Editing Coca-Cola (section)

===Sports sponsorship===
[[File:Olympiakisojen virallisen kisajuoman myyntipiste Hesperian puistossa 1952.jpg|thumb|Competition drinks sales point in Helsinki during the [[1952 Summer Olympics|1952 Olympics]]]]
Coca-Cola was the first commercial [[sponsor (commercial)|sponsor]] of the [[Olympic Games]], at the [[1928 Summer Olympics|1928 games]] in [[Amsterdam]], and has been an Olympics sponsor ever since.<ref>{{cite web|url=http://www.olympic.org/sponsors/coca-cola|title=Coca-Cola|publisher=Olympic Movement|access-date=August 12, 2012|archive-url=https://web.archive.org/web/20120821045818/http://www.olympic.org/sponsors/coca-cola|archive-date=August 21, 2012|url-status=live}}</ref> This corporate sponsorship included the [[1996 Summer Olympics]] hosted in [[Atlanta]], which allowed Coca-Cola to spotlight its hometown. Most recently, Coca-Cola has released localized commercials for the [[2010 Winter Olympics]] in [[Vancouver]]; one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold medal game on February 28, 2010, by changing the ending line of the commercial to say "Now they know whose game they're playing".<ref>{{cite web |url=https://www.youtube.com/watch?v=99msEwWpJBE |title=YouTube Post of Coca-Cola 2010 Olympic Hockey Commercial |website=[[YouTube]] |date=March 2010 |access-date=March 2, 2010 |archive-url=https://web.archive.org/web/20130629051932/http://www.youtube.com/watch?v=99msEwWpJBE |archive-date=June 29, 2013 |url-status=live }}</ref>

Since [[1978 FIFA World Cup|1978]], Coca-Cola has sponsored the [[FIFA World Cup]], and other competitions organized by [[FIFA]].<ref>{{Cite web|url=https://www.fifa.com/about-fifa/marketing/sponsorship/partners/coca-cola.html|title=FIFA Partners |last=FIFA.com|website=FIFA.com|language=en-GB|access-date=August 19, 2017|archive-url=https://web.archive.org/web/20170813010802/http://www.fifa.com/about-fifa/marketing/sponsorship/partners/coca-cola.html|archive-date=August 13, 2017|url-status=dead}}</ref> One FIFA tournament trophy, the [[FIFA U-20 World Cup|FIFA World Youth Championship]] from Tunisia in [[1977 FIFA World Youth Championship|1977]] to Malaysia in [[1997 FIFA World Youth Championship|1997]], was called "FIFA&nbsp;– Coca-Cola Cup". In addition, Coca-Cola sponsors [[NASCAR]]'s annual [[Coca-Cola 600]] and [[Coke Zero Sugar 400]] at [[Charlotte Motor Speedway]] in [[Concord, North Carolina]] and [[Daytona International Speedway]] in Daytona, Florida, respectively; since 2020, Coca-Cola has served as a premier partner of the [[NASCAR Cup Series]], which includes holding the naming rights to the series' regular season championship trophy.<ref>{{Cite web |last=Smoot |first=Hannah |date=December 5, 2019 |title=NASCAR signs 4 sponsors for NASCAR Cup Series in 'monumental year' for the sport |url=https://www.charlotteobserver.com/sports/nascar-auto-racing/article238067789.html |website=The Charlotte Observer}}</ref>{{Citation needed|date=September 2024|reason=This was previously supported by a generally unreliable source}} Coca-Cola is also the sponsor of the [[iRacing]] [[eNASCAR Coca-Cola iRacing Series|Pro Series]].

Coca-Cola has a long history of sports marketing relationships, which over the years have included [[Major League Baseball]], the [[National Football League]], the [[National Basketball Association]], and the [[National Hockey League]], as well as with many teams within those leagues. Coca-Cola has had a longtime relationship with the NFL's [[Pittsburgh Steelers]], due in part to the now-famous [[Hey Kid, Catch!|1979 television commercial]] featuring [[Joe Greene|"Mean Joe" Greene]], leading to the two opening the Coca-Cola Great Hall at [[Heinz Field]] in 2001 and a more recent [[Coca-Cola Zero]] commercial featuring [[Troy Polamalu]].

Coca-Cola is the official soft drink of many [[College football|collegiate football]] teams throughout the nation, partly due to Coca-Cola providing those schools with upgraded athletic facilities in exchange for Coca-Cola's sponsorship. This is especially prevalent at the high school level, which is more dependent on such contracts due to tighter budgets.

Coca-Cola was one of the official sponsors of the [[1996 Cricket World Cup]] held on the [[Indian subcontinent]]. Coca-Cola is also one of the associate sponsors of [[Delhi Capitals]] in the [[Indian Premier League]].

In England, Coca-Cola was the main sponsor of [[The Football League]] between 2004 and 2010, a name given to the three professional divisions below the [[Premier League]] in [[association football|soccer]]. In 2005, Coca-Cola launched a competition for the 72 clubs of The Football League&nbsp;– it was called "Win a Player". This allowed fans to place one vote per day for their favorite club, with one entry being chosen at random earning £250,000 for the club; this was repeated in 2006. The "Win A Player" competition was very controversial, as at the end of the 2 competitions, [[Leeds United A.F.C.]] had the most votes by more than double, yet they did not win any money to spend on a new player for the club. In 2007, the competition changed to "Buy a Player". This competition allowed fans to buy a bottle of Coca-Cola or Coca-Cola Zero and submit the code on the wrapper on the Coca-Cola website. This code could then earn anything from 50p to £100,000 for a club of their choice. This competition was favored over the old "Win a Player" competition, as it allowed all clubs to win some money. Between 1992 and 1998, Coca-Cola was the title sponsor of the [[Football League Cup]] (Coca-Cola Cup), the secondary cup tournament of England. Starting in [[2019–20 Premier League|2019–20 season]], Coca-Cola has agreed its biggest UK sponsorship deal by becoming [[Premier League]] soccer's seventh and final commercial partner<ref>{{cite news|url=https://www.bbc.com/news/business-45510553#:~:text=Drinks%20giant%20Coca%2DCola%20has,Tag%20Heuer%20and%20EA%20Sports|title=Premier League signs Coca-Cola as sponsor|last=Wilson|first=Bill|work=[[BBC News]]|date=September 18, 2018|access-date=January 4, 2021|archive-date=March 21, 2022|archive-url=https://web.archive.org/web/20220321181205/https://www.bbc.com/news/business-45510553#:~:text=Drinks%20giant%20Coca%2DCola%20has,Tag%20Heuer%20and%20EA%20Sports|url-status=live}}</ref> for the [[UK]] and [[Republic of Ireland|Ireland]], [[China]], [[Malaysia]], [[Indonesia]], [[Singapore]], [[Egypt]]ian and the [[West Africa]]n markets.

Between 1994 and 1997, Coca-Cola was also the title sponsor of the [[Scottish League Cup]], renaming it to the Coca-Cola Cup like its English counterpart. From 1998 to 2001, the company was the title sponsor of the [[Northern Ireland Football League Cup|Irish League Cup]] in [[Northern Ireland]], where it was named the Coca-Cola League Cup.

Coca-Cola is the presenting sponsor of the [[Tour Championship]], the final event of the [[PGA Tour]] held each year at [[East Lake Golf Club]] in [[Atlanta, Georgia]].<ref>{{cite web|url=http://www.pgatour.com/tournaments/tour-championship-by-coca-cola.html|title=TOUR Championship by Coca-Cola|work=PGATour|access-date=June 8, 2020|archive-url=https://web.archive.org/web/20160803233217/http://www.pgatour.com/tournaments/tour-championship-by-coca-cola.html|archive-date=August 3, 2016|url-status=live}}</ref>

Introduced March 1, 2010, in Canada, to celebrate the [[2010 Winter Olympics]], Coca-Cola sold gold colored cans in packs of 12 {{convert|355|mL|0|abbr=on}} each, in select stores.<ref>{{cite web|title=Coca-Cola to Release Gold Can Commemorating the 2010 Olympics|url=http://bevwire.wordpress.com/2010/03/01/coca-cola-to-release-gold-can-commemorating-the-2010-olympics/|publisher=BevWire|access-date=March 22, 2010|date=March 1, 2010|archive-url=https://web.archive.org/web/20100312102638/http://bevwire.wordpress.com/2010/03/01/coca-cola-to-release-gold-can-commemorating-the-2010-olympics/|archive-date=March 12, 2010|url-status=live}}</ref>

Coca-Cola which has been a partner with [[UEFA]] since 1988.<ref>{{cite web |url=https://www.espn.com/soccer/portugal-por/story/4410619/cristiano-ronaldo-snub-sees-coca-cola-share-price-fall-by-$4bn |title=Cristiano Ronaldo snub sees Coca-Cola market value fall by $4bn |website=ESPN |date=June 16, 2021 |access-date=June 17, 2021 |archive-date=April 8, 2022 |archive-url=https://web.archive.org/web/20220408070829/https://www.espn.com/soccer/portugal-por/story/4410619/cristiano-ronaldo-snub-sees-coca-cola-share-price-fall-by-$4bn |url-status=live }}</ref>