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===Investing online=== The first known investment-based crowdfunding platform for startups was launched in February 2010 by Grow VC,<ref>{{cite web|url=https://techcrunch.com/2010/02/15/grow-vc-launches-aiming-to-become-the-kiva-for-tech-startups/|title=Grow VC launches, aiming to become the Kiva for tech startups|date=15 February 2010|publisher=AOL|work=TechCrunch|access-date=25 June 2017|archive-date=20 February 2012|archive-url=https://web.archive.org/web/20120220073902/http://eu.techcrunch.com/2010/02/15/grow-vc-launches-aiming-to-become-the-kiva-for-tech-startups/|url-status=live}}</ref> followed by the first US. based company ProFounder launching model for startups to raise investments directly on the site,<ref>{{cite web|url=https://techcrunch.com/2011/05/03/crowdsourced-fundraising-platform-profounder-now-offers-equity-based-investment-tools/|title=Crowdsourced Fundraising Platform ProFounder Now Offers Equity-Based Investment Tools|date=3 May 2011|publisher=AOL|work=TechCrunch|access-date=25 June 2017|archive-date=2 April 2019|archive-url=https://web.archive.org/web/20190402080018/https://techcrunch.com/2011/05/03/crowdsourced-fundraising-platform-profounder-now-offers-equity-based-investment-tools/|url-status=live}}</ref> but ProFounder later decided to shut down its business due regulatory reasons preventing them from continuing,<ref>{{cite web|url=https://techcrunch.com/2012/02/17/startup-fundraising-platform-profounder-shuts-its-doors/|title=Fundraising Platform For Startups ProFounder Shuts Its Doors|date=17 February 2012|publisher=AOL|work=TechCrunch|access-date=25 June 2017|archive-date=2 April 2019|archive-url=https://web.archive.org/web/20190402082817/https://techcrunch.com/2012/02/17/startup-fundraising-platform-profounder-shuts-its-doors/|url-status=live}}</ref> having launched their model for US. markets prior to JOBS Act. With the positive progress of the JOBS Act for crowd investing in US., equity crowdfunding platforms like [[SeedInvest]] and [[CircleUp]] started to emerge in 2011 and platforms such as investiere, [[Companisto]] and [[Seedrs]] in Europe and [[OurCrowd]] in Israel. The idea of these platforms is to streamline the process and resolve the two main points that were taking place in the market. The first problem was for startups to be able to access capital and to decrease the amount of time that it takes to close a round of financing. The second problem was intended to increase the amount of deal flow for the investor and to also centralize the process.<ref name="Forbes">{{cite web|url=https://www.forbes.com/sites/tanyaprive/2013/09/23/general-solicitation-ban-lifted-today-three-things-you-must-about-it/|title=General Solicitation Ban Lifted Today - Three Things You Must Know About It|work=Forbes|access-date=23 September 2013|archive-date=9 June 2020|archive-url=https://web.archive.org/web/20200609173825/https://www.forbes.com/sites/tanyaprive/2013/09/23/general-solicitation-ban-lifted-today-three-things-you-must-about-it/|url-status=live}}</ref><ref name="Washington Post">{{cite news|url=https://www.washingtonpost.com/business/on-small-business/for-brokerdealers-crowdfunding-presents-new-opportunity/2013/03/28/bb835942-8075-11e2-8074-b26a871b165a_story.html|title=For broker/dealers, crowdfunding presents new opportunity|newspaper=[[The Washington Post]]|access-date=28 March 2013|archive-date=31 March 2013|archive-url=https://web.archive.org/web/20130331092827/http://www.washingtonpost.com/business/on-small-business/for-brokerdealers-crowdfunding-presents-new-opportunity/2013/03/28/bb835942-8075-11e2-8074-b26a871b165a_story.html|url-status=live}}</ref>
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