Editing Starbucks (section)

=== Starbucks card and loyalty program ===
In May 2008, a [[loyalty program]] was introduced for registered users of the Starbucks Card (previously simply a gift card) offering perks such as free [[Wi-Fi]] Internet access, no charge for soy milk and flavored syrups, and free refills on brewed drip coffee, iced coffee, or tea.<ref>{{cite web | url=https://www.starbucks.com/rewards#starcode | title=Card Rewards | publisher=Starbucks.com}}</ref> Each time a customer purchases a drink, they will earn stars if they present their rewards card or scan their card from the mobile app.<ref name=":1">{{Cite web|last1=Elliott|first1=Megan|date=November 4, 2018|title=How Does the Starbucks Rewards Program Work? Here's How to Get a Free Starbucks Drink|url=https://www.cheatsheet.com/money-career/how-does-the-starbucks-rewards-program-work-heres-how-to-get-a-free-starbucks-drink.html/|access-date=October 1, 2021|website=Showbiz Cheat Sheet|language=en-US|archive-date=August 11, 2022|archive-url=https://web.archive.org/web/20220811023018/https://www.cheatsheet.com/money-career/how-does-the-starbucks-rewards-program-work-heres-how-to-get-a-free-starbucks-drink.html/|url-status=dead}}</ref> Eventually, these stars accumulate to allow customers to redeem for perks such as free drinks, free add-ins, free bakery items or selected merchandise.<ref name=":1" />

In 2009, Starbucks began beta testing its [[mobile app]] for the Starbucks card, a stored value system in which consumers access pre-paid funds to purchase products at Starbucks.<ref>{{cite journal | url=https://scholarship.law.stjohns.edu/lawreview/vol88/iss1/4/ | last=Roark | first=Marc | title=Payment Systems, Consumer Tragedy, and Ineffective Remedies | journal=St. Johns Law Review |year=2014 | volume=86 | ssrn=2211013}}</ref> Starbucks released its complete mobile platform in January 2011.<ref>{{Cite news | url=https://stories.starbucks.com/stories/2011/mobile-payment-debuts-nationally-at-starbucks/ | title=Mobile Payment Debuts Nationally at Starbucks | work=Starbucks | date=January 18, 2011}}</ref><ref>{{Cite news | url=http://edition.cnn.com/2011/TECH/mobile/01/19/starbucks.payment.mashable/index.html | archive-url=https://web.archive.org/web/20110120050537/http://edition.cnn.com/2011/TECH/mobile/01/19/starbucks.payment.mashable/index.html | url-status=dead | archive-date=January 20, 2011 | title=Starbucks starts accepting mobile payments nationwide | first=Jennifer | last=Van Grove | agency=[[Mashable]] | via=[[CNN]] | date=January 19, 2011}}</ref> By December 2011, the number of mobile transactions exceeded 26 million.<ref>{{Cite news | url=https://stories.starbucks.com/stories/2011/starbucks-mobile-transactions-exceed-26-million-within-first-year/ | title=Starbucks Mobile Transactions Exceed 26 Million Within First Year | work=Starbucks | date=December 5, 2011}}</ref>