Editing Cheers (section)

==Licensing==
The series lent itself naturally to the development of ''Cheers'' bar-related merchandise, culminating in the development of a chain of ''Cheers'' themed pubs. Paramount's licensing group, led by [[Tom McGrath (media executive)|Tom McGrath]], developed the ''Cheers'' pub concept initially in partnership with Host Marriott, which placed ''Cheers'' themed pubs in over 15 airports around the world.<ref name="BF">{{cite journal |url=https://www.thefreelibrary.com/-a017364989|title=Host Marriot now has eight airport "micro" pubs, more on the way|date=July 31, 1995|journal=Modern Brewery Age|publisher=Business Journals, Inc|issn=0026-7538|access-date=February 16, 2012|archive-url=https://web.archive.org/web/20200520120930/https://www.thefreelibrary.com/-a017364989|archive-date=May 20, 2020 |url-status=live}}</ref> The original ''Cheers'' bar is in Boston, historically known as the Bull and Finch; a Cheers restaurant in the Faneuil Hall marketplace; and Sam's Place, a spin-off sports bar concept also located in Faneuil Hall. In 1997, Europe's first officially licensed ''Cheers'' bar opened in London's Regent's Street W1. Like Cheers Faneuil Hall, Cheers London is a replica of the set. The gala opening was attended by James Burrows and cast members George Wendt and John Ratzenberger.<ref>''USA Today'' (September 23, 1997).</ref> The ''Cheers'' bar in London closed on December 31, 2008. The actual bar set had been on display at the Hollywood Entertainment Museum until the museum's closing in early 2006.<ref>Hollywood Entertainment Museum (2006). [http://www.seeing-stars.com/Museums/HollywoodEntertainment.shtml Hollywood Entertainment Museum] {{webarchive|url=https://web.archive.org/web/20060329042637/http://www.seeing-stars.com/Museums/HollywoodEntertainment.shtml |date=March 29, 2006 }}</ref>

The theme song to the show was eventually licensed to a Canadian restaurant, [[Kelseys Original Roadhouse|Kelsey's Neighbourhood Bar & Grill]].<ref>{{cite press release |url=http://www.newswire.ca/fr/story/310551/kelsey-s-launches-ad-campaign-with-cheers-tv-theme-song|archive-url=https://web.archive.org/web/20121014102951/http://www.newswire.ca/fr/story/310551/kelsey-s-launches-ad-campaign-with-cheers-tv-theme-song|url-status=dead|archive-date=October 14, 2012|title=Kelsey's Launches Ad Campaign with Cheers TV Theme Song |date=February 3, 2008|publisher=CNW|access-date=August 16, 2012}}</ref>

[[CBS]] currently holds the rights to the ''Cheers'' franchise as a result of the 2005 [[Viacom (1952–2006)|Viacom]] split which saw Paramount transfer its entire television studio to CBS (both CBS and Viacom would [[2019 merger of CBS and Viacom|reunite]] in 2019).