Editing Teenage Mutant Ninja Turtles (section)

===Toys===
{{Main|Teenage Mutant Ninja Turtles action figures}}

During the run of the 1987 TV series, Playmates Toys produced hundreds of TMNT [[action figure]]s, along with vehicles, [[playset]]s, and accessories, becoming one of the top collectibles for children.<ref>{{cite news|title=Rapid-Paced Turtle Sales Starting to Slow Down : Toys: Rival manufacturers see a cooling of the 'Ninja' fad as a chance to regain a larger share of the market.|work=[[Los Angeles Times]]|date=December 23, 1991|url=https://www.latimes.com/archives/la-xpm-1991-12-23-fi-809-story.html|access-date=November 9, 2010|first=Carla|last=Lazzareschi|archive-date=October 13, 2012|archive-url=https://web.archive.org/web/20121013123244/http://articles.latimes.com/1991-12-23/business/fi-809_1_toy-manufacturers|url-status=live}}</ref> Staff artists at Northampton, Massachusetts-based Mirage Studios provided conceptual designs for many of the figures, vehicles, and playsets and creator credit can be found in the legal text printed on the back of the toy packaging. In addition, Playmates produced a series of TMNT/''[[Star Trek]]'' crossover figures, due to Playmates holding the ''Star Trek'' action-figure license at the time. Playmates employed many design groups to develop looks and styles for the toy line, including Bloom Design, White Design, [[Pangea Corporation]], Robinson-Clarke, and McHale Design. The marketing vice president of Playmates, Karl Aaronian, was largely responsible for assembling the team of designers and writers, including [[John C. Schulte|John Schulte]] and [[John Besmehn]], who provided the seminal writing and copy for the toy line, which in turn, filtered through to the various iterations of the television series.

Never before in toy history did an action-figure line have such an impact for over two decades, generating billions of dollars in licensing revenue. The series was highly popular in the UK, where in the run-up to Christmas, the [[Army & Navy Stores (United Kingdom)|Army & Navy Store]] in London's [[Lewisham]] devoted its entire basement to everything Turtle, including games, videos, costumes, and other items. Playmates continued to produce TMNT action figures based on the 2003 animated series. The 2007 film ''TMNT'' also gave Playmates a new source from which to make figures, while [[National Entertainment Collectibles Association]] produced a series of high-quality action figures based on character designs from the original Mirage comics. In 2012, a new toy line and a new classic toy line from Playmates were announced to be released.<ref>{{cite news|url=http://www.comicsalliance.com/2012/02/01/new-teenage-mutant-ninja-turtles-toys-playmates-2012/ |title=Playmates Reveals 2012 'Teenage Mutant Ninja Turtles' Action Figures – ComicsAlliance &#124; Comic book culture, news, humor, commentary, and reviews |work=ComicsAlliance |access-date=April 29, 2013 |url-status=dead |archive-url=https://web.archive.org/web/20130618061436/http://www.comicsalliance.com/2012/02/01/new-teenage-mutant-ninja-turtles-toys-playmates-2012 |archive-date=June 18, 2013  }}</ref>