Editing Customer relationship management (section)

=== Cloud computing and SaaS ===
Many CRM vendors offer subscription-based web tools ([[cloud computing]]) and [[Software as a service|SaaS]]. [[Salesforce.com]] was the first company to provide enterprise applications through a web browser, and has maintained its leadership position.<ref>[https://www.pcworld.com/article/193463/put_cloud_crm_to_work.html Put Cloud CRM to Work] ''PC World'': April 2010</ref>

Traditional providers moved into the cloud-based market via acquisitions of smaller providers: [[Oracle Corporation|Oracle]] purchased [[RightNow]] in October 2011,<ref>[https://techcrunch.com/2011/10/24/oracle-buys-cloud-based-customer-service-company-rightnow-for-1-5-billion/ Oracle Buys Cloud-based Customer Service Company RightNow For $1.5 Billion] ''Techcrunch'': 24 October 2011</ref> and [[Taleo]]<ref>{{Cite web|date=2012-02-09|title=News Analysis: The Implications Of Oracle's Acquisition Of Taleo|url=https://enterpriseirregulars.com/45817/news-analysis-the-implications-of-oracles-acquisition-of-taleo/|access-date=2021-08-04|website=Enterprise Irregulars|language=en-US}}</ref> and Eloqua<ref>{{Cite news|date=2012-12-20|title=Oracle to Buy Eloqua in $810 Million Deal|language=en-US|work=[[The Wall Street Journal]]|url=https://online.wsj.com/article/SB10001424127887323777204578191171409150846.html|access-date=2021-08-04|issn=0099-9660}}</ref> in 2012; [[SAP AG|SAP]] acquired [[SuccessFactors]] in December 2011<ref>[https://web.archive.org/web/20120106051646/http://www.businessweek.com/news/2011-12-07/sap-challenges-oracle-with-3-4-billion-successfactors-purchase.html SAP Challenges Oracle With $3.4 Billion SuccessFactors Purchase] ''Bloomberg Businessweek'': 7 December 2011</ref> and [[NetSuite]] acquired Verenia in 2022.<ref>{{Cite web |title=NetSuite acquires most of Verenia, the CPQ and CRM vendor |url=https://www.enterprisetimes.co.uk/2022/01/10/netsuite-acquires-most-of-verenia-the-cpq-and-crm-vendor/ |website=enterprise times|date=10 January 2022 }}</ref>