Editing Michael Jordan (section)

== Media figure and business interests ==

=== Endorsements ===
[[File:Flickr - The U.S. Army - www.Army.mil (273).jpg|thumb|upright|Jordan (right) in 2008]]
Jordan is one of the most marketed sports figures in history. He has been a major spokesman for such brands as [[Nike, Inc.|Nike]], [[Coca-Cola]], [[Chevrolet]], [[Gatorade]], [[McDonald's]], [[Ball Park Franks]], [[Rayovac]], [[Wheaties]], [[Hanes]], and [[MCI Communications|MCI]].<ref name="rov">Rovell, Darren (February 17, 2003). [https://www.espn.com/sportsbusiness/s/2003/0216/1509936.html "Jordan's 10 greatest commercials ever"]. ESPN. Retrieved January 16, 2007.</ref> In the early stages of his career, he appeared in [[Stop it. Get some help.|an anti-drug PSA]] sponsored by McDonald's.<ref name="Andrews2002">{{Cite book |last1=Andrews |first1=David L. |url=https://books.google.com/books?id=GT9_tplzl7gC |title=Sport Stars: The Cultural Politics of Sporting Celebrity |last2=Jackson |first2=Steven J. |year=2002 |publisher=Routledge |isbn=978-1-134-59854-0 |pages=26–27 |language=en}}</ref> Jordan has had a long relationship with Gatorade, appearing in over 20 commercials for the company since 1991, including the "[[Be Like Mike]]" commercials in which a song was sung by children wishing to be like Jordan.<ref name="rov" /><ref>Vancil, Mark (December 1991). [http://www.nba.com/jordan/hoop_phenomenon.html "Michael Jordan: Phenomenon"]. ''Hoops Magazine''. {{webarchive|url=https://web.archive.org/web/20100411031336/http://www.nba.com/jordan/hoop_phenomenon.html|date=April 11, 2010}}. Retrieved August 2, 2019.</ref>

Nike created a signature shoe for Jordan, called the [[Air Jordan]], in 1984.<ref>Thompson, Phil (August 31, 2016). [http://www.chicagotribune.com/sports/chicagoinc/ct-air-jordan-ban-chicago-inc-spt-0831-20160831-story.html "'Banned' Air Jordans have slightly different history than Nike's narrative"]. ''Chicago Tribune''. Retrieved September 7, 2018.</ref> One of his more popular commercials for the shoe involved [[Spike Lee]] playing the part of [[Mars Blackmon]]. In the commercials, Lee, as Blackmon, attempted to find the source of Jordan's abilities and became convinced that "it's gotta be the shoes".<ref name="rov" /> The hype and demand for the shoes even brought on a spate of "shoe-jackings", in which people were robbed of their sneakers at gunpoint. Subsequently, Nike spun off the Jordan line into its own division named the "Jordan Brand". The company features a list of athletes and celebrities as endorsers.<ref>[https://www.forbes.com/lists/2006/53/UGGU.html "Michael Jordan"]. ''Forbes''. July 2006. Retrieved February 23, 2007.</ref><ref>[http://www.nike.com/us/en_us/c/jordan "Team Jordan"]. Nike. Retrieved May 14, 2017.</ref> The brand has also sponsored college sports programs such as those of [[North Carolina Tar Heels|North Carolina]], [[UCLA Bruins|UCLA]], [[California Golden Bears|California]], [[Oklahoma Sooners|Oklahoma]], [[Florida Gators|Florida]], [[Georgetown Hoyas|Georgetown]], and [[Marquette Golden Eagles|Marquette]].<ref>[http://nikeinc.com/news/jordan-brand-gearing-up-for-march-madness "Jordan Brand Gearing Up For March Madness"]. Nike. {{webarchive|url=https://web.archive.org/web/20140314140816/http://nikeinc.com/news/jordan-brand-gearing-up-for-march-madness|date=March 14, 2014}}. March 14, 2012. Retrieved September 6, 2022.</ref><ref>[https://apnews.com/article/womens-basketball-basketball-football-coronavirus-pandemic-mens-basketball-3bdad869726be8be3e525a922b6484b7 "UCLA will be outfitted by Nike, Jordan Brand starting in '21"]. Associated Press. December 8, 2020. Retrieved September 6, 2022.</ref>

Jordan also has been associated with the [[Looney Tunes]] cartoon characters. A Nike commercial shown during 1992's [[Super Bowl XXVI]] featured Jordan and [[Bugs Bunny]] playing basketball.<ref>Horovitz, Bruce (January 28, 1992). [https://www.latimes.com/archives/la-xpm-1992-01-28-fi-1078-story.html "'Hare Jordan' May Give Animation Ads a Lift"]. ''Los Angeles Times''. Retrieved December 7, 2019.</ref> The Super Bowl commercial inspired the 1996 [[Films with live action and animation|live action/animated]] film ''[[Space Jam]]'', which starred Jordan and Bugs in a fictional story set during the former's first retirement from basketball.<ref name="Porter">Porter, p. 96.</ref> They have subsequently appeared together in several commercials for MCI.<ref name="Porter" /> Jordan also made an appearance in the music video for [[Michael Jackson]]'s "[[Jam (Michael Jackson song)|Jam]]" (1992).<ref>[https://www.rollingstone.com/music/pictures/michael-jacksons-20-greatest-videos-the-stories-behind-the-vision-20140624/20-jam-1992-0541468 "Michael Jackson's 20 Greatest Videos: The Stories Behind the Vision"]. {{Webarchive|url=https://web.archive.org/web/20170911145616/http://www.rollingstone.com/music/pictures/michael-jacksons-20-greatest-videos-the-stories-behind-the-vision-20140624/20-jam-1992-0541468 |date=September 11, 2017 }}. ''Rolling Stone''. June 24, 2014. Retrieved October 22, 2022.</ref>

Since 2008, Jordan's yearly income from endorsements is estimated to be over $40 million.<ref>[https://www.forbes.com/lists/2008/53/celebrities08_Michael-Jordan_UGGU.html "#18 Michael Jordan"] ''Forbes''. June 2008. Retrieved February 16, 2009.</ref><ref name="ausport">Redenbach, Andrew (July 2008). [https://fulltext.ausport.gov.au/fulltext/1999/cjsm/v3n1/redenbach31.htm "A Multiple Product Endorser can be a Credible Source"]. ''Cyber-Journal of Sport Marketing''. {{webarchive|url=https://web.archive.org/web/20090220170255/http://fulltext.ausport.gov.au/fulltext/1999/cjsm/v3n1/redenbach31.htm|date=February 20, 2009}}. {{ISSN|1327-6816}}. Retrieved May 15, 2017.</ref> In addition, when his power at the ticket gates was at its highest point, the Bulls regularly sold out both their home and road games.<ref>Rovell, Darren (April 15, 2003). [https://www.espn.com/espn/print?id=1538744&type=story "Cashing in on the ultimate cash cow"]. ESPN. Retrieved January 16, 2007.</ref> Due to this, Jordan set records in player salary by signing annual contracts worth in excess of US$30&nbsp;million per season.<ref>{{cite magazine |url=https://books.google.com/books?id=3z8DAAAAMBAJ |title=Michael Jordan signs deal with Bulls worth more than $30 million |magazine=Jet |volume=82 |issue=17 |publisher=Johnson Publishing Company |date=September 15, 1997 |page=51 |issn=0021-5996 |access-date=April 7, 2022 |via=Google Books}}</ref> An academic study found that his first NBA comeback resulted in an increase in the market capitalization of his client firms of more than $1&nbsp;billion.<ref>Mathur, Ike; Mathur, Lynette Knowles; Rangan, Nanda (May–June 1997). [https://go.gale.com/ps/i.do?id=GALE%7CA19773985&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=00218499&p=AONE&sw=w&userGroupName=anon%7E66fb66c5 "The Wealth Effects Associated with a Celebrity Endorser: The Michael Jordan Phenomenon"]. ''Journal of Advertising Research''. World Advertising Research Center. '''37''' (3): 67–73. Retrieved April 7, 2022 – via Gale.</ref>

Most of Jordan's endorsement deals, including his first deal with Nike, were engineered by his agent, [[David Falk]].<ref name="executiveofyear">{{cite magazine |last=Powell |first=Shaun |date=March 29, 1999 |title=Executive privilege |magazine=The Sporting News |volume=223 |issue=13 |page=10 |issn=0038-805X}}</ref> Jordan has described Falk as "the best at what he does" and that "marketing-wise, he's great. He's the one who came up with the concept of 'Air Jordan'."<ref>Benes, Alejandro (May 2003). [http://www.cigaraficionado.com/Cigar/CA_Profiles/People_Profile/0,2540,115,00.html "Fame Jam"]. ''Cigar Aficionado''. {{webarchive|url=https://web.archive.org/web/20070607205332/http://www.cigaraficionado.com/Cigar/CA_Profiles/People_Profile/0,2540,115,00.html|date=June 7, 2007}}. Retrieved October 13, 2017.</ref>

=== Business ventures ===
In June 2010, Jordan was ranked by ''[[Forbes]]'' as the 20th-most-powerful celebrity in the world, with $55&nbsp;million earned between June 2009 and June 2010. According to ''Forbes'', Jordan Brand generates $1&nbsp;billion in sales for Nike.<ref>[https://www.forbes.com/lists/2010/53/celeb-100-10_Michael-Jordan_UGGU.html "#20 Michael Jordan"]. ''Forbes''. June 2010. Retrieved September 8, 2010.</ref> In June 2014, Jordan was named the first NBA player to become a billionaire, after he increased his stake in the Charlotte Hornets from 80% to 89.5%.<ref>Davis, Adam (June 20, 2014). [http://www.foxbusiness.com/industries/2014/06/20/michael-jordan-becomes-first-billionaire-nba-player/ "Michael Jordan Becomes First Billionaire NBA Player"]. Fox Business Network. {{webarchive|url=https://web.archive.org/web/20140627054721/http://www.foxbusiness.com/industries/2014/06/20/michael-jordan-becomes-first-billionaire-nba-player/|date=June 27, 2014}}. Retrieved March 11, 2018.</ref><ref>Ozanian, Mike (June 12, 2014). [https://www.forbes.com/sites/mikeozanian/2014/06/12/michael-jordan-is-a-billionaire-after-increasing-stake-in-hornets/ "Michael Jordan Is A Billionaire After Increasing Stake In Hornets"]. ''Forbes''. Retrieved June 25, 2014.</ref> On January 20, 2015, Jordan was honored with the ''Charlotte Business Journal'''s Business Person of the Year for 2014.<ref>Spanberg, Eric (January 20, 2015). [http://www.bizjournals.com/charlotte/news/2015/01/20/michael-jordan-in-tears-as-he-accepts-business.html "Michael Jordan in tears as he accepts Business Person of the Year honors"]. ''Charlotte Business Journal''. Retrieved January 21. 2015.</ref> In 2017, he became a part owner of the [[Miami Marlins]] of [[Major League Baseball]].<ref>Jackson, Barry (August 11, 2017). [http://www.miamiherald.com/sports/mlb/miami-marlins/article166767852.html "Loria agrees to sell Miami Marlins to Sherman and Jeter, source says"]. ''Miami Herald''. Retrieved October 3, 2017.</ref>

''Forbes'' designated Jordan as the athlete with the highest career earnings in 2017.<ref>[http://www.nba.com/article/2017/12/15/michael-jordan-named-worlds-highest-paid-athlete-all-time-forbes-magazine/ "Michael Jordan named world's highest-paid athlete ever"]. NBA. December 15, 2017. Retrieved December 29, 2017.</ref> From his Jordan Brand income and endorsements, Jordan's 2015 income was an estimated $110&nbsp;million, the most of any retired athlete.<ref>Neuharth-Keusch, AJ (March 31, 2016). [https://www.usatoday.com/story/sports/nba/2016/03/30/michael-jordan-shaquille-oneal-junior-bridgeman-magic-johnson-forbes-list/82441108/ "Michael Jordan tops Forbes' list of highest-paid retired athletes"]. ''USA Today''. Retrieved December 29, 2017.</ref> {{As of|2025}}, his net worth is estimated at $3.5&nbsp;billion by ''Forbes'',<ref name="ForbesNetWorth">{{cite magazine |url=https://www.forbes.com/profile/michael-jordan/ |title=Michael Jordan |magazine=Forbes |access-date=January 25, 2025}}</ref> making him the [[Black billionaires|fourth-richest African-American]], behind [[David Steward]], [[Robert F. Smith (investor)|Robert F. Smith]], and [[Alex Karp]],<ref>{{cite magazine |last=Young |first=Jabari |title=This Tech Entrepreneur is the Richest Black Person in America |magazine=Forbes |date=November 3, 2024 |url=https://www.forbes.com/sites/jabariyoung/2024/10/02/this-tech-entrepreneur-is-the-richest-black-person-in-america/ |access-date=December 1, 2024}}</ref> and one of the [[List of celebrities by net worth|richest celebrities]].<ref>{{cite magazine|last=Martin|first=Devin Sean|title=The World's Celebrity Billionaires 2024|magazine=Forbes|date=April 3, 2024|url=https://www.forbes.com/sites/devinseanmartin/2024/04/02/the-worlds-celebrity-billionaires-2024-taylor-swift-kim-kardashian-oprah/|access-date=January 11, 2025}}</ref>

Jordan co-owns an automotive group which bears his name. The company has a [[Nissan]] dealership in [[Durham, North Carolina]], acquired in 1990,<ref>Mullaney, Timothy J. (December 13, 1995). [https://www.baltimoresun.com/1995/12/13/jordan-partners-hope-car-dealership-scores-big-hoops-star-owns-glen-burnie-outlet/ "Jordan, partners hope car dealership scores big: Hoops star owns Glen Burnie outlet"]. {{Webarchive|url=https://web.archive.org/web/20180612141319/http://articles.baltimoresun.com/1995-12-13/business/1995347010_1_glen-burnie-dealership-nissan-of-glen |date=June 12, 2018 }}. ''The Baltimore Sun''. Retrieved October 8, 2022.</ref> and formerly had a [[Lincoln Motor Company|Lincoln]]–[[Mercury (automobile)|Mercury]] dealership from 1995 until its closure in June 2009.<ref name="dealership">Burkitt, Janet (February 27, 1997). [https://www.washingtonpost.com/archive/local/1997/02/27/michael-jordan-teams-with-car-dealership/b6c2d1a7-f694-44bd-a4c8-23686276e1d9/ "Michael Jordan Teams With Car Dealership"]. ''The Washington Post''. Retrieved June 24, 2018.</ref><ref>[https://www.wral.com/business/briefs/story/5376388 "Michael Jordan dealership in Durham to close"]. WRAL-TV. June 17, 2009. Retrieved July 19, 2019.</ref> The company also owned a Nissan franchise in [[Glen Burnie, Maryland]].<ref name="dealership" /> The restaurant industry is another business interest of Jordan's. Restaurants he has owned include a [[Michael Jordan's Steakhouse|steakhouse]] in New York City's [[Grand Central Terminal]], among others;<ref>Potempa, Philip (December 28, 2011). [https://www.nwitimes.com/lifestyles/food-and-cooking/scoring-major-points-michael-jordan-s-steak-house-new-location/article_a7f71d5e-afc2-505d-af46-8353ba2ae9e1.html "Scoring major points: Michael Jordan's Steak House new location a delicious win"]. ''The Times of Northwest Indiana''. Retrieved June 24, 2018.</ref> that restaurant closed in 2018.<ref>{{cite news |last=Fabricant |first=Florence |date=December 31, 2018 |url=https://www.nytimes.com/2018/12/31/dining/nyc-restaurant-news.html |title=Seafood With Korean Touches Comes to Park Slope, Brooklyn |newspaper=The New York Times |access-date=July 23, 2021}}</ref> Jordan is the majority investor in a golf course, Grove XXIII in [[Hobe Sound, Florida]].<ref>Porter, Kyle (February 6, 2018). [https://www.cbssports.com/golf/news/michael-jordan-is-building-a-golf-course-in-florida-set-to-open-in-2019/ "Michael Jordan is building a golf course in Florida set to open in 2019"]. CBS Sports. Retrieved October 18, 2019.</ref>

In September 2020, Jordan became an investor and advisor for [[DraftKings]].<ref>Goldstein, Steve (September 2, 2020). [https://www.marketwatch.com/story/draftkings-shares-jump-after-adding-michael-jordan-as-investor-and-adviser-11599049880 "DraftKings jumps after addition of NBA legend Michael Jordan as investor and adviser"]. MarketWatch. Retrieved September 24, 2020.</ref>

In May 2025, Jordan was announced as a special contributor for the [[NBA on NBC]] commentary team. <ref>{{Cite news |last=Deitsch |first=Richard |date=May 12, 2025 |title=Michael Jordan named 'special contributor' for NBC as network continues to lean into 90s nostalgia for NBA return |url=https://www.nytimes.com/athletic/6350144/2025/05/12/michael-jordan-nba-nbc-coverage-media/ |url-status=live |archive-url=https://web.archive.org/web/20250512230810/https://www.nytimes.com/athletic/6350144/2025/05/12/michael-jordan-nba-nbc-coverage-media/ |archive-date=May 12, 2025 |access-date=May 12, 2025 |work=[[The New York Times]]}}</ref>

=== Philanthropy ===
From 2001 to 2014, Jordan hosted an annual golf tournament, the Michael Jordan Celebrity Invitational, that raised money for various charities.<ref name="philanthropic">[https://www.nba.com/article/2019/02/15/jordan-week-michael-jordan-philanthropy "Michael Jordan's philanthropic activities"]. NBA. February 15, 2019. Retrieved October 15, 2019.</ref> In 2006, Jordan and his wife Juanita pledged $5&nbsp;million to Chicago's [[Hales Franciscan High School]].<ref>Meyer, Gregory (March 13, 2006). [http://www.chicagobusiness.com/cgi-bin/news.pl?id=19825 "Jordans to pledge $5M to Hales Franciscan H.S."] ''Crain's Chicago Business''. Retrieved July 28, 2008.</ref> The [[Jordan Brand]] has made donations to [[Habitat for Humanity]] and a [[Louisiana]] branch of the [[Boys & Girls Clubs of America]].<ref>[https://www.reuters.com/article/pressRelease/idUS16324%2B15-Feb-2008%2BBW20080215 "Jordan Brand Donates $500,000 to Boys and Girls Club in Louisiana"]. Reuters. February 14, 2008. {{webarchive|url=https://web.archive.org/web/20090104003143/http://www.reuters.com/article/pressRelease/idUS16324%2B15-Feb-2008%2BBW20080215|date=January 4, 2009}}. Retrieved May 9, 2017.</ref>

The [[Make-A-Wish Foundation]] named Jordan its Chief Wish Ambassador in 2008.<ref name="philanthropic" /> In 2013, he granted his 200th wish for the organization.<ref>[https://wish.org/wishes/wish-stories/i-wish-to-meet/michael-jordan-grants-200th-wish "Celebrating 200 Wishes With Michael Jordan"]. Make-A-Wish Foundation. {{webarchive|url=https://web.archive.org/web/20140626141950/https://wish.org/wishes/wish-stories/i-wish-to-meet/michael-jordan-grants-200th-wish|date=June 26, 2014}}. June 2014. Retrieved October 3, 2019.</ref> As of 2019, Jordan has raised more than $5&nbsp;million for the Make-A-Wish Foundation.<ref name="philanthropic" /> In 2023, he donated $10 million to the organization for his 60th birthday.<ref>{{cite web |last1=Morik |first1=Ryan |title=Michael Jordan donates $10&nbsp;million to Make-A-Wish Foundation, the charity's largest donation ever |website=[[Fox News]] |date=February 15, 2023 |url=https://www.foxnews.com/sports/michael-jordan-donates-10-million-make-a-wish-foundation-charitys-largest-ever.amp |access-date=February 16, 2023}}</ref>

In 2015, Jordan donated a settlement of undisclosed size from a lawsuit against supermarkets that had used his name without permission to 23 different Chicago charities.<ref>Janssen, Kim (December 15, 2015). [https://www.chicagotribune.com/business/ct-michael-jordan-charity-1216-biz-20151215-story.html "Michael Jordan hands court settlement to 23 Chicago nonprofits"]. ''Chicago Tribune''. Retrieved October 3, 2019.</ref> In 2017, Jordan funded two [[Novant Health]] Michael Jordan Family Clinics in [[Charlotte, North Carolina]], by giving $7&nbsp;million, the biggest donation he had made at the time.<ref>Maloney, Jack (October 9, 2017). [https://www.cbssports.com/nba/news/michael-jordan-makes-largest-philanthropic-donation-ever-to-fund-clinics-in-charlotte/ "Michael Jordan makes largest philanthropic donation ever to fund clinics in Charlotte"]. CBS Sports. Retrieved March 16, 2025.</ref> The following year, after [[Hurricane Florence]] damaged parts of North Carolina, including his former hometown of Wilmington, Jordan donated $2&nbsp;million to relief efforts.<ref>Schad, Tom (September 18, 2018). [https://www.usatoday.com/story/sports/nba/hornets/2018/09/18/hurricane-florence-michael-jordan-donation-recovery/1346865002/ "Michael Jordan donating $2 million to Hurricane Florence relief and recovery efforts"]. ''USA Today''. Retrieved October 15, 2019.</ref> He gave $1&nbsp;million to aid the Bahamas' recovery following [[Hurricane Dorian]] in 2019.<ref>O'Kane, Caitlin (September 10, 2019). [https://www.cbsnews.com/news/michael-jordan-donates-1-million-to-hurricane-dorian-relief-in-the-bahamas-after-storm/ "Michael Jordan donates $1 million to hurricane relief in the Bahamas"]. CBS News. Retrieved October 3, 2019.</ref>

Amidst the public uproar about the police shootings of two African-American men, [[Alton Sterling]] and [[Philando Castile]], and two deadly attacks against police officers in [[2016 shooting of Dallas police officers|Dallas]] and [[2016 shooting of Baton Rouge police officers|Baton Rouge]], Jordan made $1 million donations to two organizations, the [[NAACP Legal Defense and Educational Fund|NAACP Legal Defense Fund]] and the [[Civil-police relations|Institute for Community-Police Relations]]. Jordan says the goal is to "build trust and respect between communities and law enforcement." He also said "I can no longer stay silent. We need to find solutions that ensure people of color receive fair and equal treatment AND that police officers – who put their lives on the line every day to protect us all – are respected and supported."<ref name="z525">{{cite web |last=Rott |first=Nathan |title=Michael Jordan Speaks Up For Black Lives And Police Officers |website=NPR |date=July 25, 2016 |url=https://www.npr.org/sections/thetwo-way/2016/07/25/487400459/michael-jordan-speaks-up-for-black-lives-and-police-officers |access-date=December 19, 2024}}</ref>

On June 5, 2020, in the wake of [[George Floyd protests|the protests]] following the [[murder of George Floyd]], Jordan and his brand announced in a joint statement that they would be donating $100&nbsp;million over the next 10 years to organizations dedicated to "ensuring racial equality, social justice and greater access to education".<ref>{{cite magazine |agency=Associated Press |url=https://time.com/5849402/michael-jordan-100-million-racial-equality/ |title=Michael Jordan Giving $100 Million to Organizations for Racial Equality and Justice |magazine=[[Time (magazine)|Time]] |archive-url=https://web.archive.org/web/20200606132232/https://time.com/5849402/michael-jordan-100-million-racial-equality/ |date=June 5, 2020 |access-date=July 21, 2021 |archive-date=June 6, 2020 |url-status=dead}}</ref> In February 2021, Jordan funded two Novant Health Michael Jordan Family Clinics in [[New Hanover County, North Carolina]], by giving $10&nbsp;million.<ref>{{cite web |first=Rob |last=Schaefer |url=https://www.nbcchicago.com/news/sports/nbcsports/michael-jordan-donates-10-million-to-open-medical-clinics-in-home-county/2438352/?amp |title=Michael Jordan Donates $10 Million to Open Medical Clinics in Home County |publisher=NBC Chicago |date=February 15, 2021 |access-date=October 11, 2021}}</ref><ref>{{cite web |first=Christopher |last=Brito |url=https://www.cbsnews.com/news/michael-jordan-10-million-donation-medical-clinics-north-carolina/ |title=Michael Jordan donates $10 million for 2 new medical clinics in his North Carolina hometown |publisher=CBS News |date=February 15, 2021 |access-date=October 11, 2021}}</ref> In 2024, he funded the opening of another Novant Health Clinic, this time in Wilmington.<ref>{{Cite web |last=Diaz |first=Naomi |date=May 8, 2024 |title=Novant Health, Michael Jordan team up to expand care access |work=Becker's Hospital Review |url=https://www.beckershospitalreview.com/digital-marketing/novant-health-michael-jordan-team-up-to-expand-care-access.html |access-date=May 11, 2024 |language=en-us}}</ref>

=== Film and television ===
Jordan played himself in the 1996 comedy film ''[[Space Jam]]''. The film received mixed reviews,<ref>Braxton, Greg (May 10, 2020). [https://www.latimes.com/entertainment-arts/tv/story/2020-05-10/michael-jordan-space-jam-the-last-dance "'Drove Michael crazy': Space Jam director on ups and downs of Jordan's star turn"]. ''Los Angeles Times''. Retrieved June 4, 2020.</ref> but it was a box office success, making $230&nbsp;million worldwide, and earned more than $1&nbsp;billion through merchandise sales.<ref>Izadi, Elahe (November 15, 2016). [https://www.washingtonpost.com/news/arts-and-entertainment/wp/2016/11/15/20-years-later-space-jam-is-the-movie-we-never-knew-we-needed/ "Twenty years later, 'Space Jam' is the movie we never knew we needed'"]. ''The Washington Post''. Retrieved June 4, 2020.</ref>

In 2000, Jordan was the subject of an [[IMAX]] documentary about his career with the Chicago Bulls, especially the [[1998 NBA playoffs]], titled ''[[Michael Jordan to the Max]]''.<ref>Johnson, K. C. (April 30, 2020). [https://www.nbcsports.com/chicago/bulls/how-michael-jordan-max-contributed-delaying-last-dance "How 'Michael Jordan to the Max' contributed to delaying 'The Last Dance'"]. NBC Sports Chicago. Retrieved June 4, 2020.</ref> Two decades later, the same period of Jordan's life was covered in much greater and more personal detail by the [[Emmy Award]]-winning ''[[The Last Dance (miniseries)|The Last Dance]]'', a 10-part TV documentary which debuted on [[ESPN]] in April and May 2020. ''The Last Dance'' relied heavily on about 500 hours of candid film of Jordan's and his teammates' off-court activities which an [[NBA Entertainment]] crew had shot over the course of the [[1997–98 NBA season]] for use in a documentary. The project was delayed for many years because Jordan had not yet given his permission for the footage to be used.<ref>{{cite web |last=Shelburne |first=Ramona |url=https://www.espn.com/nba/story/_/id/29044827/an-all-access-michael-jordan-documentary-how-last-dance-was-made-possible |title=An all-access Michael Jordan documentary? How 'The Last Dance' was made possible |publisher=ESPN |date=April 18, 2020 |access-date=May 23, 2020}}</ref><ref>{{cite news |last=Price |first=Satchel |date=September 20, 2020 |url=https://chicago.suntimes.com/movies-and-tv/2020/9/20/21447763/the-last-dance-emmy-michael-jordan-espn |title=Another trophy for MJ: 'The Last Dance' wins Emmy for outstanding documentary |newspaper=Chicago Sun-Times |access-date=November 23, 2020}}</ref> Jordan was interviewed at three homes associated with the production and did not want cameras in his home or on his plane, as according to director [[Jason Hehir]] "there are certain aspects of his life that he wants to keep private".<ref>{{cite web |last=Guerrasio |first=Jason |date=May 7, 2020 |url=https://www.insider.com/where-michael-jordan-was-interviewed-for-the-last-dance-house-2020-5 |title=Michael Jordan refused to be filmed in his own home for 'The Last Dance' – here's where the basketball legend's interviews took place |website=Business Insider |access-date=September 29, 2020}}</ref>

Jordan granted rapper [[Travis Scott]] permission to film a music video for his single "[[Franchise (song)|Franchise]]" at his home in [[Highland Park, Illinois]].<ref>{{Cite magazine |last=Hamilton |first=Xavier |date=September 26, 2020 |title=Michael Jordan Gave Travis Scott Blessing to Use Mansion for Music Video 'Without Hesitation' |url=https://www.complex.com/sports/2020/09/michael-jordan-travis-scott-use-home-without-hesitation |access-date=September 29, 2020 |magazine=Complex}}</ref> Jordan appeared in the 2022 miniseries ''[[The Captain (miniseries)|The Captain]]'', which follows the life and career of [[Derek Jeter]].<ref>{{cite web |url=https://www.usatoday.com/story/sports/media/2022/07/18/derek-jeter-espn-documentary-the-captain/10063308002/ |first=Chris |last=Bumbaca |title=Derek Jeter like you've never seen him: 'The Captain' uncovers the man behind Yankees' legend |work=USA Today |date=July 18, 2022 |access-date=July 31, 2022}}</ref>

=== Books ===
Jordan has authored several books focusing on his life, basketball career, and world view.
* ''Rare Air: Michael on Michael'', with Mark Vancil and [[Walter Iooss]] (Harper San Francisco, 1993).<ref>{{cite news |last=Kakutani |first=Michiko |date=October 22, 1993 |url=https://www.nytimes.com/1993/10/22/books/books-of-the-times-the-once-and-future-kings-of-the-court-reflect.html |title=Books of The Times; The (Once and Future?) Kings of the Court Reflect |newspaper=The New York Times |access-date=July 16, 2021}}</ref><ref>{{cite news |last=Warren |first=James |date=October 24, 1993 |url=https://www.chicagotribune.com/news/ct-xpm-1993-10-24-9310240347-story.html |title=Rare DEA |newspaper=Chicago Tribune |access-date=July 16, 2021}}</ref>
* ''I Can't Accept Not Trying: Michael Jordan on the Pursuit of Excellence'', with Mark Vancil and Sandro Miller (Harper San Francisco, 1994).<ref name="e323">{{cite book |last1=Jordan |first1=Michael |last2=Vancil |first2=Mark |last3=Miller |first3=Sandro |title=I can't accept not trying : Michael Jordan on the pursuit of excellence |publisher=Harper and Row |publication-place=New York |year=1994 |isbn=978-0-06-251190-4 |oclc=1043202838 |via=WorldCat}}</ref>
* ''For the Love of the Game: My Story'', with Mark Vancil (Crown Publishers, 1998).<ref>Kuczynski, Alex (January 11, 1999). [https://www.nytimes.com/1999/01/11/business/publishers-root-for-michael-jordan-s-retirement.html "Publishers Root for Michael Jordan's Retirement"]. ''The New York Times''. Retrieved January 3, 2019.</ref>
* ''Driven from Within'', with Mark Vancil (Atria Books, 2005).<ref name="e123">{{cite book |last1=Jordan |first1=Michael |last2=Vancil |first2=Mark |title=Driven from within |publisher=Atria Books |publication-place=New York |year=2005 |isbn=978-0-7432-8400-4 |oclc=62079948 |via=WorldCat}}</ref>