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==Sponsorship== {{see also|English football sponsorship}} [[File:2010 FA Cup Final banner.jpg|thumb|The [[Pre-game ceremony|pre-match ceremony]] ahead of the [[2010 FA Cup Final]] featuring sponsorship by [[E.ON]]]] Since the start of the [[1994β95 FA Cup|1994β95 season]], the FA Cup has been sponsored. However, to protect the identity of the competition, the sponsored name has always included 'The FA Cup' in addition to the sponsor's name, unlike sponsorship deals for the [[EFL Cup|League Cup]] where the word 'cup' is preceded by only the sponsor's name. Sponsorship deals run for four years, though β as in the case of [[E.ON]] β one-year extensions may be agreed. [[Emirates (airline)|Emirates Airline]] has been the sponsor since 2015, initially renaming the competition as 'The Emirates FA Cup', unlike previous editions, which included 'The FA Cup in association with E.ON' and 'The FA Cup with [[Budweiser]]'.<ref name="Emirates">{{cite news |url=https://www.bbc.co.uk/sport/0/football/32944162 |title=FA Cup get first title sponsor following deal with Emirates Airline |publisher=BBC Sport |date=30 May 2015 |access-date=30 May 2015 |archive-date=25 June 2015 |archive-url=https://web.archive.org/web/20150625042714/http://www.bbc.co.uk/sport/0/football/32944162 |url-status=live }}</ref> The Emirates sponsorship deal, originally scheduled to terminate in 2018, was later extended three times until 2021, 2024, 2028.<ref name="The FA">{{cite web|url=https://www.thefa.com/news/2024/aug/01/emirates-fa-cup-extension-20240108 |title=The FA Cup extends its global partnership with Emirates for four more years |work=The FA |date=1 August 2024 |accessdate=15 August 2024}}</ref> {| class="wikitable" style="text-align:center" |- ! Period ! Sponsor ! Name ! Trophy |- |1871β1994 |{{N/A}} |'''The FA Cup''' |rowspan="8"| Original |- |1994β1998 |[[Littlewoods]] |'''The FA Cup sponsored by Littlewoods'''<ref name="Littlewoods">{{cite news |title=F.A. Cup Soccer Gets A Sponsor |url=https://query.nytimes.com/gst/fullpage.html?res=9401E1DF1538F931A3575AC0A962958260 |work=The New York Times |date=2 September 1994 |access-date=10 October 2011 |archive-date=29 May 2020 |archive-url=https://web.archive.org/web/20200529044329/https://www.nytimes.com/1994/09/02/sports/fa-cup-soccer-gets-a-sponsor.html |url-status=live }}</ref> |- |1998β2002 |[[Axa]] |'''The AXA sponsored FA Cup'''<ref name="Axa wins FA Cup">{{cite news |title=Axa wins FA Cup |url=http://news.bbc.co.uk/1/hi/sport/football/138103.stm |publisher=BBC News |date=23 July 1998 |access-date=10 October 2011 |archive-date=16 February 2003 |archive-url=https://web.archive.org/web/20030216174510/http://news.bbc.co.uk/1/hi/sport/football/138103.stm |url-status=live }}</ref> (1998β1999)<br />'''The FA Cup sponsored by AXA''' (1999β2002) |- |2002β2006 |{{N/A}} |'''The FA Cup''' |- |2006β2011 |[[E.ON]] |'''The FA Cup sponsored by E.ON'''<ref>{{cite news|url=http://news.bbc.co.uk/sport1/hi/football/fa_cup/4676576.stm|title=FA announces new Cup sponsorship|access-date=30 September 2014|archive-date=9 February 2006|archive-url=https://web.archive.org/web/20060209032507/http://news.bbc.co.uk/sport1/hi/football/fa_cup/4676576.stm|url-status=live}}</ref><ref>{{cite web|url=http://www.thefa.com/TheFACup/FACompetitions/TheFACup/NewsAndFeatures/2010/eon-180610 |archive-url=https://archive.today/20100916072929/http://www.thefa.com/TheFACup/FACompetitions/TheFACup/NewsAndFeatures/2010/eon-180610 |url-status=dead |archive-date=16 September 2010 |title=NotFound |access-date=30 September 2014 }}</ref> |- |2011β2014 |[[Budweiser]] |'''The FA Cup with Budweiser'''<ref>{{cite web|title=FA Cup to be sponsored by Budweiser beer|url=https://www.bbc.com/news/business-13792977|publisher=BBC News|date=16 June 2011|access-date=26 January 2021|archive-date=4 February 2021|archive-url=https://web.archive.org/web/20210204033025/https://www.bbc.com/news/business-13792977|url-status=live}}</ref> |- |2014β2015 |{{N/A}} |'''The FA Cup''' |- |2015β2028 |[[Emirates (airline)|Emirates]] |'''The Emirates FA Cup'''<ref>{{cite web|url=https://www.bbc.co.uk/sport/0/football/32944162 |title=FA Cup get first title sponsor following deal with Emirates Airline |work=BBC Sport |date=30 May 2015 |access-date=30 May 2015}}</ref><ref name="The FA"/> |} From 2006 to 2013, [[Umbro]] supplied match balls for all FA Cup matches. They were replaced at the start of the 2013β14 season by [[Nike Inc.|Nike]], who produced the competition's official match ball for five seasons. [[Mitre Sports International|Mitre]] took over for the 2018β19 season, beginning a three-year partnership with the FA.<ref>{{cite news |title=The FA announces a three-year partnership with Mitre |url=http://www.thefa.com/news/2018/aug/01/mitre-partnership-010818 |publisher=The Football Association |date=1 August 2018 |access-date=11 November 2018 |archive-date=1 August 2018 |archive-url=https://web.archive.org/web/20180801211019/http://www.thefa.com/news/2018/aug/01/mitre-partnership-010818 |url-status=live }}</ref>
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