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==Names== {{Main|Pub names}} Pub names are used to identify and differentiate each pub. Modern names are sometimes a marketing ploy or attempt to create "brand awareness", frequently using a comic theme thought to be memorable, ''Slug and Lettuce'' for a [[pub chain]] being an example. Interesting origins are not confined to old or traditional names, however. Names and their origins can be broken up into a relatively small number of categories.<ref>{{Cite web|url=https://www.thehistorypress.co.uk/articles/a-history-of-british-pub-names/|title=The History Press {{!}} A history of British pub names|website=www.thehistorypress.co.uk|access-date=27 August 2019}}</ref> As many pubs are centuries old, many of their early customers were unable to read, and pictorial signs could be readily recognised when lettering and words could not be read.<ref>{{cite web |url=http://www.historic-uk.com/CultureUK/PubSigns.htm |title=Culture UK β Pub and Inn Signs |publisher=Historic-uk.com |access-date=4 November 2012 |url-status=live |archive-url=https://web.archive.org/web/20120208144653/http://www.historic-uk.com/CultureUK/PubSigns.htm |archive-date=8 February 2012}}</ref> Pubs often have traditional names. A common name is the "Marquis of Granby". These pubs were named after [[John Manners, Marquess of Granby]], who was the son of [[John Manners, 3rd Duke of Rutland]] and a general in the 18th-century [[British Army]]. He showed a great concern for the welfare of his men, and on their retirement, provided funds for many of them to establish taverns, which were subsequently named after him.<ref>{{Cite news|url=https://www.telegraph.co.uk/only-in-britain/stories-behind-famous-british-pub-names/|title=The Inn Crowd|date=30 September 2016|work=The Telegraph|access-date=27 August 2019|issn=0307-1235}}</ref> All pubs granted their licence in 1780 were called the Royal George,<ref>{{Cite web|url=https://whatpub.com/pubs/NTH/492/royal-george-cottingham|title=Royal George, Cottingham|website=whatpub.com|access-date=27 August 2019}}</ref> after [[King George III]], and the twentieth anniversary of his coronation. Some names for pubs that seem absurd or whimsical have come from corruptions of old slogans or phrases, such as the Bag o'Nails (Bacchanals), the Goat and Compasses (God Encompasseth Us),<ref>Brewer, E. Cobham (1989), ''Brewer's Dictionary of Phrase and Fable''; 14th edn, by Ivor H. Evans. London: Cassell; p. 482, where it is thought unlikely, and two other suggestions are given.</ref> the Cat and the Fiddle (''Chaton FidΓ¨le'': Faithful Kitten) and the Bull and Bush, which purportedly celebrates the victory of [[Henry VIII]] at "Boulogne Bouche" or [[Boulogne-sur-Mer]] Harbour.<ref>{{cite web | url = http://www.bartleby.com/81/13751.html | author = Brewer, E. Cobham | title = Dictionary of Phrase and Fable | year = 1898 | access-date = 17 October 2008 | url-status = live | archive-url = https://web.archive.org/web/20080615015715/http://www.bartleby.com/81/13751.html | archive-date = 15 June 2008}}</ref><ref> {{cite book |url=https://books.google.com/books?id=k-4SrdUPNFoC&q=pub+names&pg=PA7 |title=Dictionary of Pub Names β Google Books |access-date=31 August 2009 |isbn=978-1-84022-266-1 |date=10 September 2006 |publisher=Wordsworth Editions }} </ref>
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