Editing IMAX (section)

===DMR (Digital Media Remastering)===
{{see also|List of films released in IMAX}}
IMAX's proprietary DMR (Digital Media Remastering) process [[Video scaler|up-converts]] conventional films to IMAX format. This special [[digital intermediate]] technology let IMAX venues show films shot on 35mm for conventional theaters. In 2002, ''[[Star Wars: Episode II – Attack of the Clones]]'' and an IMAX-format re-release of the 1995 film ''[[Apollo 13 (film)|Apollo 13]]'', were the first official applications of the DMR process. Because of projection limitations at the time, the studios had to edit ''Apollo 13'' and ''Attack of the Clones'' to have a shorter playing time. As IMAX updated the system and expanded the size of the platters, the later DMR releases did not have this limitation; current platters provide a run time of up to 175 minutes. Reviewers have generally praised the results of the DMR blowup process, which are visually and audibly superior to the same films projected in 35mm.{{Citation needed|date=July 2010}} But some filmmakers, such as producer [[Frank Marshall (film producer)|Frank Marshall]], point out that DMR blowups are not comparable to films created directly in the 70&nbsp;mm 15 perf IMAX format, and that directors [[Ron Howard]] and [[George Lucas]] expected better.<ref>{{cite web|url=http://www.in70mm.com/news/2004/lfca/index.htm |title=Change Comes To LFCA. 2004 LFCA |publisher=In70mm.com |access-date=July 3, 2010}}</ref> They note that the decline of [[Cinerama]] coincided roughly with its replacement by a simpler, cheaper, technically inferior version, and view DMR with alarm. IMAX originally reserved the phrase "the IMAX experience" for true 70&nbsp;mm productions, but now allows its use on DMR productions as well.

After ''The Lion King'' in 2003, no Hollywood studio engaged in re-releasing and restoring classic films through the IMAX DMR process until 2012 although ongoing conversion of new releases continued and continued to grow in number. James Cameron's ''Titanic'' underwent both 3D conversion and DMR conversion to 3D in 2012 as did ''[[Men in Black 3]]''. In August 2012 IMAX and [[Paramount Pictures]] announced a one-week exclusive re-release of ''[[Raiders of the Lost Ark]]'' on September 7, 2012, to promote the release of the Blu-Ray collection. The film, before it underwent DMR, was already restored in a 4K digital intermediate with 7.1 surround sound from the original negative. The process for IMAX theaters, like with the complete restoration, was supervised by [[Steven Spielberg]] and sound designer [[Ben Burtt]]. "I didn't know if the 1981 print would stand up to a full IMAX transfer, so I came expecting a sort of grainy, muddy, and overly enlarged representation of the movie I had made years ago", Spielberg said. "I was blown away by the fact that it looked better than the movie I had made years ago."<ref>{{Cite web |date=2012-08-15 |title=Steven Spielberg says 'Raiders of the Lost Ark' looks better than ever in IMAX |url=https://www.yahoo.com/entertainment/blogs/movie-talk/steven-spielberg-says-raiders-lost-ark-looks-better-163808385.html |access-date=2024-03-29 |website=Yahoo Entertainment |language=en-US}}</ref>