Editing Fox Broadcasting Company (section)

===Station standardization===
During the early 1990s, Fox began having its stations use a branding structure using a combination of the "Fox" name and the station's channel number, often followed by the licensed call letters (for instance, WNYW in New York City, WTTG in Washington, D.C. and [[WAGA-TV]] in Atlanta, Georgia, are all branded as "Fox 5"). By the mid-to-late 1990s, stations minimized their call letters to be just barely readable while still in compliance with FCC identification requirements. This marked the start of the trend for other networks to apply such naming schemes.

The branding scheme has varied in some markets, with some Fox stations using a city or regional name within the branding instead of the channel number (for example, Chicago owned-and-operated station WFLD branded as "Fox Chicago" from 1997 to 2012<ref>{{cite web|title=Changing channels: Chicago TV stations face management churn, digital competition|url=http://www.chicagobusiness.com/article/20121103/ISSUE01/311039976/changing-channels-chicago-tv-stations-face-management-churn-digital-competition|first=Lynne|last=Marek|newspaper=[[Crain's Chicago Business]]|date=November 3, 2012|access-date=May 14, 2015}}</ref> and Philadelphia O&O [[WTXF-TV]] branded as "Fox Philadelphia" from 1995 to 2003); a few of the network's stations also minimized use of the "Fox" name, opting to use their call letters or a more generic branding (WSVN in Miami, which has branded as "WSVN 7" for general use and "(Channel) 7 News" for its newscasts since it joined the network in January 1989; KHON-TV (channel 2) in [[Honolulu]], which changed its general branding from "Fox 2" to "KHON 2" in 2003; WDRB in Louisville, Kentucky, which dropped its "Fox 41" brand in favor of branding by its call letters in September 2011;<ref>{{cite news|title=WDRB Attempts to Renew Contract With Fox, Establish Own Identity|url=http://archives.wfpl.org/2011/05/20/wdrb-attempts-to-renew-contract-with-fox-establish-own-identity/|first=Gabe|last=Bullard|website=[[WFPL]]|date=May 20, 2011|access-date=May 14, 2015|archive-url=https://web.archive.org/web/20150723015939/http://archives.wfpl.org/2011/05/20/wdrb-attempts-to-renew-contract-with-fox-establish-own-identity/|archive-date=July 23, 2015|url-status=dead|df=mdy-all}}</ref> and [[KVRR]] (channel 15) in [[Fargo, North Dakota]], which dropped the generic "Fox" branding it used in part due to its network of [[Broadcast relay station#Satellite stations|repeater stations]] throughout eastern North Dakota in favor of branding by its calls in May 2015). Similarly, most of the stations that switched to Fox as a result of its 1994 affiliation deal with New World Communications retained their Big Three-era branding for general or news purposes (with a few exceptions such as [[WJW (TV)|WJW]] in Cleveland, which dropped its CBS-era "TV8" and "Newscenter 8" brands in 1995, in favor of "Fox is ei<sub>8</sub>ht" as a general brand and ''ei<sub>8</sub>ht is News'' as the title for its newscasts; likewise that same year, [[KDFW]] in Dallas/Fort Worth re-branded itself as "Fox 4 Texas" after its newscast name of "News 4 Texas" before shortening its ID to simply "Fox 4" in 1996 and changing its newscast name to "Fox 4 News", both in use since then), before conforming to Fox's station branding conventions when Fox Television Stations acquired New World in 1997.

A particularly unique situation was with [[KTVU]] (channel 2) in [[Oakland, California|Oakland]]-San Francisco, which as a Fox affiliate under longtime owner [[Cox Media Group]], retained its perennial "Channel 2" brand (with limited references as "Fox Channel 2" by the early 1990s). In 1996, the station rebranded as "KTVU Fox 2" for general purposes (adding the Fox logo on the underside of the top line of its heritage "Circle Laser 2" logo as well), while retaining "''(KTVU) Channel 2 News''" as the branding for its newscasts. Fox Television Stations (which traded WFXT in Boston and [[WHBQ-TV]] (channel 13) in [[Memphis, Tennessee|Memphis]] station to Cox in 2014, in exchange for KTVU and sister station [[KICU-TV]]) instituted the "KTVU Fox 2" branding full-time in February 2015, retaining the "Circle Laser 2" both within the group's standardized "boxkite" logo and in an alternate version (which would become the primary logo through its de-emphasis of the O&O standardization later that year) placed next to a prominent Fox wordmark.<ref>{{cite web|title=KTVU Debuts Fox O&O Look and New Branding|url=http://damonbroadcasting.blogspot.com/2015/02/ktvu-debuts-fox-o-look-and-new-branding.html|website=TV News Coverage You Can Count On|date=February 9, 2015|access-date=May 14, 2015}}</ref> Another situation also includes another Fox station [[KCPQ]] in [[Seattle]], Washington, which as a Fox affiliate under [[Tribune Media]] and [[Nexstar Media Group]], also retained the "Q13 Fox" name as well as the "Q13 News" name for its newscast until KCPQ dropped the Q13 moniker and rebranded itself to "Fox 13" in September 2021, conforming with the branding of other Fox O&O stations after its acquisition by Fox.

Starting in 2006, more standardization of the O&Os began to take place both on-air and online. All of the network's O&Os began adopting an on-air look more closely aligned with the [[Fox News]] Channel, which included a standardized red, white and blue boxkite-style logo augmented by red pillars (which rotated on-air, particularly in the logo bugs seen during newscasts). After News Corporation's acquisition of the social networking site [[Myspace]] (which it sold in June 2011 to a consortium that included singer [[Justin Timberlake]] among its backers), some Fox O&Os launched websites with identical layouts and similar URL domains under the "MyFox" scheme (such as MyFoxDC.com for WTTG). On-air usage of the FNC-inspired logos was reduced in August 2012 (when a new standardized graphics package was implemented, with [[wordmark]] bugs being used during newscasts and other programming), while several of the O&Os ceased using the "MyFox" domains in 2015; the use of the Fox News Channel boxkite logos in all elements, along with explicit connections with the latter, was drastically reduced since the July 2016 resignation of [[Roger Ailes]] from Fox for a more traditional and simpler 'call-channel number' horizontal wordmark style which is more flexible with both traditional television and smaller mobile screens. In 2017, Fox's local newscast music composer, [[Stephen Arnold Music]], released a new news music package, "Beyond", that uses none of the Fox News Channel sonic elements associated with the previous Fox O&O music package, and it has rolled out across all Fox O&O local news operations.

As of 2017, Fox O&O's with a sister MyNetworkTV station in that market have also begun to play down that network, with many MyNetworkTV O&O's now taking on the branding of "Fox (channel number) Plus/Xtra/More", etc., suggesting them as an extension of their higher-profile sister Fox station. Several of these stations now also carry extended newscasts or rebroadcasts of earlier newscasts from their sister stations during primetime, pushing MyNetworkTV's schedule to a late night offering.