Editing IMAX (section)

=== Use in Hollywood productions ===
Before the end of the 1990s, theatrical features were deemed impossible to run in IMAX venues at the time, as there was a technical limitation on the size of the film reel where films had to run around two hours. Originally, IMAX and [[Pixar]] considered releasing ''[[Toy Story]]'' in IMAX 3D, but test results showed that the render resolution could not match the size of the IMAX image.<ref>{{cite web |url=http://www.imax.com/community/blog/close-call/ |title=BLOG @ IMAX: Close Call |publisher=Imax.com |date=June 18, 2012 |access-date=November 7, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20121030092740/http://www.imax.com/community/blog/close-call/ |archive-date=October 30, 2012 |df=mdy-all }}</ref> [[DreamWorks Pictures|DreamWorks]] in the early 2000s wanted to re-release ''[[Shrek]]'' in IMAX 3D, but this too was canceled as a result of creative changes in the studio.<ref>{{cite web |author=Studio Briefing |url=http://culture.com/news/item/1423/as-expected-imax-reports-a-loss.phtml |title=As Expected, IMAX Reports A Loss |publisher=Culture.com |date=November 9, 2009 |access-date=June 20, 2012 |archive-date=October 24, 2012 |archive-url=https://web.archive.org/web/20121024235831/http://culture.com/news/item/1423/as-expected-imax-reports-a-loss.phtml |url-status=dead }}</ref> These failed attempts at re-releases did inspire IMAX to experiment and improve their ability in presenting computer animation in their theaters. Their compilation ''[[CyberWorld]]'' was the result, which contained new original animation and IMAX-presented versions of computer-animated tests and music videos. ''Cyberworld'' even presented [[open matte|open-matte]] 3D versions of the bar sequence from ''[[Antz]]'' and the "[[Treehouse of Horror VI|Homer3]]" segment from ''[[The Simpsons]]''; both coincidentally were animated at [[Pacific Data Images]].

[[Walt Disney Pictures]] became the first studio to release theatrical films in the IMAX process. Released on New Year's Day in 2000, ''[[Fantasia 2000]]'' was the studio's first IMAX release and the first theatrical feature presented in IMAX theaters. It was originally planned as a standard theatrical release, but in agreeing with the company to release the film, the IMAX sound system incorporated a multi-channel and multi-layer stereo system for the orchestrated soundtrack, similar to the [[Fantasound]] system Walt Disney had envisioned for the [[Fantasia (1940 film)|original film]] in 1940. The company agreed to Disney's terms and conditions to gain the exclusive first showings of the film. These included a limited engagement of four months (from January 1 to April 30) and 50% of the box office receipts. Not all IMAX cinemas were prepared to accept Disney's terms to present the film; however, following the IMAX release, a standard 35&nbsp;mm run followed in June at regular theaters.

Although ''Fantasia 2000'' had a lukewarm financial run, the critical praise for its use of the IMAX format convinced Disney to put more releases in the giant-screen format in the pipeline. In 2002, IMAX re-issues of ''[[Beauty and the Beast (1991 film)|Beauty and the Beast]]'' and ''[[The Lion King]]'' were released in select theaters over the winter and Christmas seasons of that year. New [[digital master]]s were created from the original [[Computer Animation Production System|CAPS]] production files and select scenes of animation were cleaned up to make use of the high resolution IMAX film negatives. ''[[Treasure Planet]]'' was also released in select IMAX theaters and was the first theatrical film released in regular and IMAX theaters simultaneously. But all of these releases had underwhelming box office returns and Disney canceled later big-screen re-releases, including ''[[Aladdin (1992 Disney film)|Aladdin]]''.

With the unveiling of the DMR process (see below), [[Warner Bros. Pictures]] especially embraced the format beginning in 2003 with the two ''[[The Matrix|Matrix]]'' sequels, ''[[The Matrix Reloaded|Reloaded]]'' and ''[[The Matrix Revolutions|Revolutions]]''. Since ''[[Harry Potter and the Prisoner of Azkaban (film)|The Prisoner of Azkaban]]'' in 2004, Warner Bros. began releasing [[Harry Potter (film series)|the ''Harry Potter'' film franchise]] in IMAX to strong financial success. Also in 2004 the studio released [[Robert Zemeckis]]' motion-capture film ''[[The Polar Express (film)|The Polar Express]]'' in IMAX 3D. ''Polar Express'' became the most successful film released in IMAX theaters, producing at least a quarter of the film's gross of $302 million from fewer than 100 IMAX screens.{{citation needed|date=December 2011}} Success for Warner Bros. and IMAX followed in later years with ''[[I Am Legend (film)|I Am Legend]]'', ''[[Happy Feet]]'', ''[[Batman Begins]]'' and ''[[The Dark Knight]]''. Progressively other studios became further interested in releasing films in IMAX through the DMR process and have earned success through it. In May 2009, [[J. J. Abrams]]'s ''[[Star Trek (2009 film)|Star Trek]]'' was released in IMAX venues for the initial two weeks of its theatrical run and opened to $8.3 million.<ref>{{cite news |url=https://variety.com/2009/film/box-office/star-trek-beams-up-76-5-million-1118003418/ |title='Star Trek' beams up $76.5 million |first=Pamela |last=McClintock |work=Variety |date=May 10, 2009}}</ref> The IMAX opening weekends of ''[[The Avengers (2012 film)|The Avengers]]'' and ''[[Harry Potter and the Deathly Hallows – Part 2]]'' have since grossed $15 million.

Though they were not filmed with IMAX cameras, ''[[Skyfall]]'' and ''[[The Amazing Spider-Man (2012 film)|The Amazing Spider-Man]]'' were optimized for IMAX digital screens when they were released. Both movies were filmed in high-resolution cameras and the digital negative ratio was equal to that of the IMAX Digital frame. ''Skyfall'' increased the visual information of the entire film while ''Amazing Spider-Man'' optimized the finale battle with the Lizard. When [[James Cameron]]'s ''[[Titanic (1997 film)|Titanic]]'' was restored and re-released in theaters there was also specially made an open-matte version for IMAX. In 2010 after years of successful IMAX DMR releases, Warner Bros. signed a deal to release up to 20 feature films in IMAX up to 2013, including educational documentaries that were in production.<ref>{{cite news|author=QMI Agency |url=http://www.torontosun.com/money/2010/04/28/13751681.html |title=IMAX inks 20-film deal with Warner Bros. |newspaper=Toronto Sun |date=April 28, 2010 |access-date=May 23, 2012}}</ref>

In May 2015, [[Marvel Studios]] announced that its next two ''Avengers'' films – ''[[Avengers: Infinity War]]'' (2018) and ''[[Avengers: Endgame]]'' (2019) – would be filmed entirely in IMAX, the first Hollywood feature films to do so, using a modified version of [[Arri]]'s Alexa 65 digital camera. The camera was used first to film select sequences in another Marvel production, 2016's ''[[Captain America: Civil War]]''.<ref>{{cite web|last1=Vlessing|first1=Etan|title=Marvel's 'Avengers: Infinity War' to be Shot Entirely with Imax/Arri 2D Camera |url=https://www.hollywoodreporter.com/news/marvels-avengers-infinity-war-be-794031|website=The Hollywood Reporter|date=May 7, 2015|access-date=7 May 2015}}</ref><ref>{{cite web |title='Captain America: Civil War' First to Use IMAX/Arri 2D Camera|date=November 23, 2015 |url=http://www.imax.com/news/captain-america-civil-war-first-use-new-imaxarri-2d-camera-exclusive |publisher=IMAX |access-date=29 April 2016}}</ref><ref>{{cite web |title=Marvel's 'Avengers: Infinity War' To Be Filmed Using The IMAX/Arri Digital Camera |url=http://marvel.com/news/movies/24583/marvels_avengers_infinity_war_to_be_filmed_using_the_imaxarri_digital_camera |publisher=Marvel |access-date=29 April 2016 |archive-url=https://web.archive.org/web/20160121225657/http://marvel.com/news/movies/24583/marvels_avengers_infinity_war_to_be_filmed_using_the_imaxarri_digital_camera |archive-date=January 21, 2016 |url-status=dead |df=mdy-all }}</ref>