Editing Rod Serling (section)

====Beginning of the rerun====
After the first showing of "Patterns", the studio received such positive feedback that it produced a repeat performance, the first time a television program had been replayed at the request of the audience. Although successful shows had sometimes been recreated after two years or more, this was the first time a show was recreated exactly—with the same cast and crew—as it had been originally broadcast.<ref name=":3">Adams, Val. "Kraft to Repeat 'Patterns' on TV". ''New York Times'', January 20, 1955. p. 38. ProQuest Historical Newspapers, ''New York Times'' (1851–2006).</ref> The second live performance, only a month later, was equally successful and inspired ''New York Times'' critic Jack Gould to write an essay on the use of replays on television. He stated that "Patterns" was a prime example of a drama that should be seen more than once, whereas a single broadcast was the norm for television shows of the day. Sponsors believed that creating new shows every week would assure them the largest possible audience, so they purchased a new script for each night. Gould suggested that as new networks were opened and the viewers were given more choices, the percentage of viewers would spread among the offerings. "Patterns" was proof that a second showing could gain more viewers because those who missed the first showing could see the second, thus increasing the audience for sponsors.<ref name=Twice/>