Editing Asda (section)

===George clothing===
{{main |George (fashion label)}}
Asda has its own range of clothing known as '''George''', which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s.<ref>{{cite web |url=http://www.brandrepublic.com/bulletins/design/article/554301/superbrand-case-studies-george/ |title=Superbrands case studies: George |work=Brand Republic |date=18 April 2006 |access-date=30 June 2008 |url-status=dead |archive-url=https://archive.today/20130118134305/http://www.brandrepublic.com/bulletins/design/article/554301/superbrand-case-studies-george/ |archive-date=18 January 2013 }}</ref> This is marketed as quality fashion clothing at affordable prices. Walmart also sells the George brand in Argentina, Canada, China, India, Japan, Mexico, and the US (and in South Korea until Walmart pulled out of that market). George clothing is also sold at four stand alone dedicated stores in Malta, the first of which opened in 2013. George is a participant in the Sustainable Clothing Action Plan (SCAP), the ambition of which is to improve the sustainability of clothing throughout its life cycle by helping to reduce the impacts of carbon, water and waste across the fashion sector.<ref>{{cite web|title=Doing the Right Thing Our Responsible Retail Programme Third edition, June 2014|url=https://direct.asda.com/on/demandware.static/-/Library-Sites-ASDAShared/default/v4fd87320d2e43007be720db54c2a76656657b46d/sourcebygeorge/pdf/George_DTRT_Report_2014.pdf|url-status=live|archive-url=https://web.archive.org/web/20201203170149/https://direct.asda.com/on/demandware.static/-/Library-Sites-ASDAShared/default/v4fd87320d2e43007be720db54c2a76656657b46d/sourcebygeorge/pdf/George_DTRT_Report_2014.pdf |archive-date=3 December 2020 |access-date=21 January 2021|website=Asda}}</ref> The label is named after [[George Davies (retailer)|George Davies]], founder of [[Next (clothing)|Next]], who was its original chief designer. Davies himself parted company with Asda in 2000 and is no longer associated with the brand.<ref>{{cite news|url=https://www.telegraph.co.uk/finance/4471919/Founder-George-Davies-walks-away-from-Asda.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/finance/4471919/Founder-George-Davies-walks-away-from-Asda.html |archive-date=12 January 2022 |url-access=subscription |url-status=live |title=Founder George Davies walks away from Asda |work=The Daily Telegraph |date=10 November 2000 |access-date=3 September 2013 |location=London}}{{cbignore}}</ref>

In 2005, Asda stated that the George range was a £1.75&nbsp;billion business, including sales from Walmart stores in the United States and Germany. [[Mintel]] estimate that George is the fourth-largest retailer of clothing in the United Kingdom, after [[Marks & Spencer]], the [[Arcadia Group]] and Next.<ref>[[Mintel]] Clothing Retailing – UK, July 2005</ref>

Asda was the first supermarket to stock [[wedding dress]]es. Part of the George line, they cost £60 while adult bridesmaid dresses ranged between £30 and £35, at launch.<ref>[https://www.telegraph.co.uk/news/main.jhtml?xml=/news/2006/01/23/uasda.xml&sSheet=/portal/2006/01/23/ixportaltop.html Supermarket unveils £60 wedding dress] {{webarchive|url=https://web.archive.org/web/20071224021026/http://www.telegraph.co.uk/news/main.jhtml?xml=%2Fnews%2F2006%2F01%2F23%2Fuasda.xml&sSheet=%2Fportal%2F2006%2F01%2F23%2Fixportaltop.html |date=24 December 2007 }} ''The Daily Telegraph'' (London). Retrieved 6 October 2006.</ref>