Editing Coca-Cola (section)

===Holiday campaigns===
Throughout the years, Coca-Cola has released limited-time collector bottles for Christmas.

[[File:Weihnachtstruck.jpg|thumb|upright|A [[Freightliner Trucks|Freightliner]] Coca-Cola Christmas truck in [[Dresden]], Germany, 2004]]

Debuted in 1995, the "Holidays are coming!" advertisement featured a train of red delivery trucks, emblazoned with the Coca-Cola name and decorated with [[Christmas lights]], driving through a snowy landscape and causing everything that they pass to light up and people to watch as they pass through.<ref name="Sandison">{{cite news|title=Coca-Cola revives popular 'holidays are coming' ad|last=Sandison|first=Nikki|work=[[Brand Republic]]|date=November 16, 2007|url=http://brandrepublic.com/News/767575/Coca-Cola-revives-popular-holidays-coming-ad/|access-date=January 22, 2011|archive-url=https://web.archive.org/web/20110514201736/http://www.brandrepublic.com/News/767575/Coca-Cola-revives-popular-holidays-coming-ad/|archive-date=May 14, 2011|url-status=live}}</ref><ref name=1995Ad>{{cite news |last1=Vadukul |first1=Alex |title=Coca-Cola's Holiday Ads Trade the 'Real Thing' for Generative A.I. |url=https://www.nytimes.com/2024/11/20/style/coca-cola-holiday-ads-ai.html |access-date=December 2, 2024 |work=The New York Times |url-access=limited | date=November 20, 2024}}</ref>

The advertisement fell into disuse in 2001, as the Coca-Cola Company restructured its advertising campaigns so that advertising around the world was produced locally in each country, rather than centrally in the company's headquarters in Atlanta, Georgia.<ref>{{cite news|work=The Guardian|last=Armstrong|first=Stephen|date=May 14, 2001|url=http://guardian.co.uk./media/2001/may/14/mondaymediasection6|publisher=Guardian News and Media Limited|title=Coke goes for broke|access-date=November 15, 2008|archive-url=https://web.archive.org/web/20091123155634/http://www.guardian.co.uk/media/2001/may/14/mondaymediasection6|archive-date=November 23, 2009|url-status=live}}</ref> In 2007, the company brought back the campaign after, according to the company, many consumers telephoned its information center saying that they considered it to mark the beginning of Christmas.<ref name=Sandison /> The advertisement was created by US advertising agency Doner, and has been part of the company's global advertising campaign for many years.<ref>{{cite news|url=http://www.accessmylibrary.com/coms2/summary_0286-7140327_ITM|archive-url=https://web.archive.org/web/20081206010554/http://www.accessmylibrary.com/coms2/summary_0286-7140327_ITM|archive-date=December 6, 2008|title=The Coca-Cola Challenge|date=October 22, 2004|work=Campaign|url-status=live}}</ref>

Keith Law, a producer and writer of commercials for [[Belfast CityBeat]], was not convinced by Coca-Cola's reintroduction of the advertisement in 2007, saying that "I do not think there's anything Christmassy about [[HGVs]] and the commercial is too generic."<ref>{{cite news|title=Do TV campaigns ad up?|last=Hardy|first=Jane|date=December 27, 2007|url=http://www.belfasttelegraph.co.uk./lifestyle/do-tv-campaigns-ad-up-13505247.html|work=[[The Belfast Telegraph]]|url-status=dead|archive-url=https://archive.today/20120530045617/http://www.belfasttelegraph.co.uk/lifestyle/do-tv-campaigns-ad-up-13505247.html|archive-date=May 30, 2012}}</ref>

In 2001, singer [[Melanie Thornton]] recorded the campaign's advertising jingle as a single, "[[Wonderful Dream (Holidays Are Coming)]]", which entered the pop-music charts in Germany at no. 9.<ref>{{cite news|work=Der Spiegel|language=de|date=November 25, 2001|title=Melanie Thornton: "Ich wollte immer Musik"|url=http://spiegel.de./panorama/0,1518,169615,00.html|publisher=SPIEGELnet GmbH|access-date=November 15, 2008|archive-url=https://web.archive.org/web/20081211064152/http://www.spiegel.de/panorama/0,1518,169615,00.html|archive-date=December 11, 2008|url-status=live}}</ref><ref>{{cite news|author=Prentiss Findlay|url=http://www.accessmylibrary.com/coms2/summary_0286-2079594_ITM|archive-url=https://web.archive.org/web/20081206010548/http://www.accessmylibrary.com/coms2/summary_0286-2079594_ITM|archive-date=December 6, 2008|title=Charleston native Thornton to be buried on Saturday.|date=December 7, 2001|work=[[The Post and Courier]]|url-status=live|location=Charleston, SC}}</ref> In 2005, Coca-Cola expanded the advertising campaign to radio, employing several variations of the jingle.<ref>{{cite news|title=Coca-Cola restructures in healthy drinks focus|last=Clark|first=Nicola|date=November 29, 2005|work=[[Brand Republic]]|url=http://brandrepublic.com./News/530102/Coca-Cola-restructures-healthy-drinks-focus/|archive-url = https://web.archive.org/web/20110708090950/http://brandrepublic.com./News/530102/Coca-Cola-restructures-healthy-drinks-focus/ |archive-date = July 8, 2011|url-status=dead}}</ref>

In 2011, Coca-Cola launched a campaign for the Indian holiday [[Diwali]]. The campaign included commercials, a song, and an integration with [[Shah Rukh Khan|Shah Rukh Khan's]] film ''[[Ra.One]]''.<ref>{{cite web |url=http://www.bestmediainfo.com/2011/10/coca-cola-launches-its-diwali-campaign/ |title=Coca-Cola launches its Diwali campaign " Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry |publisher=Bestmediainfo.com |date=October 13, 2011 |access-date=April 23, 2012 |archive-url=https://web.archive.org/web/20120522073503/http://www.bestmediainfo.com/2011/10/coca-cola-launches-its-diwali-campaign/ |archive-date=May 22, 2012 |url-status=live }}</ref><ref>{{cite web|url=https://www.youtube.com/watch?v=mJeC_XTBSiQ|title=Coca-Cola Diwali!|date=November 12, 2010|publisher=YouTube|url-status=live|archive-url=https://web.archive.org/web/20101120202637/https://www.youtube.com/watch?v=mJeC_XTBSiQ|archive-date=November 20, 2010|access-date=April 23, 2012}}</ref><ref>{{cite web |last=Heikkila |first=Pia |url=http://www.thenational.ae/thenationalconversation/industry-insights/media/from-bollywood-to-the-world |title=From Bollywood to the world |publisher=The National |date=May 25, 2010 |access-date=April 23, 2012 |url-status=dead |archive-url=https://web.archive.org/web/20120721134145/http://www.thenational.ae/thenationalconversation/industry-insights/media/from-bollywood-to-the-world |archive-date=July 21, 2012 }}</ref>

In November 2024, Coca-Cola released three short [[Generative artificial intelligence|AI-generated]] videos as its Christmas ads, reviving the original 1995 "Holidays are Coming" ads. The ads were created by three AI studios: Secret Level, Silverside AI, and the Wild Card.<ref name=1995Ad/> Upon its release, the commercials drew backlash on [[social media]].<ref name=1995Ad/> [[Alex Hirsch]], the creator of ''[[Gravity Falls]]'', wrote on Twitter: "FUN FACT: @CocaCola is 'red' because it's made from the blood of out-of-work artists! #HolidayFactz".<ref>{{cite magazine|last=Di Placido|first=Dani|date=November 16, 2024|url=https://www.forbes.com/sites/danidiplacido/2024/11/16/coca-colas-ai-generated-ad-controversy-explained/|title=Coca Cola's AI-Generated Ad Controversy, Explained|magazine=[[Forbes]]|access-date=November 19, 2024}}</ref><ref>{{cite news|last=Horvath|first=Bruna|date=November 18, 2024|url=https://www.nbcnews.com/tech/innovation/coca-cola-causes-controversy-ai-made-ad-rcna180665|title=Coca-Cola causes controversy with AI-made ad|publisher=[[NBC News]]|access-date=November 19, 2024}}</ref> The company defended ads, writing to ''[[The New York Times]]'' "Coca-Cola will always remain dedicated to creating the highest level of work at the intersection of human creativity and technology".<ref name=1995Ad/>