Editing Citroën (section)

==Logo==
[[File:Engrenages - 85.488 -.jpg|thumb|120px|The gears with ''[[Herringbone gear|double chevrons]]'' that reputedly were the basis of the Citroën logo]]
The origin of the logo may be traced back to a trip made by the 22-year-old André Citroën to the city of [[Łódź]] in [[Poland]], where he discovered an innovative design for a [[Chevron (insignia)|chevron]]-shaped [[gear]] used in [[Milling (grinding)|milling]]. He bought the patent for its application in steel. Mechanically a gear with [[helix|helical]] teeth produces an axial force. By adding a second helical gear in opposition, this force is cancelled. The two [[chevron (insignia)|chevron]]s of the logo represent the intermeshing contact of the two.<ref>{{cite web|title=Citroën Logo: Design and History|url=http://www.famouslogos.net/citroen-logo|publisher=FamousLogos.net|access-date=19 August 2011|archive-date=18 October 2012|archive-url=https://web.archive.org/web/20121018003857/http://www.famouslogos.net/citroen-logo|url-status=dead}}</ref> Early Citroën cars used a herringbone bevel gear [[final drive]] in the rear axle.<ref>{{cite journal
    |title=Autocar Handbook
    |journal=The Autocar
    |edition=Ninth
    |date=c. 1919 
    |publisher=Iliffe & Sons |location=London
}}</ref>

The presentation of the logo has evolved over time. Before the war, it was rendered in yellow on a blue background. After the war, the chevrons became more subtle [[Herringbone pattern|herringbones]],<ref>{{cite web |url=http://www.citroen-mania.com.ar/logo-citroen.htm |title=Logo: Citroën |access-date=18 March 2014 |archive-url=https://web.archive.org/web/20130216084114/http://www.citroen-mania.com.ar/logo-citroen.htm |archive-date=16 February 2013 |url-status=dead }}</ref> usually on a white background. With the company searching for a new image during the 1980s, the logo became white on red to give an impression of dynamism.

On 5 February 2009, Citroën launched a new brand identity to celebrate its 90th anniversary, replacing the 1985 design. The new logo was a 3D metallic variation of the double chevron logo accompanied by a new font for the Citroën name and the new slogan "Créative Technologie". A TV campaign reminiscing over {{val|90|u=years}} of Citroën was commissioned to announce the new identity to the public.<ref>{{Cite web|url=https://www.youtube.com/watch?v=pkpyz8etla0| archive-url=https://ghostarchive.org/varchive/youtube/20211102/pkpyz8etla0| archive-date=2 November 2021 | url-status=live|title=90 Years Citroën TV Ad (Youtube Video)| website=[[YouTube]]| date=20 July 2009}}{{cbignore}}</ref> In October 2016, Citroën released an alternative version of its logo in 2D, adopting the [[flat design]] style, which was very popular at the time.<ref>{{Cite web |title=Un nouveau logo pour Citroën |url=https://www.caradisiac.com/un-nouveau-logo-pour-citroen-110567.htm |website=caradisiac|date=16 October 2016 }}</ref> In 2022, the brand unveiled a new badge design which is a modern-day representation of its original 1919 logo, returning the oval shape to the two chevrons.<ref>{{cite web | url=https://www.carscoops.com/2022/09/citroen-unveils-new-logo-inspired-from-its-past-teases-new-concept/ | title=Citroen Unveils New Logo Inspired from Its Past, Teases New Concept | date=27 September 2022 }}</ref>

===Logo evolution===
Citroën logos through the history:<ref>{{cite news|url=https://www.caranddriver.com/news/a41470144/citroen-new-logo-coming/| first = Fred | last = Smith|date=30 September 2022|title=Citroën Is Getting a New Logo|work=Car and Driver}}</ref><ref>{{cite news|url=https://www.dezeen.com/2022/09/30/citroen-reinterprets-original-logo-electric-cars-news/|first = Alice | last = Finney|date=30 September 2022|title=Citroën returns to original logo to create "symbol of progress" for electric era|work=dezeen}}</ref> <gallery perrow="5">
File:Logo-citroen-1919.png      | 1919–1921
File:Citroen Logo 1919-1932.jpg | 1921–1932
File:Citroen swan logo.png      | 1932–1936
File:Logo-1936-1959.png         | 1936–1959
File:Logo.citroen.1960.png      | 1959–1966
File:Citroen-1959.png           | 1966–1985
File:Citroën Logo.svg           | 1985–2009
File:Logo-citroen.jpg           | 2005–2012 (badge)
File:Citroen-logo-2009.png      | 2009–2016
File:Citroen 2016 logo.svg      | 2016–2022
File:Citro%C3%ABn_2021.svg      | 2021–2022 (alternative logo)
File:Citroen 2022.svg           | 2022–present
</gallery>