Editing Google Search (section)

=== "I'm Feeling Lucky" ===
{{redirect|I'm Feeling Lucky|the 2011 book by Douglas Edwards|I'm Feeling Lucky (book){{!}}''I'm Feeling Lucky'' (book)}}

Google's homepage includes a button labeled "I'm Feeling Lucky". This feature originally allowed users to type in their search query, click the button and be taken directly to the first result, bypassing the search results page. Clicking it while leaving the search box empty opens Google's archive of [[Google Doodle|Doodles]].<ref>{{Cite web |date=April 12, 2016 |title=What Does The I'm Feeling Lucky Button On Google Search Do? |url=https://fossbytes.com/what-does-the-im-feeling-lucky-button-on-google-search-do/ |access-date=March 2, 2022 |website=Fossbytes |language=en-US |archive-date=February 5, 2023 |archive-url=https://web.archive.org/web/20230205064253/https://fossbytes.com/what-does-the-im-feeling-lucky-button-on-google-search-do/ |url-status=live }}</ref> With the 2010 announcement of [[#Instant search|Google Instant]], an automatic feature that immediately displays relevant results as users are typing in their query, the "I'm Feeling Lucky" button disappears, requiring that users opt-out of Instant results through search settings to keep using the "I'm Feeling Lucky" functionality.<ref>{{Cite web |last=Karch |first=Marziah |date=November 25, 2017 |title=How to Use Google's "I'm Feeling Lucky" Button |url=https://www.lifewire.com/im-feeling-lucky-button-1616813 |access-date=December 9, 2017 |website=[[Lifewire]] |publisher=[[Dotdash]] |archive-date=December 10, 2017 |archive-url=https://web.archive.org/web/20171210071809/https://www.lifewire.com/im-feeling-lucky-button-1616813 |url-status=live }}</ref> In 2012, "I'm Feeling Lucky" was changed to serve as an advertisement for Google services; users hover their computer mouse over the button, it spins and shows an emotion ("I'm Feeling Puzzled" or "I'm Feeling Trendy", for instance), and, when clicked, takes users to a Google service related to that emotion.<ref>{{Cite web |last=Paul |first=Ian |date=August 24, 2012 |title=Google Changes 'I'm Feeling Lucky' Button |url=https://www.pcworld.com/article/261363/google_changes_im_feeling_lucky_button.html |access-date=December 9, 2017 |website=[[PC World]] |publisher=[[International Data Group]] |archive-date=August 31, 2017 |archive-url=https://web.archive.org/web/20170831065633/http://www.pcworld.com/article/261363/google_changes_im_feeling_lucky_button.html |url-status=live }}</ref>

[[Tom Chavez]] of "Rapt", a firm helping to determine a website's advertising worth, estimated in 2007 that Google lost $110 million in revenue per year due to use of the button, which bypasses the advertisements found on the search results page.<ref>{{Cite web |last=Newman |first=Brendan |author-link=Brendan Francis Newnam |date=November 19, 2007 |title=Are you feeling lucky? Google is |url=https://www.marketplace.org/2007/11/19/world/are-you-feeling-lucky-google |access-date=December 9, 2017 |website=[[Marketplace (radio program)|Marketplace]] |publisher=[[American Public Media]] |archive-date=October 20, 2017 |archive-url=https://web.archive.org/web/20171020191045/https://www.marketplace.org/2007/11/19/world/are-you-feeling-lucky-google |url-status=live }}</ref>