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==Commercial performance== ''Rubber Soul'' began its 42-week run on the ''[[Record Retailer]]'' LPs chart (subsequently adopted as the [[UK Albums Chart]]) on 12 December 1965.<ref name="RubberSoul UK chart">{{cite web|url=http://www.officialcharts.com/search/albums/rubber%20soul/|title=Rubber Soul" > "Chart Facts|publisher=[[Official Charts Company]]|access-date=6 April 2016|archive-url=https://web.archive.org/web/20161005081928/http://www.officialcharts.com/search/albums/rubber%20soul/|archive-date=5 October 2016|url-status=live}}</ref> The following week it replaced the ''[[The Sound of Music (soundtrack)|Sound of Music]]'' soundtrack at the top of the chart,<ref>{{cite web | url=http://www.officialcharts.com/chart-news/all-the-number-1-albums__7949/ | title=All The Number 1 Albums | publisher=[[Official Charts Company]]| access-date=7 April 2016 | archive-url=https://web.archive.org/web/20160408185733/http://www.officialcharts.com/chart-news/all-the-number-1-albums__7949/ | archive-date=8 April 2016 | url-status=live }}</ref> where it remained for eight weeks in total.<ref name="RubberSoul UK chart" /> On the national chart compiled by ''[[Melody Maker]]'', ''Rubber Soul'' entered at number 1 and held the position for thirteen weeks; it remained in the top ten until mid July 1966.{{sfn|Castleman|Podrazik|1976|pp=337β38}}{{refn|group=nb|''Rubber Soul'' returned to the UK listings in May 1987,{{sfn|Badman|2001|p=388}} peaking at number 60.<ref>{{cite web|author=Datablog|url=https://www.theguardian.com/news/datablog/2009/sep/09/beatles-albums-singles-music-rock-band|title=The Beatles: Every album and single, with its chart position|publisher=[[The Guardian|theguardian.com]]|date=9 September 2009|access-date=8 November 2019|archive-url=https://web.archive.org/web/20130804202811/https://www.theguardian.com/news/datablog/2009/sep/09/beatles-albums-singles-music-rock-band|archive-date=4 August 2013|url-status=live}}</ref> Among several chart appearances since then, the album reached number 10 in September 2009.<ref name="RubberSoul1987UK">{{cite web|url=http://www.officialcharts.com/search/albums/rubber%20soul/|title=Rubber Soul" > "Rubber Soul (1987 Version)" > "Chart Facts|publisher=[[Official Charts Company]]|access-date=6 April 2016|archive-url=https://web.archive.org/web/20161005081928/http://www.officialcharts.com/search/albums/rubber%20soul/|archive-date=5 October 2016|url-status=live}}</ref>}} In the United States, ''Rubber Soul'' topped the [[Billboard 200|''Billboard'' Top LPs]] chart on 8 January 1966,{{sfn|Castleman|Podrazik|1976|p=358}} having sold 1.2 million copies there within nine days of release.{{sfn|Womack|2014|p=795}}<ref name="Kronemyer">{{cite web|url=http://deconstructingpopculture.com/2009/04/how-many-records-did-the-beatles-actually-sell|title=How Many Records Did the Beatles Actually Sell?|first=David|last=Kronemyer|website=Deconstructing Pop Culture|date=25 April 2009|access-date=23 June 2017|url-status=dead|archive-url=https://web.archive.org/web/20160306054326/http://deconstructingpopculture.com/2009/04/how-many-records-did-the-beatles-actually-sell/|archive-date=6 March 2016|df=dmy-all}}</ref> These initial sales were unprecedented for an LP{{sfn|Turner|2016|p=68}}{{sfn|Simonelli|2013|p=96}} and were cited by ''[[Billboard (magazine)|Billboard]]'' magazine as evidence of a new market trend in the US in which pop albums started to match the numbers of singles sold.<ref>{{cite magazine|url=https://books.google.com/books?id=7SgEAAAAMBAJ&q=Rolontz |author=Staff writer|title=Teen Market Is Album Market|magazine=[[Billboard (magazine)|Billboard]]|access-date=12 March 2016|page=36|date=15 January 1966}}</ref> The album was number 1 for six weeks in total; it remained in the top twenty until the start of July, before leaving the chart in mid December.{{sfn|Castleman|Podrazik|1976|pp=358β59}} As the more popular of the joint A-sides, "We Can Work It Out" became the Beatles' sixth consecutive number 1 on the [[Billboard Hot 100|''Billboard'' Hot 100]] chart, all of which were achieved over a twelve-month period from January 1965.{{sfn|Jackson|2015|p=3}}{{refn|group=nb|Jackson cites this run of success as evidence that the Beatles "loomed over their era like possibly no other artist has since", adding that the six hit singles captured the nation's "shifting mood" throughout 1965.{{sfn|Jackson|2015|p=3}}}} While British albums typically avoided including previously released songs,{{sfn|Kruth|2015|pp=8β9}} the lack of a hit single on the North American version of ''Rubber Soul'' added to the album's identity there as a self-contained artistic statement.<ref>{{Harvard citation no brackets|Perone|2004|p=23}}; {{Harvard citation no brackets|Harrington|2002|p=112}}; {{Harvard citation no brackets|Lavezzoli|2006|p=174}}.</ref> Everett writes that in the US the album's "hit" was "Michelle", through its popularity on radio playlists.{{sfn|Everett|2001|p=329}} After their inclusion on the EMI-format LP, "Norwegian Wood", "Nowhere Man" and "Michelle" were each issued as singles in various markets outside Britain and America,{{sfn|Schaffner|1978|p=204}} with "Norwegian Wood" topping the Australian chart in May 1966.<ref>{{cite magazine|last=Ovens|first=Don (dir. reviews & charts)|url=https://books.google.com/books?id=8SgEAAAAMBAJ&q=%22Norwegian+Wood%22&pg=PA17|title=Billboard Hits of the World|magazine=[[Billboard (magazine)|Billboard]]|date=21 May 1966|page=42|access-date=3 July 2018|archive-url=https://web.archive.org/web/20180703075432/https://books.google.com.au/books?id=8SgEAAAAMBAJ&pg=PA17&dq=%22Norwegian+Wood%22&hl=en&sa=X&ved=0ahUKEwjO5K-ck4LcAhWM2LwKHfMcChUQ6AEIMTAC#v=onepage&q=%22Norwegian%20Wood%22&f=false|archive-date=3 July 2018|url-status=live}}</ref> "Nowhere Man{{"'}}s first release in North America was as a single A-side,{{sfn|Schaffner|1978|p=50}} backed by "What Goes On", in February, before both tracks appeared on ''Yesterday and Today''.{{sfn|Miles|2001|pp=232, 233}}{{sfn|MacDonald|1998|pp=153, 154}} "Nowhere Man" topped ''[[Record World]]''{{'}}s singles chart in the US<ref>{{cite magazine|title=Record World 100 Top Pops β Week of April 2, 1966|magazine=[[Record World]]|date=2 April 1966|page=17}}</ref> and Canada's ''[[RPM (magazine)|RPM]]'' 100 chart,<ref>{{cite web|url=http://www.bac-lac.gc.ca/eng/discover/films-videos-sound-recordings/rpm/Pages/image.aspx?Image=nlc008388.5709&URLjpg=http%3a%2f%2fwww.collectionscanada.gc.ca%2fobj%2f028020%2ff4%2fnlc008388.5709.gif&Ecopy=nlc008388.5709|title=RPM 100 (Week of March 21st, 1966)|date=22 July 2014|publisher=[[Library and Archives Canada]]|access-date=22 June 2018|archive-url=https://web.archive.org/web/20170814191919/http://www.bac-lac.gc.ca/eng/discover/films-videos-sound-recordings/rpm/Pages/image.aspx?Image=nlc008388.5709&URLjpg=http%3a%2f%2fwww.collectionscanada.gc.ca%2fobj%2f028020%2ff4%2fnlc008388.5709.gif&Ecopy=nlc008388.5709|archive-date=14 August 2017|url-status=live}}</ref> but peaked at number 3 on the ''Billboard'' Hot 100.{{sfn|Schaffner|1978|p=69}}{{refn|group=nb|With reference to the mass appeal of "Michelle", Everett comments that McCartney's song proved more popular than "Nowhere Man" on the radio playlist compiled by [[WPLJ#As WABC-FM|WABC]] in New York, where it outlasted the official single by a week.{{sfn|Everett|2001|p=329}} In reaction to a similar preference for the song from disc jockeys across America, Capitol added a yellow promotional sticker onto the LP cover saying "HEAR PAUL SING 'MICHELLE.{{'"}}{{sfn|Kruth|2015|pp=8β9}}}} In July, Parlophone released an [[Extended play|EP]] titled ''[[Nowhere Man (EP)|Nowhere Man]]'',{{sfn|Everett|2001|p=336}} which contained "Nowhere Man", "Michelle" and two other songs from ''Rubber Soul''.{{sfn|Castleman|Podrazik|1976|pp=54β55}} The album was also the source of hit songs for several other contemporary artists.{{sfn|Everett|2001|p=336}} "Michelle" became one of the most widely recorded of all the Beatles' songs.{{sfn|Doggett|2015|p=390}} Cover versions of "Girl", "If I Needed Someone" and "Nowhere Man" similarly placed on UK or US singles charts in 1966.{{sfn|Everett|2001|p=336}} In the UK, ''Rubber Soul'' was the third highest-selling album of 1965, behind ''The Sound of Music'' and ''Beatles for Sale'',<ref name="Mawer/1965">{{cite web|first=Sharon|last=Mawer|archive-url= https://web.archive.org/web/20071217020401/http://www.theofficialcharts.com/album_chart_history_1965.php|url= http://www.theofficialcharts.com/album_chart_history_1965.php |title=Album Chart History: 1965|publisher=[[Official Charts Company|The Official UK Charts Company]]|date=May 2007|archive-date=17 December 2007|access-date=8 November 2019}}</ref> and the third highest-selling album of 1966, behind ''The Sound of Music'' and ''Revolver''.<ref name="Mawer/1966">{{cite web|first=Sharon|last=Mawer|archive-url= https://web.archive.org/web/20071217020406/http://www.theofficialcharts.com/album_chart_history_1966.php |url= http://www.theofficialcharts.com/album_chart_history_1966.php |title=Album Chart History: 1966|publisher=[[Official Charts Company|The Official UK Charts Company]]|date=May 2007|archive-date=17 December 2007|access-date=8 November 2019}}</ref> The extent of its commercial success there surprised the music industry, which had sought to re-establish the LP market as the domain of adult record-buyers. From early 1966, record companies in the UK ceased their policy of promoting adult-oriented entertainers over rock acts, and embraced [[budget album]]s for their lower-selling artists to cater to the increased demand for LPs.{{sfn|Simonelli|2013|pp=96β97}} In the US, ''Rubber Soul'' was the fourth highest-selling album of 1966, as reported in ''Billboard''.<ref name="BB/TopOf66">{{cite magazine|url=https://books.google.com/books?id=hSIEAAAAMBAJ&q=rubber+soul&pg=PA61|title=Top Records of 1966|magazine=[[Billboard (magazine)|Billboard]]|date=24 December 1966|page=34|access-date=11 April 2022}}</ref> According to figures published in 2009 by former Capitol executive David Kronemyer, further to estimates he gave in ''MuseWire'' magazine,<ref>{{cite magazine|url=https://musewire.com/deconstructing-pop-culture-how-many-records-did-the-beatles-actually-sell/|title=Deconstructing Pop Culture: How Many Records Did the Beatles Actually Sell?|first=David|last=Kronemyer|magazine=MuseWire|date=29 April 2009|access-date=18 April 2020|url-status=dead|archive-url=https://web.archive.org/web/20180312201437/https://musewire.com/deconstructing-pop-culture-how-many-records-did-the-beatles-actually-sell/|archive-date=12 March 2018|df=dmy-all}}</ref> ''Rubber Soul'' sold 1,800,376 copies in America by the end of 1965 and 2,766,862 by the close of the decade.<ref name="Kronemyer" /> As of 1997, it had shipped over 6 million copies there.{{r|RIAA}} In 2013, after the [[British Phonographic Industry]] altered its sales award protocol, the album was certified Platinum based on UK sales since 1994.<ref name="BPI 2013">[https://www.bbc.co.uk/news/entertainment-arts-23927271 "Beatles albums finally go platinum"]. [[BBC News Online|BBC News]]. 2 September 2013. [https://web.archive.org/web/20140410171041/http://www.bbc.co.uk/news/entertainment-arts-23927271 Archived] from the original on 10 April 2014. Retrieved 26 June 2017.</ref> {{Clear}}
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