Editing Michael Jordan (section)

=== Endorsements ===
[[File:Flickr - The U.S. Army - www.Army.mil (273).jpg|thumb|upright|Jordan (right) in 2008]]
Jordan is one of the most marketed sports figures in history. He has been a major spokesman for such brands as [[Nike, Inc.|Nike]], [[Coca-Cola]], [[Chevrolet]], [[Gatorade]], [[McDonald's]], [[Ball Park Franks]], [[Rayovac]], [[Wheaties]], [[Hanes]], and [[MCI Communications|MCI]].<ref name="rov">Rovell, Darren (February 17, 2003). [https://www.espn.com/sportsbusiness/s/2003/0216/1509936.html "Jordan's 10 greatest commercials ever"]. ESPN. Retrieved January 16, 2007.</ref> In the early stages of his career, he appeared in [[Stop it. Get some help.|an anti-drug PSA]] sponsored by McDonald's.<ref name="Andrews2002">{{Cite book |last1=Andrews |first1=David L. |url=https://books.google.com/books?id=GT9_tplzl7gC |title=Sport Stars: The Cultural Politics of Sporting Celebrity |last2=Jackson |first2=Steven J. |year=2002 |publisher=Routledge |isbn=978-1-134-59854-0 |pages=26–27 |language=en}}</ref> Jordan has had a long relationship with Gatorade, appearing in over 20 commercials for the company since 1991, including the "[[Be Like Mike]]" commercials in which a song was sung by children wishing to be like Jordan.<ref name="rov" /><ref>Vancil, Mark (December 1991). [http://www.nba.com/jordan/hoop_phenomenon.html "Michael Jordan: Phenomenon"]. ''Hoops Magazine''. {{webarchive|url=https://web.archive.org/web/20100411031336/http://www.nba.com/jordan/hoop_phenomenon.html|date=April 11, 2010}}. Retrieved August 2, 2019.</ref>

Nike created a signature shoe for Jordan, called the [[Air Jordan]], in 1984.<ref>Thompson, Phil (August 31, 2016). [http://www.chicagotribune.com/sports/chicagoinc/ct-air-jordan-ban-chicago-inc-spt-0831-20160831-story.html "'Banned' Air Jordans have slightly different history than Nike's narrative"]. ''Chicago Tribune''. Retrieved September 7, 2018.</ref> One of his more popular commercials for the shoe involved [[Spike Lee]] playing the part of [[Mars Blackmon]]. In the commercials, Lee, as Blackmon, attempted to find the source of Jordan's abilities and became convinced that "it's gotta be the shoes".<ref name="rov" /> The hype and demand for the shoes even brought on a spate of "shoe-jackings", in which people were robbed of their sneakers at gunpoint. Subsequently, Nike spun off the Jordan line into its own division named the "Jordan Brand". The company features a list of athletes and celebrities as endorsers.<ref>[https://www.forbes.com/lists/2006/53/UGGU.html "Michael Jordan"]. ''Forbes''. July 2006. Retrieved February 23, 2007.</ref><ref>[http://www.nike.com/us/en_us/c/jordan "Team Jordan"]. Nike. Retrieved May 14, 2017.</ref> The brand has also sponsored college sports programs such as those of [[North Carolina Tar Heels|North Carolina]], [[UCLA Bruins|UCLA]], [[California Golden Bears|California]], [[Oklahoma Sooners|Oklahoma]], [[Florida Gators|Florida]], [[Georgetown Hoyas|Georgetown]], and [[Marquette Golden Eagles|Marquette]].<ref>[http://nikeinc.com/news/jordan-brand-gearing-up-for-march-madness "Jordan Brand Gearing Up For March Madness"]. Nike. {{webarchive|url=https://web.archive.org/web/20140314140816/http://nikeinc.com/news/jordan-brand-gearing-up-for-march-madness|date=March 14, 2014}}. March 14, 2012. Retrieved September 6, 2022.</ref><ref>[https://apnews.com/article/womens-basketball-basketball-football-coronavirus-pandemic-mens-basketball-3bdad869726be8be3e525a922b6484b7 "UCLA will be outfitted by Nike, Jordan Brand starting in '21"]. Associated Press. December 8, 2020. Retrieved September 6, 2022.</ref>

Jordan also has been associated with the [[Looney Tunes]] cartoon characters. A Nike commercial shown during 1992's [[Super Bowl XXVI]] featured Jordan and [[Bugs Bunny]] playing basketball.<ref>Horovitz, Bruce (January 28, 1992). [https://www.latimes.com/archives/la-xpm-1992-01-28-fi-1078-story.html "'Hare Jordan' May Give Animation Ads a Lift"]. ''Los Angeles Times''. Retrieved December 7, 2019.</ref> The Super Bowl commercial inspired the 1996 [[Films with live action and animation|live action/animated]] film ''[[Space Jam]]'', which starred Jordan and Bugs in a fictional story set during the former's first retirement from basketball.<ref name="Porter">Porter, p. 96.</ref> They have subsequently appeared together in several commercials for MCI.<ref name="Porter" /> Jordan also made an appearance in the music video for [[Michael Jackson]]'s "[[Jam (Michael Jackson song)|Jam]]" (1992).<ref>[https://www.rollingstone.com/music/pictures/michael-jacksons-20-greatest-videos-the-stories-behind-the-vision-20140624/20-jam-1992-0541468 "Michael Jackson's 20 Greatest Videos: The Stories Behind the Vision"]. {{Webarchive|url=https://web.archive.org/web/20170911145616/http://www.rollingstone.com/music/pictures/michael-jacksons-20-greatest-videos-the-stories-behind-the-vision-20140624/20-jam-1992-0541468 |date=September 11, 2017 }}. ''Rolling Stone''. June 24, 2014. Retrieved October 22, 2022.</ref>

Since 2008, Jordan's yearly income from endorsements is estimated to be over $40 million.<ref>[https://www.forbes.com/lists/2008/53/celebrities08_Michael-Jordan_UGGU.html "#18 Michael Jordan"] ''Forbes''. June 2008. Retrieved February 16, 2009.</ref><ref name="ausport">Redenbach, Andrew (July 2008). [https://fulltext.ausport.gov.au/fulltext/1999/cjsm/v3n1/redenbach31.htm "A Multiple Product Endorser can be a Credible Source"]. ''Cyber-Journal of Sport Marketing''. {{webarchive|url=https://web.archive.org/web/20090220170255/http://fulltext.ausport.gov.au/fulltext/1999/cjsm/v3n1/redenbach31.htm|date=February 20, 2009}}. {{ISSN|1327-6816}}. Retrieved May 15, 2017.</ref> In addition, when his power at the ticket gates was at its highest point, the Bulls regularly sold out both their home and road games.<ref>Rovell, Darren (April 15, 2003). [https://www.espn.com/espn/print?id=1538744&type=story "Cashing in on the ultimate cash cow"]. ESPN. Retrieved January 16, 2007.</ref> Due to this, Jordan set records in player salary by signing annual contracts worth in excess of US$30&nbsp;million per season.<ref>{{cite magazine |url=https://books.google.com/books?id=3z8DAAAAMBAJ |title=Michael Jordan signs deal with Bulls worth more than $30 million |magazine=Jet |volume=82 |issue=17 |publisher=Johnson Publishing Company |date=September 15, 1997 |page=51 |issn=0021-5996 |access-date=April 7, 2022 |via=Google Books}}</ref> An academic study found that his first NBA comeback resulted in an increase in the market capitalization of his client firms of more than $1&nbsp;billion.<ref>Mathur, Ike; Mathur, Lynette Knowles; Rangan, Nanda (May–June 1997). [https://go.gale.com/ps/i.do?id=GALE%7CA19773985&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=00218499&p=AONE&sw=w&userGroupName=anon%7E66fb66c5 "The Wealth Effects Associated with a Celebrity Endorser: The Michael Jordan Phenomenon"]. ''Journal of Advertising Research''. World Advertising Research Center. '''37''' (3): 67–73. Retrieved April 7, 2022 – via Gale.</ref>

Most of Jordan's endorsement deals, including his first deal with Nike, were engineered by his agent, [[David Falk]].<ref name="executiveofyear">{{cite magazine |last=Powell |first=Shaun |date=March 29, 1999 |title=Executive privilege |magazine=The Sporting News |volume=223 |issue=13 |page=10 |issn=0038-805X}}</ref> Jordan has described Falk as "the best at what he does" and that "marketing-wise, he's great. He's the one who came up with the concept of 'Air Jordan'."<ref>Benes, Alejandro (May 2003). [http://www.cigaraficionado.com/Cigar/CA_Profiles/People_Profile/0,2540,115,00.html "Fame Jam"]. ''Cigar Aficionado''. {{webarchive|url=https://web.archive.org/web/20070607205332/http://www.cigaraficionado.com/Cigar/CA_Profiles/People_Profile/0,2540,115,00.html|date=June 7, 2007}}. Retrieved October 13, 2017.</ref>