Editing Fair trade (section)

== Psychology ==
Consumers of fair trade products usually make the intentional choice to purchase fair trade goods based on {{clarify|text=attitude|date=March 2022}}, moral norms, {{clarify|text=perceived behavioral control|date=March 2022}} and social norms. {{clarify|text=It is useful to include of measure of moral norms to improve the predictive power of intentions to buy fair trade over the basic predictors, like attitude and perceived behavioral control.|reason=malformed sentence|date=March 2022}}<ref name=":1" />

University students have significantly increased their consumption of fair trade products over the last several decades.{{Current event inline|date=March 2022}} Women college students have a more favorable attitude than men toward buying fair trade products and they feel more morally obligated to do so. Women are also reported to have stronger intentions to buy fair trade products.<ref name=":1">{{Cite journal|url = https://researchbank.acu.edu.au/fhs_pub/498|title = Gender Differences in Psychosocial Determinants of University Students' Intentions to Buy Fair Trade Products|last1 = Valois|first1 = Pierre|date = 16 May 2014|journal = Journal of Consumer Policy|doi = 10.1007/s10603-014-9262-4|last2 = de Leeuw|last3 = Morin|last4 = Schmidt|volume = 37|issue = 4|pages = 485–505|s2cid = 54603058|access-date = 17 December 2019|archive-date = 23 September 2020|archive-url = https://web.archive.org/web/20200923122553/https://researchbank.acu.edu.au/fhs_pub/498/|url-status = live}}</ref> 
Producers organize and strive for fair trade certification for several reasons, either through religious ties, wants for social justice, wants for autonomy, political liberalization or simply because they want to be paid more for their labor efforts and products. Farmers are more likely to identify with [[organic farming]] than fair trade farming practices because organic farming is a visible way that these farmers are different from their neighbors and it influences the way they farm. They place importance on natural growing methods.<ref name=":0" /> Fair trade farmers are also more likely to attribute their higher prices to the quality of their products rather than fair market prices.<ref name=":2" />