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=== Tourism === Yekaterinburg is a major centre for the Russian tourist industry. In 2015, the city was one of the top five most visited Russian cities (others being Moscow, St. Petersburg, [[Novosibirsk]], and [[Vladivostok]]) according to the Global Destinations Cities Index, which represents the payment system [[Mastercard]].<ref>{{Cite journal|last=Вячеславовна|first=Логунцова Ирина|date=2015|title=Специфика и перспективы Российской индустрии туризма на современном этапе|url=https://cyberleninka.ru/article/n/spetsifika-i-perspektivy-rossiyskoy-industrii-turizma-na-sovremennom-etape|journal=Государственное управление. Электронный вестник|issue=52|pages=259–278}}</ref> In recent years, a lot of work has been done to create a positive image of Yekaterinburg as a centre for international tourism, including holding of summits for the [[Shanghai Cooperation Organisation]] (SCO) in 2008 and 2009 and the international exhibition [[Innoprom]] in 2009 and 2010.<ref>{{Cite journal|last1=Геннадьевич|first1=Шеломенцев Андрей|last2=Сергеевна|first2=Головина Анна|date=2011|title=Индустрия туризма региона в контексте принципов саморегулирования региональных социально-экономических систем|url=https://cyberleninka.ru/article/n/industriya-turizma-regiona-v-kontekste-printsipov-samoregulirovaniya-regionalnyh-sotsialno-ekonomicheskih-sistem|journal=Экономика региона|issue=1|pages=166–170|issn=2072-6414}}</ref> In 2014, Yekaterinburg ranked third among Russian cities in popularity among foreign tourists after Moscow and St. Petersburg.<ref>{{Cite news|script-title=ru:Екатеринбург поднялся на третье место в топе российских городов по популярности среди иностранных туристов|language=ru|work=URBC.RU – новости экономики|url=http://urbc.ru/1068032620-ekaterinburg-podnyalsya-na-trete-mesto-v-tope-rossiyskih-gorodov-po-populyarnosti-sredi-inostrannyh-turistov.html|access-date=20 May 2018}}</ref> In 2015, the total flow of inbound tourism grew by 10% compared to the previous year and amounted to 2.1 million people.<ref>{{Cite news|title=Число посетивших Екатеринбург туристов выросло в 2015 году на 10%|url=http://tourism.interfax.ru/ru/news/articles/30976/|access-date=20 May 2018}}</ref> In recent years, there has been a tendency to reduce the role of business tourism in the overall flow: if in 2013 about 80% of trips were business, in 2015 their number was already 67%. Most tourists go to "bow to the memory of the last [czar] and his family." In addition, new tourist ideas are developing such as the Bazhov theme, the geological and mineralogical theme, industrial tourism, and the event calendar.<ref>{{cite web|title=Туристический мастер-класс|url=http://expert.ru/2016/07/1/sverdlovskaya-oblast-turizm/|access-date=20 May 2018|website=expert.ru|archive-date=13 September 2016|archive-url=https://web.archive.org/web/20160913165246/http://expert.ru/2016/07/1/sverdlovskaya-oblast-turizm/|url-status=dead}}</ref>
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