Editing Dodge (section)

== Logo evolution ==
* Star: The original Dodge was a circle, with two Greek [[Delta (letter)|deltas]] intertwined representing the letter "[[D]]",<ref name="dodgebros3" /> forming a six-pointed star in the middle; an interlocked "DB" was at the center of the star, and the words "Dodge Brothers Motor Vehicles" encircled the outside edge. Although similar to the [[Star of David]], the Dodge brothers were not [[Jewish]]; they were [[Methodist]]s. Although the "Brothers" was dropped from the name for trucks in 1929 and cars in 1930, the DB star remained in the cars until the 1939 models were introduced.
* Ram: For 1932 Dodge cars adopted a leaping ram as the car's hood ornament. Starting with the 1940 models the leaping ram became more streamlined and by 1951 only the head, complete with curving horns, remained. The 1954 model cars were the last to use the ram's head before the reintroduction in the 1980s. Dodge trucks adopted the ram as the hood ornament for the 1940 model year with the 1950 models as the last.
* Crest: For 1941 Dodge introduced a crest, supposedly the Dodge family crest. The design had four horizontal bars broken in the middle by one vertical bar with an "O" in the center. A knight's head appeared at the top of the emblem. Although the head would be dropped for 1955, the emblem would survive through 1957 and reappear on the 1976 Aspen. The crest would be used through 1981 on its second time around, being replaced by the Pentastar for 1982. The knight's head without the crest would be used for 1959.
* Forward Look: Virgil Exner's radical Forward Look redesign of Chrysler's vehicles for the 1955 model year was emphasized by the adoption of a logo by the same name, applied to all Chrysler Corporation vehicles. The Forward Look logo consisted of two overlapped boomerang shapes, suggesting [[space age]] rocket-propelled motion. This logo was incorporated into Dodge advertising, decorative trim, ignition and door key heads, as well as on accessories through September 1962.
* Fratzog: Dodge's logo from September 1962 through 1981 was a fractured [[Kite (geometry)|deltoid]] composed of three arrowhead shapes forming a three-pointed star. The logo first appeared on the 1962 Polara 500 and the mid-year 1962 Custom 880. One of its designers came up with the meaningless name Fratzog for the logo, which ultimately stuck.<ref>{{cite web |author=((Auto Editors of ''Consumer Guide'')) |url=http://auto.howstuffworks.com/1962-1964-dodge-8802.htm |title=1962–1964 Dodge 880 article |website=auto.howstuffworks.com |date=August 23, 2007 |access-date=August 17, 2014 |archive-date=April 3, 2012 |archive-url=https://web.archive.org/web/20120403142758/http://auto.howstuffworks.com/1962-1964-dodge-8802.htm |url-status=dead }}</ref><ref>{{cite web|last=Sealey |first=Mike |url= http://www.allpar.com/history/logos.html |title=Mike Sealey's history of Chrysler's logos |website=Allpar.com |access-date=August 17, 2014}}</ref> In 2021, Dodge announced that it will revive the Fratzog logo as a secondary emblem used exclusively to denote electric vehicles.<ref>{{Cite web |last=Wayland |first=Michael |date=2021-08-27 |title=Dodge to resurrect 'Fratzog' logo for new electric vehicles |url=https://www.cnbc.com/2021/08/27/dodge-to-resurrect-fratzog-logo-for-new-electric-vehicles.html |access-date=2025-01-21 |website=CNBC |language=en}}</ref>
* Pentastar: From 1982 until 1995, Dodge used Chrysler's [[History of Chrysler#Pentastar|Pentastar]] logo on its cars and trucks to replace the Dodge crest, although it had been used for corporate recognition since late 1962. In advertisements and on dealer signage, Dodge's Pentastar was red, while Chrysler-Plymouth's was blue.
* [[Ram Trucks|Ram]]'s head: Dodge reintroduced the ram's head hood ornament on the new 1973 Dodge Bighorn heavy-duty tractor units. Gradually the ram's head began appearing on the pickup trucks as Dodge began to refer to their trucks as Ram. The present iteration of the [[Bighorn sheep|Ram]]'s-head logo appeared in late 1992 on the 1993 Intrepid, standardizing that logo in 1996 for all vehicles except the [[Dodge Viper|Viper]], which uses the [[Viperidae|Viper's]] Head.
* Racing stripes: In 2010, with the separation of the Ram brand, Dodge introduced a new logo, initially used solely for marketing purposes, consisting of a Dodge [[wordmark]] with two diagonal [[racing stripe]]s. The company stated that the emblem was meant to honor the brand's heritage of sports cars.<ref>{{Cite web |date=2010-05-28 |title=Dodge Unveils New Logo for Advertising and Merchandising |url=https://www.caranddriver.com/news/a18735267/dodge-unveils-new-logo-for-advertising-and-merchandising/ |access-date=2025-01-21 |website=Car and Driver |language=en-US}}</ref>
* Return to the Fratzog: In 2025, Dodge began using the Fratzog logo, beginning exclusively for the next-gen [[Dodge Charger (2024)|Dodge Charger]].

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|File:DodgeBros.JPG|Dodge Brothers emblem c. 1910, removed from the gate of the [[Detroit/Hamtramck Assembly|"Dodge Main"]] before its 1981 demolition
|File:Dodge Brothers logo.svg|1914 Dodge Brothers logo
|File:Forward Look D100.jpg|Forward Look, 1955–1962
|File:1965 Dodge Dart 270, pict9.JPG|Fratzog, 1962–1981
|File:Dodge Red Pentastar.svg|Red Chrysler Pentastar logo, 1966–1996
|File:A new Dodge logo.png|Cross-haired grille logo which replaced the ram's head starting in 2011
|File:Dodge logo.svg|Textured metal word, 2010–2015<ref>{{cite web|title=Brand New: Dodge Loses its Horns |url= http://www.underconsideration.com/brandnew/archives/dodge_loses_its_horns.php |website=underconsideration.com |date=May 26, 2010 |access-date=January 12, 2018}}</ref>
|File:Dodge black logo.svg|Dodge logo used from 2016–2024|File:New Dodge.png|Current logo used from 2025 onwards}}