertising. The elves were removed permanently in 1937, when the bleachers and scoreboard were rebuilt. It would be about 44 years before in-park advertising would reappear.

Ironically given the roots of its name, Wrigley Field had been a notable exception to the trend of selling [[naming rights|corporate naming rights]] to sporting venues. The [[Tribune Company]], the owners of the park from 1981 to 2009, chose not to rename the ballpark, utilizing other ways to bring in corporate sponsorship. During the mid-1980s, [[Anheuser-Busch]] placed [[Budweiser]] and [[Bud Light]] advertisements beneath the center field scoreboard. Bud Light became the sponsor of the rebuilt bleachers in 2006.

In the early 2000s, following the trend of many ballparks, a green-screen [[chroma key]] board was installed behind home plate in the line of sight of the center field camera to allow electronic "rotating" advertisements visible only to TV audiences. By 2006, the board was set up to allow advertisements to be both physical and electronic (they can be seen in both live and replay shots).

In 2007, the first on-field advertising appeared since the park's early days. Sporting goods firm [[Under Armour]] placed its logo on the double-doors between the ivy on the outfield wall in left-center and right-center fields. Advertisements were also placed in the dugouts, originally for [[Sears]] department stores, then [[Walter E. Smithe]] furniture and currently [[State Farm]] insurance.

For 2008 and 2009, the Cubs worked out an agreement with the [[Chicago Board Options Exchange]] to allow the CBOE to auction some 70 box seat season tickets and award naming rights to them.<ref>{{cite press release|title=Cubs, Chicago Board Options Exchange Offer Auction of Cubs Season Tickets|url=http://chicago.cubs.mlb.com/news/press_releases/press_release.jsp?ymd=20090303&content_id=3912310&vkey=pr_chc&fext=.jsp&c_id=chc|publisher=[[Major League Baseball Advanced Media]]|date=March 3, 2009|access-date=March 26, 2015|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304112720/http://chicago.cubs.mlb.com/news/press_releases/press_release.jsp?ymd=20090303&content_id=3912310&vkey=pr_chc&fext=.jsp&c_id=chc|url-status=dead}}</ref>

For the 2009 season, the Cubs announced that the renovated restaurant space in the southeast corner of Wrigley Field, formerly known as the Friendly Confines Cafe, would be renamed the Captain Morgan Club.<ref>{{cite news |title=Captain Morgan Club to Make Wrigley Field Debut on Opening Day|first=Phil|last=Vettel|url=http://leisureblogs.chicagotribune.com/thestew/2009/04/captain-morgan-club-to-make-wrigley-field-debut-on-opening-day.html|newspaper=[[Chicago Tribune]]|date=April 7, 2009|access-date=April 8, 2009}}</ref>

On October 27, 2009, [[Thomas S. Ricketts]] officially took over 95% ownership of the Cubs and Wrigley Field, and 20% ownership of [[Comcast SportsNet Chicago]]. The Tribune retained 5% ownership.<ref>{{cite web |title=Cubs Sale to Ricketts Is Complete|url=http://www.chicagobreakingsports.com/2009/10/cubs-sale-to-ricketts-is-complete.html|work=Chicago Breaking Sports|date=October 27, 2009|access-date=March 27, 2011}}</ref> Ricketts, however, has expressed no interest in selling the naming rights to the park, preferring that it retain the name it has used since 1926.

====Outside venues====
Corporate sponsorship has not been limited to the park itself. Wrigley Field has a view of the neighborhood buildings across Waveland and Sheffield Avenues. In addition to spectators standing or sitting on the apartment roofs, corporate sponsors have frequently taken advantage of those locations as well. In the earliest days of Weeghman Park, one building across Sheffield Avenue advertised a local hangout known as Bismarck Gardens (later called the Marigold Gardens after World War I). That same building has since advertised for the Torco Oil Company, [[Southwest Airlines]], the [[Miller Brewing Company]], and Gilbert's Craft Sausages.

A building across from deep right-center field was topped by a neon sign for [[Baby Ruth]] candy beginning in the mid-1930s and running for some 40 years. That placement by the Chicago-based [[Curtiss Candy Company]] (which is now under [[Nestlé]]), coincidentally positioned in the line of sight of "[[Babe Ruth's called shot#Legacy and cultural references|Babe Ruth's called shot]]", proved fortuitous when games began to be televised in the 1940s—the sign was also in the line of sight of the ground level camera behind and to the left of home plate. The aging sign was eventually removed in the early 1970s.

Another long-standing venue for a sign is the sloping roof of a building behind left-center field. Unsuitable for the bleachers that now decorate many of those buildings, that building's angling roof has been painted in the form of a large billboard since at least the 1940s. In recent years, it has borne a bright-red Budweiser sign, and beginning in 2009, an advertisement for Horseshoe Casino. Other buildings have carried signs sponsoring beers, such as Old Style (when it was a Cubs broadcasting sponsor) and Miller, and also [[WGN-TV]], which has telecast Cubs games since April 1948.

====Legacy partners====
In January 2013, the Ricketts family launched "Legacy Partners", a marketing effort to sell new advertising in and around the [[Wrigley Field renovations|renovated Wrigley Field]]. In conjunction with the new "W Partners",<ref>{{cite news |title=Hayward leaving Cubs for joint venture with Ricketts family| first=Phil| last=Rogers| url=https://www.chicagotribune.com/sports/cubs/ct-xpm-2013-01-31-chi-cubs-marketing-chief-hayward-20130131-story.html | newspaper=[[Chicago Tribune]]|date=January 31, 2013}}</ref> the Cubs entered into 10-year agreements with its largest advertisers.
# – [[Anheuser-Busch]]
# – [[Under Armour]]<ref>{{cite press release|title=Performance Brand Elevates Partnership to Become Legacy Partner of Cubs Organization|url=http://chicago.cubs.mlb.com/news/print.jsp?ymd=20140226&content_id=68359682&vkey=pr_chc&c_id=chc|publisher=[[Major League Baseball Advanced Media]]|date=February 26, 2014|access-date=July 19, 2015|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304074856/http://chicago.cubs.mlb.com/news/print.jsp?ymd=20140226&content_id=68359682&vkey=pr_chc&c_id=chc|url-status=dead}}</ref>
# – ATI Physical Therapy, a national Sports Medicine and Rehabilitation organization<ref>{{cite web |title=Cubs Add 4th Top-Tier Sponsor in ATI Physical Therapy|first=Danny|last=Ecker|url=http://www.chicagobusiness.com/article/20141010/BLOGS04/141019985/cubs-add-4th-top-tier-sponsor-in-ati-physical-therapy|work=[[Crain's Chicago Business]]|date=October 10, 2014|access-date=July 19, 2015}}</ref>
# – [[CIVC Partners|Wintrust Financial Corporation]], a Chicago-based regional bank holding company<ref>{{cite web |title=Wintrust Financial Corp. Signs Long-Term Deal With Cubs To Become Team's Official Bank|url=http://www.sportsbusinessdaily.com/Daily/Issues/2014/12/04/Marketing-and-Sponsorship/Cubs-WinTrust.aspx|publisher=Street & Smith's|work=SportsBusiness Daily|date=December 4, 2014|access-date=July 19, 2015}}</ref>
# – [[Sloan Valve]]<ref>{{cite web|title=Cubs and Sloan Valve Company Announce Partnership, Includes Naming Rights of Cubs Spring Training Facility|first=Neil|last=Finnell|url=http://chicagocubsonline.com/archives/2015/01/cubs-sloan-valve-company-announce-partnership-includes-naming-rights-cubs-spring-training-facility.php|work=Chicago Cubs Online|date=January 8, 2015|access-date=July 19, 2015|archive-date=April 2, 2015|archive-url=https://web.archive.org/web/20150402225013/http://chicagocubsonline.com/archives/2015/01/cubs-sloan-valve-company-announce-partnership-includes-naming-rights-cubs-spring-training-facility.php|url-status=dead}}</ref>
# – [[American Airlines]]<ref>{{cite web|title=Cubs Lock Up Long-Term Legacy Partnership|first=Adam|last=McCAlvy|url=https://www.mlb.com/news/cubs-lock-up-legacy-partnership-with-american-airlines/c-108440676|publisher=[[Major League Baseball Advanced Media]]|date=February 5, 2015|access-date=July 19, 2015|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304092236/http://m.mlb.com/news/article/108440676/cubs-lock-up-legacy-partnership-with-american-airlines|url-status=live}}</ref>
# – [[Nuveen Investments]]<ref>{{cite web |title=Nuveen Investments betting heavy on the Cubs|first=Danny|last=Ecker|url=http://www.chicagobusiness.com/article/20150402/BLOGS04/150409949/nuveen-investments-betting-heavy-on-the-cubs|work=[[Crain's Chicago Business]]|date=April 2, 2015|access-date=July 19, 2015}}</ref>
# – Advocate Health Care, the largest health care provider in Illinois.
# – [[Toyota|Toyota Motor Corporation]]<ref>{{cite news |title=Chicago Cubs and Toyota Really Sweeten Their Marketing Partnership|first=Lewis|last=Lazare|url=http://www.bizjournals.com/chicago/news/2015/08/21/chicago-cubs-and-toyota-sweeten-their-partnership.html?ana=yahoo&ref=yfp|work=Chicago Business Journal|date=August 21, 2015|access-date=August 22, 2015}}</ref> A permanent position just below the Clark and Addison marquee and other signage in and around the park and Wrigley Field parking lots.<ref name="Crains Chicago Business"/>
# – [[PepsiCo]]<ref>{{cite news |title=Pepsi Is Departing Citi Field, Leaving Behind a Bare Porch|first=Ken|last=Belson|url=https://www.nytimes.com/2015/11/10/sports/baseball/pepsi-is-departing-citi-field-leaving-behind-a-bare-porch.html|newspaper=[[The New York Times]]|date=November 10, 2015|access-date=November 11, 2015}}</ref><ref>{{cite web |title=Pepsi Ditches Mets for Cubs|first=Katie|last=Honan|url=https://www.dnainfo.com/new-york/20151110/corona/pepsi-ditches-mets-for-cubs|work=DNAinfo|date=November 10, 2015|access-date=November 11, 2015|url-status=dead|archive-url=https://web.archive.org/web/20151112141514/http://www.dnainfo.com/new-york/20151110/corona/pepsi-ditches-mets-for-cubs|archive-date=November 12, 2015|df=mdy-all}}</ref>