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==Traditions== ===Tiger Paw=== The Tiger Paw became the official logo for Clemson University in 1970, in place of the previous tiger logo. The change was inspired by President Robert Edwards to "upgrade the image of the university." The Tiger Paw logo was introduced at a press conference on July 21, 1970. It was created by John Antonio and developed by Helen Weaver of Henderson Advertising in [[Greenville, South Carolina]] from a mold of a [[Bengal tiger]] sent to the agency by the Field Museum of Natural History in Chicago. The paw is now used on all athletic teams and collegiate documents. The tiger paw is also painted on surfaces throughout campus and on highways leading to the campus.<ref>{{cite book|last=Bradley|first=Bob|title=Death Valley Days|year=1991|publisher=Longsteet Press|isbn=978-1563520068|pages=36β42}}</ref> ===Homecoming and Tigerama=== Every year, Clemson students have the opportunity to attend Homecoming and Tigerama. The Clemson Homecoming tradition began in 1914 and has been held annually at Clemson University ever since. During homecoming week, various student organizations design and build Homecoming floats on Bowman Field. The floats are then revealed on the Saturday of the football game and judged by a select panel. Since 1957, Clemson has held "Tigerama" on the Friday night of homecoming week. Tigerama is one of the nation's largest student-run-pep rallies, averaging about 40,000 people. This Clemson event includes the crowning of Miss Homecoming, skits by various academic organizations, and a fireworks show.<ref name="Blackman 1999 144"/><ref>{{cite web|title=Traditions|url=http://www.clemson.edu/about/traditions.html|publisher=Clemson University|access-date=24 July 2012}}</ref> ===First Friday Parade=== The First Friday Parade has been held on the Friday before the first home football game every year since 1974. The parade includes fraternities, sororities, the Clemson marching band, the university president, and many other student organizations. A pep rally is held in the university's [[amphitheater]]. In 1985, the parade had its highest attendance when accompanying CBS commentators were the Grand Marshals.<ref name="Blackman 1999 144">{{cite book|last=Blackman|first=Sam|title=Clemson: Where the Tigers play|year=1999|publisher=Sports Publishing|isbn=978-1583820056|page=144}}</ref><ref name="Traditions">{{cite web|title=Traditions|url=http://www.clemson.edu/about/traditions.html|access-date=6 June 2013}}</ref> ===Alma mater=== The Clemson University alma mater originated in the 1910s after a group of Clemson ROTC cadets in May 1918 was asked to sing the school's song at a gathering of ROTC cadets in [[Plattsburgh, New York]]; they were unable to do so, as Clemson had no song at the time. One of the cadets in attendance, A.C. Corcoran of [[Charleston, South Carolina]], decided to remedy the situation and wrote the words to the alma mater and set them to [[Annie Lisle]], which was the melody of [[Cornell University]]'s alma mater, as well as many others. The words were later officially accepted by the then-named Clemson Agricultural College as the alma mater and were first performed by the Clemson Glee Club on February 17, 1919.<ref name="Alma Mater">{{cite web|title=The Mystery of the Clemson Alma Mater|url=http://www.clemson.edu/tigerband/History_AlmaMater.htm|publisher=Clemson University|access-date=20 January 2013}}</ref> In 1947, the club "Tiger Brotherhood" decided that, rather than continue borrowing another school's melody, the university should compose its own. As a result, the Tiger Brotherhood sponsored a contest to have Clemson students compose a unique melody. On May 5, 1947, Clemson University's school newspaper "The Tiger" announced Robert E. Farmer of [[Anderson, South Carolina]], a member of the glee club at the time, as the winner. Farmer's melody was slightly altered in 1970 but was restored to its original tune in 2009.<ref name = "Alma Mater" /> ===Fight song=== The university's fight song is the [[jazz standard]], the "[[Tiger Rag]]".<ref>"[http://www.clemson.edu/about/traditions.html Traditions]". Clemson University. 2011. Retrieved 16 September 2011.</ref> ===Memorial Stadium traditions=== {{main|Memorial Stadium, Clemson#Traditions}}
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