Editing Portland Trail Blazers (section)

== Team branding ==
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The team's colors are red, black, and white. The team's "[[pinwheel (toy)|pinwheel]]" logo, originally designed by the cousin of founder Harry Glickman, is a graphic interpretation of two five-on-five basketball teams lined up against each other. One side of the pinwheel is red; the other side is black or white.<ref name="birth" /><ref>{{Cite news |last=Holdahl |first=Casey |date=May 8, 2017 |title=Trail Blazers Update Pinwheel, Prepare For Jersey Changes |url=http://www.nba.com/blazers/forwardcenter/trail-blazers-update-pinwheel-prepare-jersey-changes |url-status=live |archive-url=https://web.archive.org/web/20170511154222/http://www.nba.com/blazers/forwardcenter/trail-blazers-update-pinwheel-prepare-jersey-changes |archive-date=May 11, 2017 |access-date=April 14, 2019 |work=TrailBlazers.com |publisher=NBA Media Ventures, LLC}}</ref> The logo has gone from a vertical alignment to a slanted one starting in the 1991 season, creating a straight edge along the top<ref name="logos">{{Cite web |title=Portland Trail Blazers Logos |url=http://www.sportslogos.net/team.php?id=239 |url-status=live |archive-url=https://web.archive.org/web/20120521020720/http://sportslogos.net/team.php?id=239 |archive-date=May 21, 2012 |access-date=June 23, 2012 |website=sportslogos.net}}</ref>

The Blazers' initial uniforms were white at home and red on the road. The 1970–1975 design featured a swooping tail accenting the last letter ('blazers' on the home uniforms; 'Portland' on the road uniforms). The 1975–1977 uniforms featured the team name written vertically on the right side; this uniform was used in their 1977 championship season.<ref name="blazers uniforms">{{Cite web |title=What's the best Portland Trail Blazers uniform? A look back at the jerseys by era |url=http://www.oregonlive.com/blazers/index.ssf/2015/04/trail_blazers_jersey_by_era.html |url-status=live |archive-url=https://web.archive.org/web/20150511184930/http://www.oregonlive.com/blazers/index.ssf/2015/04/trail_blazers_jersey_by_era.html |archive-date=May 11, 2015 |access-date=May 10, 2015 |website=OregonLive.com}}</ref><ref name="retro">{{Cite web |title=Going Retro: Portland Trail Blazers |url=http://www.nba.com/history/uniforms_trailblazers.html |url-status=dead |archive-url=https://web.archive.org/web/20160620222212/http://www.nba.com/history/uniforms_trailblazers.html |archive-date=June 20, 2016 |access-date=June 3, 2016 |publisher=National Basketball Association}}</ref>

Following their championship victory, the Blazers unveiled a new look featuring a "blaze" strip that runs diagonally down the uniform. The team also switched their road uniforms to black. The 1977–1991 set featured lowercase lettering, while a red uniform was used in lieu of the black uniforms from 1979 to 1985. Following a redesign in the 1991–92 season, the Blazers updated their look to feature uppercase letters. A 2002–03 rebrand saw the team add silver accents and introduce a red alternate uniform, while a slight change in the 2005–06 season saw the Blazers return to the city name on their road uniforms.<ref name="blazers uniforms" /><ref name="retro" />

The 2009–10 season saw the Blazers unveil a fourth alternate uniform, a design that features the team's 'Rip City' nickname and a more subtle version of the "blaze" on the side. This uniform was tweaked to include sleeves in the 2014–15 season. For the 2012–13 season, the Blazers changed their red alternate uniform to include black lettering, a more modernized "blaze" strip, and the pinwheel logo atop of it.<ref name="blazers uniforms" />

For the 2017–18 season, the Blazers made some slight revisions to their look upon moving to Nike, changing the alignment of the city and team name from italicized to straight while adding the 'Rip City' nickname on the waistband.<ref>{{Cite news |last=Holdahl |first=Casey |date=July 28, 2017 |title=TRAIL BLAZERS UNVEIL NEW "ASSOCIATION" AND "ICON" NIKE JERSEYS |url=http://www.nba.com/blazers/forwardcenter/trail-blazers-unveil-new-association-and-icon-nike-jerseys-next-season/ |url-status=live |archive-url=https://web.archive.org/web/20181001184226/https://www.nba.com/blazers/forwardcenter/trail-blazers-unveil-new-association-and-icon-nike-jerseys-next-season |archive-date=October 1, 2018 |access-date=September 19, 2018 |work=TrailBlazers.com |publisher=NBA Media Ventures, LLC}}</ref> They also changed their red alternate uniform to include a black and grey variation of the "blaze" strip inspired from the team's pinwheel logo and a lack of white elements.<ref>{{Cite news |last=Holdahl |first=Casey |date=September 15, 2017 |title=NIKE DEBUTS PORTLAND'S NEW 'STATEMENT' UNIFORM |url=http://www.nba.com/blazers/forwardcenter/nike-debuts-new-red-statement-uniform/ |url-status=live |archive-url=https://web.archive.org/web/20181001184229/https://www.nba.com/blazers/forwardcenter/nike-debuts-new-red-statement-uniform |archive-date=October 1, 2018 |access-date=September 19, 2018 |work=TrailBlazers.com |publisher=NBA Media Ventures, LLC}}</ref> In the 2019–20 season, the red "Statement" uniform was updated to feature white letters, white numbers with black trim and a thin white strip above the series of black and grey strips. This was due to visibility concerns surrounding the previous red uniform.<ref name="blazersnike">{{Citation |title=Portland Trail Blazers Nike uniforms |work=TrailBlazers.com |url=https://www.nba.com/blazers/uniforms |access-date=October 11, 2019 |archive-url=https://web.archive.org/web/20191011104029/https://www.nba.com/blazers/uniforms |archive-date=October 11, 2019 |url-status=live |publisher=NBA Media Ventures, LLC}}</ref> Then in the 2022–23 season, in collaboration with Damian Lillard, the Trail Blazers updated their "Statement" uniform, only featuring the iconic "pinwheel" logo in black along with black/red side striping inspired by the aforementioned logo.<ref>{{Cite news |date=October 2, 2022 |title=Blazers unveil new Statement Edition uniform for 2022–23 |url=https://www.nba.com/news/blazers-unveil-new-statement-edition-uniform-for-2022-23 |url-status=live |archive-url=https://web.archive.org/web/20221001220441/https://www.nba.com/news/blazers-unveil-new-statement-edition-uniform-for-2022-23 |archive-date=October 1, 2022 |access-date=October 2, 2022 |work=NBA.com |publisher=NBA Media Ventures, LLC}}</ref>

In addition to the "Association", "Icon" and "Statement" uniforms, Nike released annual "City" uniform designs. The Blazers' 2017–18 "City" uniforms were predominantly black with a grayscale plaid pattern (in homage to former head coach Jack Ramsay), 'Rip City' and lettering in red, and a silhouette of the [[Flag of Portland, Oregon|Portland city flag]] on the beltline.<ref>{{Cite news |last=Holdahl |first=Casey |date=December 26, 2017 |title=PLAID, PORTLAND FLAG FEATURED IN NEW 'CITY EDITION' UNIFORM |url=https://www.nba.com/blazers/forwardcenter/plaid-portland-flag-featured-new-city-edition-uniform |url-status=live |archive-url=https://web.archive.org/web/20180824183706/https://www.nba.com/blazers/forwardcenter/plaid-portland-flag-featured-new-city-edition-uniform |archive-date=August 24, 2018 |access-date=September 19, 2018 |work=TrailBlazers.com |publisher=NBA Media Ventures, LLC}}</ref> The 2018–19 season "City" uniforms again used the 'Rip City' concept, this time with a more subdued red "blaze" strip and black and dark grey background. In addition, the Blazers wore an "Earned" uniform by virtue of qualifying in the 2018 playoffs. The uniforms were similar to the 'Rip City' jerseys but with a red base and white letters with black trim. The "Earned" jersey was only used for that season before it was shelved permanently. The 2019–20 "City" uniform was heavily inspired by the team's original white uniforms, featuring 'Rip City' and block numerals in red with black trim, along with player names in black. In the 2020–21 season, the Blazers' "City" uniform will pay homage to the Oregon landscape and its native tribes. The uniform features a brown base with black lines similar to a [[wood grain]], a series of zig-zag lines in shades of red, blue, yellow and orange along the right side, and the "Oregon" insignia found on the [[White Stag sign]]. The waist also includes the Oregon outline and nine blue triangles symbolizing the state's native tribes.<ref name="blazersnike" /> As in 2019, the Blazers also wore an "Earned" uniform after qualifying in the 2020 playoffs. The uniforms were patterned after the team's "Association" uniform but lacked the red elements and had a silver base.<ref name="blazersnike" /> For the NBA's 2021–22 75th anniversary season, the Blazers' "City" uniform was a mixture of past uniform elements. Once again going to the 'Rip City' concept, this uniform featured the same number font as the 1991–2002 uniforms, the red and gray plaid striping in homage to Jack Ramsay, the "Portland" script from the team's first uniforms on the waist, tributes to Portland's 'City of Roses' moniker and the team's 1977 championship and 1990 and 1992 conference titles, and a white circle surrounding the current logo in homage to the center court of Veterans Memorial Coliseum.<ref>{{Cite press release |title=Trail Blazers Unveil Nike 2021–22 NBA City Edition Uniform & Moments Mixtape Nights to Celebrate the Franchise's Most Iconic Teams |date=November 1, 2021 |publisher=NBA Media Ventures, LLC |url=https://www.nba.com/blazers/trail-blazers-unveil-nike-2021-22-nba-city-edition-uniform-moments-mixtape-nights-celebrate |access-date=November 3, 2021 |url-status=live |archive-url=https://web.archive.org/web/20211103033222/https://www.nba.com/blazers/trail-blazers-unveil-nike-2021-22-nba-city-edition-uniform-moments-mixtape-nights-celebrate |archive-date=November 3, 2021 |website=TrailBlazers.com}}</ref>

For the Trail Blazers' 2022–23 "City" uniform, the team went with a black uniform with teal and silver accents, replacing the trademark diagonal strip with a pattern inspired by the carpet found on the [[Portland International Airport]]. "PDX" in silver letters was positioned above the uniform.<ref>{{Cite web |date=November 10, 2022 |title=Portland Trail Blazers 22/23 City Edition Uniform: Uniquely Portland |url=https://www.nba.com/news/portland-trailblazers-city-edition |url-status=live |archive-url=https://web.archive.org/web/20221115051721/https://www.nba.com/news/portland-trailblazers-city-edition |archive-date=November 15, 2022 |access-date=November 15, 2022 |website=NBA.com |publisher=NBA Media Ventures, LLC}}</ref>

The Trail Blazers again honored Dr. Jack Ramsay for their 2023–24 "City" uniform, featuring a black base, black grayscale plaid patterns, and red plaid letters. The "Rip City" throwback lettering was brought back with this uniform, along with cream numbers trimmed in red.<ref>{{Cite news |title=Portland Trail Blazers 2023–24 City Edition Uniform: Dr. Jack Plaid |url=https://www.nba.com/news/portland-trail-blazers-2023-24-city-edition-uniform-dr-jack-plaid |access-date=November 2, 2023 |work=NBA.com |publisher=NBA Media Ventures, LLC |archive-date=November 2, 2023 |archive-url=https://web.archive.org/web/20231102141206/https://www.nba.com/news/portland-trail-blazers-2023-24-city-edition-uniform-dr-jack-plaid |url-status=live }}</ref> A red-based [[2023 NBA in-season tournament]] court with a middle cream strip was paired with this uniform, with silhouettes of the NBA Cup.<ref>{{Cite news |title=NBA debuts In-Season Tournament courts for all 30 teams |url=https://www.nba.com/news/nba-debuts-in-season-tournament-courts-for-all-30-teams |access-date=November 2, 2023 |work=NBA.com |publisher=NBA Media Ventures, LLC |archive-date=October 30, 2023 |archive-url=https://web.archive.org/web/20231030173237/https://www.nba.com/news/nba-debuts-in-season-tournament-courts-for-all-30-teams |url-status=live }}</ref> This theme would continue on the team's 2024–25 "City" uniform, this time as homage to Portland's iconic plaid heritage and a salute to [[Mount Hood]] on the shorts. The black-based design again featured "Rip City" in white with grayscale plaid patterns.<ref>{{Cite news |title=Portland Trail Blazers 2024-25 City Edition Uniform: Keeping Portland plaid|url=https://www.nba.com/news/portland-trail-blazers-2024-25-city-edition-uniform|access-date=November 14, 2024|work=NBA.com |publisher=NBA Media Ventures, LLC}}</ref>

The team's [[mascot]] is Blaze the Trail Cat, a two-tone silver-colored [[mountain lion]], which has been the team's official mascot since 2002.<ref>{{Cite web |title=Blaze the Trail Cat |url=https://www.nba.com/blazers/blaze |url-status=live |archive-url=https://web.archive.org/web/20190701034732/https://www.nba.com/blazers/blaze |archive-date=July 1, 2019 |access-date=July 1, 2019 |website=TrailBlazers.com |publisher=NBA Media Ventures, LLC}}</ref>

From 1987 to 1989, Portland's official mascot was [[Bigfoot]], which was former Trail Blazers player [[Dale Schlueter]] in a sasquatch costume that was {{convert|9|ft|m}} tall.<ref>{{Cite news |last=Moore |first=Elizabeth |date=June 8, 1988 |title=10,000 children expected to march in junior parade |url=https://0-infoweb-newsbank-com.millennium.oceanbooks.org/apps/news/document-view?p=NewsBank&t=favorite%3AOBPPOWEA%21The%20Oregonian%20Collection%20/decade%3A1980%211980%2B-%2B1989&sort=YMD_date%3AD&fld-base-0=alltext&maxresults=20&val-base-0=Blazers%20Bigfoot&docref=news/0EB085000E5A6B26 |access-date=February 12, 2021 |work=The Oregonian |location=Portland, Oregon |page=C03}}</ref><ref>{{Cite news |last=Jaynes |first=Dwight |date=December 6, 1987 |title=The fact is, Blazers face some questions |url=https://0-infoweb-newsbank-com.millennium.oceanbooks.org/apps/news/document-view?p=NewsBank&t=favorite%3AOBPPOWEA%21The%20Oregonian%20Collection%20/decade%3A1980%211980%2B-%2B1989&sort=YMD_date%3AA&maxresults=20&f=advanced&val-base-0=Blazers%20&fld-base-0=alltext&bln-base-1=and&val-base-1=1985-1992&fld-base-1=YMD_date&bln-base-2=and&val-base-2=Bigfoot&fld-base-2=alltext&bln-base-3=or&val-base-3=%22Big%20foot%22&fld-base-3=alltext&bln-base-4=or&val-base-4=Sasquatch&fld-base-4=alltext&docref=news/0EB084BECCAD52D9 |access-date=February 12, 2021 |work=The Oregonian |location=Portland, Oregon |page=F13}}</ref> The concept was pitched to the Trail Blazers front office by Jay Isaac of Isaac-Ross Productions.<ref>{{Cite news |last=Nicholas |first=Jonathan |date=May 11, 1989 |title=Dunk funk Slam Jam time in Rip City |url=https://0-infoweb-newsbank-com.millennium.oceanbooks.org/apps/news/document-view?p=NewsBank&t=favorite%3AOBPPOWEA%21The%20Oregonian%20Collection%20/decade%3A1980%211980%2B-%2B1989&sort=YMD_date%3AD&fld-base-0=alltext&maxresults=20&val-base-0=Blazers%20mascot&docref=news/0EB085840B61131E |access-date=February 12, 2021 |work=The Oregonian |location=Portland, Oregon |page=D01}}</ref> On March 22, 1989, following a 151–127 victory over Portland, [[Golden State Warriors]] head coach [[Don Nelson]] protested to the media about a skit during a [[Time-out (sport)|timeout]], in which Bigfoot crushed a model of the [[Golden Gate Bridge]] while the song "[[I Left My Heart in San Francisco]]" played over the [[public address system]].<ref>{{Cite news |last=Jaynes |first=Dwight |date=March 23, 1989 |title=Nelson's explosion 'amazes' Trail Blazer official Spoelstra |url=https://0-infoweb-newsbank-com.millennium.oceanbooks.org/apps/news/document-view?p=NewsBank&t=favorite%3AOBPPOWEA%21The%20Oregonian%20Collection%20/decade%3A1980%211980%2B-%2B1989&sort=YMD_date%3AD&fld-base-0=alltext&maxresults=20&val-base-0=Blazers%20mascot&docref=news/0EB08570B93EC51E |access-date=February 12, 2021 |work=The Oregonian |location=Portland, Oregon |page=D10}}</ref><ref>{{Cite news |last=Jaynes |first=Dwight |date=March 22, 1989 |title=Warriors rip Blazers, get their revenge |url=https://0-infoweb-newsbank-com.millennium.oceanbooks.org/apps/news/document-view?p=NewsBank&t=favorite%3AOBPPOWEA%21The%20Oregonian%20Collection%20/decade%3A1980%211980%2B-%2B1989&sort=YMD_date%3AD&fld-base-0=alltext&maxresults=20&val-base-0=Blazers%20mascot&docref=news/0EB0856F2120595B |access-date=February 12, 2021 |work=The Oregonian |location=Portland, Oregon |page=E01}}</ref> Bigfoot was discontinued as Portland's mascot following the incident. A new Bigfoot character nicknamed Douglas Fur was introduced in March 2023 to serve as a secondary mascot alongside Blaze the Trail Cat.<ref>{{Cite web |last=Cuthill |first=Meagan |date=March 15, 2023 |title=A Bigfoot with a beanie is the Portland Trail Blazers' 2nd mascot |url=https://www.opb.org/article/2023/03/15/portland-trail-blazers-new-mascot-bigfoot-douglas-fur/ |archive-url=https://web.archive.org/web/20230315172845/https://www.opb.org/article/2023/03/15/portland-trail-blazers-new-mascot-bigfoot-douglas-fur/ |archive-date=March 15, 2023 |access-date=March 21, 2023 |website=Oregon Public Broadcasting}}</ref><ref>{{Cite web |last=Holdahl |first=Casey |date=March 14, 2023 |title=Portland Trail Blazers and Blaze the Trail Cat Reveal New Mascot – Douglas Fur |url=https://www.nba.com/blazers/news/portland-trail-blazers-and-blaze-the-trail-cat-reveal-new-mascot-douglas-fur |url-status=live |archive-url=https://web.archive.org/web/20230315055243/https://www.nba.com/blazers/news/portland-trail-blazers-and-blaze-the-trail-cat-reveal-new-mascot-douglas-fur |archive-date=March 15, 2023 |access-date=March 20, 2023 |website=[[NBA.com]] |publisher=NBA Media Ventures LLC}}</ref> A popular unofficial mascot was the late Bill "The Beerman" Scott, a [[Seattle]] beer vendor-cheerleader who worked for numerous pro teams, including the Trail Blazers, the [[Seattle Seahawks]], and the [[Seattle Mariners]]. Scott worked for the Trail Blazers from 1981 through 1985.<ref>{{Cite news |last=Moore |first=Jim |date=February 24, 2005 |title=Ailing 'Bill the Beerman' says he hasn't made his last call |url=http://www.seattlepi.com/moore/213379_moore24.html |url-status=live |archive-url=https://web.archive.org/web/20230321042410/https://www.seattlepi.com/sports/moore/article/Ailing-Bill-the-Beerman-says-he-hasn-t-made-his-1167153.php |archive-date=March 21, 2023 |access-date=November 7, 2007 |work=[[Seattle Post-Intelligencer]]}}</ref>