Editing Marshall McLuhan (section)

===Influence===
After the publication of ''Understanding Media'', McLuhan received an astonishing amount of publicity, making him perhaps the most-publicized 20th-century English teacher and arguably the most controversial.{{According to whom|date=January 2013}}<ref>{{Citation|title=Marshall Mcluhan Full lecture: The medium is the message - 1977 part 1 v 3| date=9 August 2011 |url=https://www.youtube.com/watch?v=ImaH51F4HBw| archive-url=https://ghostarchive.org/varchive/youtube/20211107/ImaH51F4HBw| archive-date=2021-11-07 | url-status=live|language=en|access-date=2021-10-28}}{{cbignore}}</ref> This publicity began with the work of two California advertising executives, [[Howard Gossage]] and Gerald Feigen, who used personal funds to fund their practice of "genius scouting".<ref name="auto">Marchand, pp. 183.</ref>{{sfn|Rothenberg|1994|p=188}} Much enamoured of McLuhan's work, Feigen and Gossage arranged for McLuhan to meet with editors of several major New York magazines in May 1965 at the [[Lombardy Hotel]] in New York. Philip Marchand reports that, as a direct consequence of these meetings, McLuhan was offered the use of an office in the headquarters of both ''Time'' and ''[[Newsweek]]'' anytime he wanted it.<ref name="auto" />

In August 1965, Feigen and Gossage held what they called a "McLuhan festival" in the offices of Gossage's advertising agency in San Francisco. During this "festival", McLuhan met with advertising executives, members of the mayor's office, and editors from the ''[[San Francisco Chronicle]]'' and ''[[Ramparts (magazine)|Ramparts]]'' magazine. More significant was the presence at the festival of [[Tom Wolfe]], who wrote about McLuhan in a subsequent article, "What If He Is Right?", published in [[New York (magazine)|''New York'' magazine]] and Wolfe's own ''[[The Pump House Gang]]''. According to Feigen and Gossage, their work had only a moderate effect on McLuhan's eventual celebrity: they claimed that their work only "probably speeded up the recognition of his genius by about six months."<ref>Marchand, pp. 182–184.</ref>  In any case, McLuhan soon became a fixture of media discourse. ''Newsweek'' magazine did a cover story on him; articles appeared in ''Life'', ''Harper's'', ''Fortune'', ''Esquire'', and others. Cartoons about him appeared in ''The New Yorker''.<ref name="wired saint" /> In 1969, ''[[Playboy]]'' magazine published a lengthy interview with him.<ref>{{cite news |title=Playboy Interview: Marshall McLuhan |date=March 1969 |work=Playboy |pages=26–27, 45, 55–56, 61, 63}}</ref> In a running gag on the popular sketch comedy ''[[Rowan & Martin's Laugh-In]]'', the "poet" [[Henry Gibson]] would randomly say, "Marshall McLuhan, what are you doin'?"{{sfn|Marchand|1998|p=1}}

McLuhan was credited with coining the phrase ''[[Turn on, tune in, drop out]]'' by its popularizer, [[Timothy Leary]], in the 1960s. In a 1988 interview with [[Neil Strauss]], Leary said the slogan was "given to him" by McLuhan during a lunch in New York City. Leary said McLuhan "was very much interested in ideas and marketing, and he started singing something like, 'Psychedelics hit the spot / Five hundred micrograms, that’s a lot,' to the tune of a Pepsi commercial. Then he started going, 'Tune in, turn on, and drop out.{{' "}}{{sfn|Strauss|2011|pp=337–338}}

During his lifetime and afterward, McLuhan heavily influenced [[cultural criticism|cultural critics]], thinkers, and media theorists such as [[Neil Postman]], [[Jean Baudrillard]], [[Timothy Leary]], [[Terence McKenna]], [[William Irwin Thompson]], [[Paul Levinson]], [[Douglas Rushkoff]], [[Jaron Lanier]], [[Hugh Kenner]], [[Joey Skaggs]] and John David Ebert, as well as political leaders such as [[Pierre Elliott Trudeau]]<ref>{{cite news |url=http://archives.cbc.ca/IDC-1-69-342-1826/life_society/mcluhan/clip8 |title=It's cool not to shave – Marshall McLuhan, the Man and his Message – CBC Archives |access-date=2007-07-02 |work=CBC News |archive-date=2008-02-23 |archive-url=https://web.archive.org/web/20080223140844/http://archives.cbc.ca/IDC-1-69-342-1826/life_society/mcluhan/clip8 |url-status=live }}</ref> and [[Jerry Brown]]. [[Andy Warhol]] was paraphrasing McLuhan with his now famous "[[15 minutes of fame]]" quote. When asked in the 1970s for a way to sedate violence in [[Angola]], he suggested a massive spread of TV devices.<ref>[[Daniele Luttazzi]], interview at [[RAI Radio1]] show ''[http://www.radio.rai.it/radio1/radiounomusica/stereonotte.cfm Stereonotte] {{webarchive|url=https://web.archive.org/web/20070629015942/http://www.radio.rai.it/radio1/radiounomusica/stereonotte.cfm |date=2007-06-29 }}'', July 01 2007 2:00 am. Quote: "McLuhan era uno che al premier canadese che si interrogava su un modo per sedare dei disordini in Angola, McLuhan disse, negli anni 70, 'riempite la nazione di apparecchi televisivi'; ed è quello che venne fatto; e la rivoluzione in Angola cessò." {{in lang|it}}</ref> [[Douglas Coupland]] argued that McLuhan  "was conservative, socially, but he never let politics enter his writing or his teaching".<ref>{{Cite news|url=https://www.theglobeandmail.com/arts/television/the-world-according-to-marshallmcluhan/article35814584/|title=Douglas Coupland on Marshall McLuhan's prescience in modern political times|access-date=2019-12-09|archive-date=2020-06-14|archive-url=https://web.archive.org/web/20200614060212/https://www.theglobeandmail.com/arts/television/the-world-according-to-marshallmcluhan/article35814584/|url-status=live}}</ref>