Editing Novell (section)

==== Intelligent workload management ====
In December 2009, Novell announced its intention to lead the market in [[intelligent workload management]], with products designed to manage diverse workloads in a heterogeneous data center.<ref name="ITM_2009"/> Seeing this approach as a key to giving customers confidence in the area of [[cloud computing security]], Novell restructured its business around the new initiative.<ref name="CWeekly_identity_2010"/> Technologies from Novell's 2008 acquisition of Canadian company [[PlateSpin]] were involved.<ref name="ZDN_identity_2010"/> Key to this also was the use of [[SUSE Studio]], an online Linux software creation tool through which users could develop their own [[Linux distribution]], [[software appliance]], or [[virtual appliance]].<ref name="ITM_2009"/> Hovsepian said, "Cloud computing is a megatrend that matches the company's core competencies. ... We've developed our Suse appliance tool for application vendors [who have brand new applications being written or built for the cloud]. This product allows them to create a virtual appliance. They won't have to rewrite and retest the application once it is in the cloud and it allows firms to host their application on other clouds too."<ref name="CWeekly_identity_2010"/> But Novell's approach would also support other cloud environments such as those based around [[Hyper-V]], [[VMware]], and [[Xen]].<ref name="ITM_2009"/>

Partnerships in connection with intelligent workload management were announced with [[SAP]], [[Citrix Systems]], [[Ingres (database)|Ingres]], and others.<ref name="CWeekly_identity_2010"/> Reaction of industry analysts to the move varied, with some positive and some more mixed.<ref name="CWeekly_identity_2010"/> Among the more skeptical was Dan Kusnetzky of [[ZDNet]], who wrote that Novell "clearly hopes that putting its products together in new ways and invoking today's catch phrases and buzz words will appear fresh and new."<ref name="ZDN_identity_2010"/> While Novell did have strong technologies in this computing realm, it struggled to attract the same market attention that competing product lines from the likes of Microsoft or VMware held.<ref name="ZDN_identity_2010"/>