Editing Beyoncé (section)

== Business endeavors ==
In 2010, Beyoncé founded her own entertainment company [[Parkwood Entertainment]] which formed as an imprint based from Columbia Records. Originally launched in 2008 as a production unit,<ref name="Music World Ent">{{cite web|url=http://musicworldent.com/artists/beyonce|title=Beyoncé|publisher=[[Music World Entertainment]]|access-date=April 7, 2012|archive-url=https://web.archive.org/web/20120331055639/http://musicworldent.com/artists/beyonce|archive-date=March 31, 2012}}</ref> it is headquartered in New York City and serves as an umbrella for Beyoncé's various brands in music, movies, videos, and fashion. Parkwood Entertainment's first production was the musical biopic ''[[Cadillac Records]]'' (2008), in which Beyoncé starred and co-produced.<ref>{{cite web|url=https://allmovie.com/movie/cadillac-records-v429778| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/https://allmovie.com/movie/cadillac-records-v429778| archive-date=October 27, 2021|title=Cadillac Records (2008)|publisher=[[AllMovie]]|first=Jason|last=Buchanan|access-date=April 7, 2012}}{{cbignore}}</ref> The company has distributed all of Beyoncé's albums since [[4 (Beyoncé album)|''4'']] (2011), including her [[Beyonce (album)|self-titled fifth studio album]] (2013) and ''[[lemonade (album)|Lemonade]]'' (2016), as well as [[the Carter]]s' ''[[Everything is Love]]'' (2018). Beyoncé has signed other artists to Parkwood such as [[Chloe x Halle]], who performed at [[Super Bowl LIII]] in February 2019.<ref>{{cite magazine |title=Beyonce Is 'Proud' of Chloe x Halle After Super Bowl 2019 Performance |magazine=[[Billboard (magazine)|Billboard]] |date=February 5, 2019 |url=https://www.billboard.com/music/music-news/beyonce-proud-chloe-x-halle-super-bowl-8496569/ |access-date=February 11, 2023}}</ref>

In February 2024, Beyoncé launched [[Cécred]], a hair care product line developed to fit different hair textures.<ref name="wwd.com">{{cite magazine|url=https://wwd.com/pop-culture/celebrity-news/beyonce-cecred-hair-line-info-1236169228/|title=Beyoncé Reveals the Launch of New Hair Care Line Cécred|magazine=Women's Wear Daily|date=February 7, 2024 |access-date=February 9, 2024|archive-date=February 8, 2024|archive-url=https://web.archive.org/web/20240208172034/https://wwd.com/pop-culture/celebrity-news/beyonce-cecred-hair-line-info-1236169228/|url-status=live}}</ref> Following its launch, she established an annual [[Grant (money)|grant]] in collaboration with BeyGood. This is an effort to provide financial support to [[cosmetology]] students and professional [[hair stylists]] within the [[beauty industry]].<ref>{{cite magazine|url=https://www.billboard.com/music/music-news/beyonce-beygood-cecred-cosmetology-scholarship-fund-1235610676/|title=Beyoncé's BeyGOOD & Cécred Fund Announces $500K Cosmetology School Scholarship|date=February 20, 2024|access-date=March 9, 2024|last=Denis|first=Kyle|magazine=Billboard}}</ref> A yearly $500,000 is funding [[cosmetology school]] scholarships and salon business grants across five cities chosen for their large, diverse community of hair stylists: [[Atlanta]], [[Chicago]], [[Houston]], [[Los Angeles]] and [[Clementon]].{{efn|Clementon is technically a [[borough]] but is listed as one of the "cities" chosen on the Cécred website.}}<ref>{{cite web|url=https://cecred.com/en-uk/pages/philanthropy|title=Philanthropy - Cécred|website=Cécred|access-date=March 9, 2024}}</ref>

=== Endorsements and partnerships ===
Beyoncé began working with [[Pepsi]] in 2002;<ref>{{cite news|last=Ives|first=Nat|title=Pepsi Switches To a New Voice Of a Generation|url=https://www.nytimes.com/2002/12/18/business/pepsi-switches-to-a-new-voice-of-a-generation.html|work=The New York Times|date=December 18, 2002|archive-url=https://web.archive.org/web/20121116044537/http://www.nytimes.com/2002/12/18/business/pepsi-switches-to-a-new-voice-of-a-generation.html|archive-date=November 16, 2012|url-status=live}}</ref> in 2004, she appeared in a [[Gladiator]]-themed commercial with Britney Spears, [[Pink (singer)|Pink]], and [[Enrique Iglesias]].<ref>{{cite news|title=Britney, Beyoncé, Pink star in Pepsi ad|url=https://www.usatoday.com/life/music/news/2004-01-27-pepsi-ad_x.htm|work=USA Today|date=January 27, 2004|archive-url=https://web.archive.org/web/20120628124843/http://www.usatoday.com/life/music/news/2004-01-27-pepsi-ad_x.htm|archive-date=June 28, 2012|url-status=live}}</ref> In 2012, Beyoncé signed a $50&nbsp;million deal to endorse Pepsi.<ref name="pepsi2013">{{cite news|last=Sisario|first=Ben|url=https://www.nytimes.com/2012/12/10/business/media/in-beyonce-deal-pepsi-focuses-on-collaboration.html| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/https://www.nytimes.com/2012/12/10/business/media/in-beyonce-deal-pepsi-focuses-on-collaboration.html| archive-date=October 27, 2021|title=In Beyoncé Deal, Pepsi Focuses on Collaboration|work=The New York Times|date=December 9, 2012|access-date=December 11, 2012}}{{cbignore}}</ref> The [[Center for Science in the Public Interest]] wrote her an open letter asking her to reconsider the deal due to the unhealthiness of the product and to donate the proceeds to a medical organization.<ref name="rumugam">{{cite news|url=https://www.forbes.com/sites/nadiaarumugam/2013/01/20/white-house-removes-petition-demanding-pepsi-spokesperson-beyonce-ousted-from-inauguration-lineup/| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/https://www.forbes.com/sites/nadiaarumugam/2013/01/20/white-house-removes-petition-demanding-pepsi-spokesperson-beyonce-ousted-from-inauguration-lineup/| archive-date=October 27, 2021|title=White House Removes Petition Demanding Pepsi Spokesperson Beyoncé Ousted From Inauguration Lineup|work=Forbes|access-date=December 18, 2013|first=Nadia|last=Arumugam|date=January 20, 2013}}{{cbignore}}</ref> Nevertheless, NetBase found that Beyoncé's campaign was the most discussed endorsement in April 2013, with a 70{{nbsp}}percent positive audience response to the commercial and print advertisements.<ref>{{cite web|title=Pepsi/Beyoncé and Chanel/Brad Pitt Battle for Most Celebrity Spokesperson Chatter: NetBase Evaluates Endorsement Buzz Winners|work=Marketwire |url=http://www.marketwire.com/press-release/pepsi-beyonce-chanel-brad-pitt-battle-most-celebrity-spokesperson-chatter-netbase-evaluates-1777400.htm|publisher=Market Wired|date=April 10, 2013|access-date=April 22, 2013|archive-url=https://web.archive.org/web/20130530233917/http://www.marketwire.com/press-release/pepsi-beyonce-chanel-brad-pitt-battle-most-celebrity-spokesperson-chatter-netbase-evaluates-1777400.htm|archive-date=May 30, 2013}}</ref> Beyoncé has also collaborated with Tommy Hilfiger for the fragrances [[True Star (perfume)|True Star]]—for which she recorded a cover of "[[Wishing on a Star]]"<ref>{{cite magazine|last1=Jessen |first1=Monique |last2=Silverman |first2=Stephen |name-list-style=amp|title=Beyoncé Launches New True Star Fragrance|url=http://www.people.com/people/article/0,,656036,00.html|magazine=People|date=June 22, 2004|archive-url=https://web.archive.org/web/20070513155821/http://www.people.com/people/article/0,,656036,00.html|archive-date=May 13, 2007|url-status=dead}}</ref>—and True Star Gold.<ref>{{cite news|url=http://www.mtv.com/news/articles/1513363/lawsuit-against-britney-dismissed.jhtml|title=For The Record: Quick News On Britney Spears, Kevin Federline, Paris Hilton, Beyoncé, Beanie Sigel, Madonna & More|publisher=MTV News|date=November 9, 2005|archive-url=https://web.archive.org/web/20110624084029/http://www.mtv.com/news/articles/1513363/lawsuit-against-britney-dismissed.jhtml|archive-date=June 24, 2011|url-status=dead}}</ref> In 2007, she promoted Emporio Armani’s Diamonds fragrance.<ref>{{cite news|url=https://www.usatoday.com/life/people/2007-08-08-beyonce-fragrance_N.htm|title=Beyoncé stars in new fragrance campaign|newspaper=USA Today|date=August 8, 2007|archive-url=https://web.archive.org/web/20090208015433/http://www.usatoday.com/life/people/2007-08-08-beyonce-fragrance_N.htm|archive-date=February 8, 2009|url-status=live}}</ref> Beyoncé launched her first official fragrance, Heat, in 2010, followed by [[Heat (fragrance)#Heat Rush|Heat Rush]] in February 2011 and Pulse in September 2011.<ref>{{cite magazine|url=http://stylenews.peoplestylewatch.com/2009/12/18/beyonc-launches-her-first-fragrance-beyonc-heat/|title=Beyoncé Launches Her First Fragrance: Beyoncé Heat|date=December 18, 2009|magazine=People|archive-url=https://web.archive.org/web/20091219213657/http://stylenews.peoplestylewatch.com/2009/12/18/beyonc-launches-her-first-fragrance-beyonc-heat/|archive-date=December 19, 2009|access-date=June 18, 2011}}</ref><ref>{{cite news|url=http://www.indianexpress.com/news/beyonces-scents-have-jayzs-approval/758931/|title=Beyoncé's scents have Jay-Z's approval|newspaper=[[The Indian Express]]|date=March 7, 2011|archive-url=https://web.archive.org/web/20121116005702/http://www.indianexpress.com/news/beyonces-scents-have-jayzs-approval/758931/|archive-date=November 16, 2012|url-status=live}}</ref><ref name="e311">{{cite web | last=Nudd | first=Tim | title=Beyonce is feeling 'very empowered' pregnant | publisher=[[CNN]] | date=September 22, 2011 | url=https://edition.cnn.com/2011/09/22/showbiz/celebrity-news-gossip/beyonce-empowered-pregnant-ppl/index.html | access-date=May 1, 2025}}</ref>

The release of a video-game ''Starpower: Beyoncé'' was cancelled after she pulled out of a $100 million deal with GateFive who alleged the cancellation meant the sacking of 70 staff and millions of pounds lost in development.<ref name="GateFive">{{cite news|last=Michaels|first=Sean|url=https://www.theguardian.com/music/2011/apr/28/beyonce-sued-video-game-developer| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/https://www.theguardian.com/music/2011/apr/28/beyonce-sued-video-game-developer| archive-date=October 27, 2021|title=Beyoncé sued for $100m by video game developer|newspaper=The Guardian|date=April 28, 2011|access-date=May 6, 2011}}{{cbignore}}</ref> It was settled out of court by her lawyers in June 2013 who said that they had cancelled because GateFive had lost its financial backers.<ref>{{cite news|url=http://www.belfasttelegraph.co.uk/entertainment/news/beyonc-knowles-settles-with-gaming-company-29347315| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/http://www.belfasttelegraph.co.uk/entertainment/news/beyonc-knowles-settles-with-gaming-company-29347315 |newspaper=[[Belfast Telegraph]]| archive-date=October 27, 2021|title=Beyoncé Knowles settles with gaming company|access-date=May 15, 2013}}{{cbignore}} {{dead link|date=December 2013}}</ref> Beyoncé also has had deals with [[American Express]],<ref name="Forb" /> [[Nintendo DS]]<ref>{{cite news|last=Totilo|first=Stephen|url=http://www.mtv.com/news/articles/1607344/beyonce-promotes-nintendo-game-admits-weakness-super-mario.jhtml|title=Beyoncé Promotes Nintendo Game, Admits Weakness For 'Super Mario'|publisher=MTV News|date=March 19, 2009|archive-url=https://web.archive.org/web/20110624084152/http://www.mtv.com/news/articles/1607344/beyonce-promotes-nintendo-game-admits-weakness-super-mario.jhtml|archive-date=June 24, 2011|url-status=dead}}</ref> and L'Oréal since the age of 18.<ref>{{cite magazine|url=https://www.billboard.com/articles/news/267200/beyonce-the-billboard-qa| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/https://www.billboard.com/articles/news/267200/beyonce-the-billboard-qa| archive-date=October 27, 2021|title=Beyoncé: The Billboard Q&A|last=Mitchell|first=Gail|date=October 2, 2009|magazine=Billboard|access-date=October 8, 2009}}{{cbignore}}</ref> In March 2015, Beyoncé became a co-owner, with other artists, of the music streaming service [[Tidal (service)|Tidal]]. The service specializes in [[Lossless compression|lossless]] audio and high definition music videos. Jay-Z acquired the parent company of Tidal, [[Aspiro]], in early 2015.<ref>{{cite news|url=https://www.nytimes.com/2015/03/14/business/media/jay-z-buys-the-music-streaming-firm-aspiro.html| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/https://www.nytimes.com/2015/03/14/business/media/jay-z-buys-the-music-streaming-firm-aspiro.html| archive-date=October 27, 2021|title=Jay-Z Buys the Music Streaming Firm, Aspiro|newspaper=The New York Times|date=March 13, 2015|access-date=March 31, 2015}}{{cbignore}}</ref> Including Beyoncé and Jay-Z, sixteen artist stakeholders—including [[Kanye West]] and [[Nicki Minaj]]—co-own Tidal, with most owning a 3% equity stake.<ref>{{cite magazine|url=https://www.billboard.com/articles/news/6509498/jay-z-tidal-launch-artist-stakeholders| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/https://www.billboard.com/articles/news/6509498/jay-z-tidal-launch-artist-stakeholders| archive-date=October 27, 2021|title=It's Official: Jay-Z's Historic Tidal Launches With 16 Artist Stakeholders|magazine=Billboard|first=Andrew|last=Flanagan|date=March 30, 2015|access-date=March 31, 2015}}{{cbignore}}</ref>

In November 2020, Beyoncé entered a multi-year partnership with the exercise equipment and media company [[Peloton Interactive|Peloton]]. The collaboration was launched to celebrate homecoming season at [[historically Black colleges and universities]] (HBCUs), offering themed workout experiences inspired by her film [[Homecoming: A Film by Beyoncé|''Homecoming'']] (2019) and [[Homecoming: The Live Album|live album]] (2019), following the cancellation of 2020 homecoming events due to the COVID-19 pandemic. As part of the initiative, Beyoncé and Peloton provided free memberships to students at ten HBCUs, while Peloton pursued long-term recruitment partnerships with these institutions.<ref>{{Cite magazine|url=https://www.billboard.com/articles/columns/pop/9481127/beyonce-peloton-partnership-hbcu-homecoming| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/https://www.billboard.com/articles/columns/pop/9481127/beyonce-peloton-partnership-hbcu-homecoming| archive-date=October 27, 2021|title=Beyoncé Teams With Peloton for Multi-Year Partnership Benefiting Historically Black Colleges & Universities|magazine=Billboard}}{{cbignore}}</ref> Upon news of the partnership, a decline in Peloton's shares reversed, and its shares rose by 8.6%.<ref>{{cite news |title=Peloton Rises on Partnership With Beyonce for Workout Series |url=https://www.bloomberg.com/news/articles/2020-11-10/peloton-surges-after-fitness-partnership-with-beyonce| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/https://www.bloomberg.com/news/articles/2020-11-10/peloton-surges-after-fitness-partnership-with-beyonce| archive-date=October 27, 2021 |website=Bloomberg.com |date=November 10, 2020}}{{cbignore}}</ref>

In 2021, Beyoncé and Jay-Z partnered with [[Tiffany & Co.]] for the company's "About Love" campaign. Beyoncé became the fourth woman, and first Black woman, to wear the 128.54-carat [[Tiffany Yellow Diamond]].<ref>{{Cite news|last=Treisman|first=Rachel|date=August 23, 2021|title=Beyoncé Just Became The First Black Woman To Wear The Iconic Tiffany Diamond|url=https://www.npr.org/2021/08/23/1030291790/beyonce-jayz-tiffany-diamond-ad-campaign-basquiat| archive-url=https://ghostarchive.org/archive/20211027/https://www.npr.org/2021/08/23/1030291790/beyonce-jayz-tiffany-diamond-ad-campaign-basquiat| archive-date=October 27, 2021|url-status=live|access-date=August 23, 2021|agency=NPR}}{{cbignore}}</ref> The campaign featured a [[robin egg blue]] painting by Jean-Michel Basquiat titled ''[[Equals Pi]]'' (1982).<ref>{{cite web|last=Kinsella|first=Eileen|date=August 23, 2021|title=Here's the Little-Known History of the Robin's Egg Blue Basquiat Painting That Stars in Beyoncé and Jay-Z's New Tiffany Ad|url=https://news.artnet.com/art-world/tiffany-unveils-new-ad-campaign-starring-beyonce-and-basquiat-2001708| archive-url=https://ghostarchive.org/archive/20211027/https://news.artnet.com/art-world/tiffany-unveils-new-ad-campaign-starring-beyonce-and-basquiat-2001708| archive-date=October 27, 2021|url-status=live|access-date=August 23, 2021|publisher=[[Artnet]]}}{{cbignore}}</ref> Both Beyoncé and the brand faced significant backlash for the campaign, as the [[Tiffany Yellow Diamond]], which was discovered in the Kimberley diamond mines in South Africa in 1877, is classified as a blood diamond and viewed as a symbol of British colonialism over Africa.<ref>{{Cite news |first=Susanne |last=Ramírez de Arellano|date=August 30, 2021 |title=What is Beyoncé's Tiffany diamond ad campaign really selling? |url=https://www.nbcnews.com/think/opinion/what-beyonc-s-tiffany-diamond-ad-campaign-really-selling-ncna1277912 |access-date=January 3, 2024 |agency=NBC News}}</ref><ref>{{Cite news |last=Attiah |first=Karen |date=August 27, 2021 |title=Sorry, Beyoncé, but Tiffany's blood diamonds aren't a girl's best friend |newspaper=The Washington Post |url=https://www.washingtonpost.com/opinions/2021/08/26/beyonce-tiffanys-blood-diamonds-necklace/ |access-date=January 3, 2024 |issn=0190-8286}}</ref><ref>{{Cite web |last=Friel |first=Mikhaila |title=Beyoncé is facing backlash for promoting a 'blood diamond' necklace in a Tiffany campaign that celebrates her being the first Black woman to wear it |url=https://www.insider.com/beyonc-facing-backlash-for-promoting-tiffanys-blood-diamond-2021-8 |date=August 28, 2021 |access-date=January 3, 2024 |publisher=Insider Inc.}}</ref>

=== Fashion lines ===
Beyoncé and her mother introduced [[House of Deréon]], a women's fashion line, in 2005.<ref name="BusWire" /> The concept is inspired by three generations of women in their family, with the name paying tribute to Beyoncé's grandmother, Agnèz Deréon, a respected seamstress.<ref>{{cite magazine|last=Silverman|first=Stephen|title=Beyoncé Unveils Her New Fashion Line|url=http://www.people.com/people/article/0,26334,1130999,00.html|magazine=People|date=November 16, 2005|archive-url=https://web.archive.org/web/20071011062357/http://www.people.com/people/article/0,26334,1130999,00.html|archive-date=October 11, 2007}}</ref><ref>{{cite news|url=https://edition.cnn.com/2011/09/22/living/celebrity-fashion-labels| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/http://edition.cnn.com/2011/09/22/living/celebrity-fashion-labels| archive-date=October 27, 2021|title=Celebrity fashion labels: The good, the bad and the ugly|agency=CNN|access-date=December 18, 2013|date=September 26, 2011}}{{cbignore}}</ref> According to Tina, the overall style of the line best reflects her and Beyoncé's taste and style. Beyoncé and her mother founded their family's company Beyond Productions, which provides the licensing and brand management for House of Deréon, and its junior collection, Deréon.<ref name="BusWire">{{cite press release|title=Beyoncé Fashion Diva Hits the Runway as the Most Stylish Game for Phones|url=https://www.reuters.com/article/pressRelease/idUS195809+15-Jan-2008+BW20080115|via=Reuters|publisher=Business Wire|date=January 15, 2008|archive-url=https://web.archive.org/web/20120212191420/http://www.reuters.com/article/2008/01/15/idUS195809+15-Jan-2008+BW20080115|archive-date=February 12, 2012}}</ref> House of Deréon pieces were exhibited in [[Destiny's Child]]'s shows and tours, during their ''[[Destiny Fulfilled]]'' era.<ref>{{cite news|last=Adenitire|first=Adenike|title=Destiny's Child Put on a Fashion Show at U.K. Concert|url=http://www.mtv.com/news/articles/1503790/destinys-child-bring-fashion-humor-london.jhtml|publisher=MTV News|date=June 8, 2005|archive-url=https://web.archive.org/web/20110624083824/http://www.mtv.com/news/articles/1503790/destinys-child-bring-fashion-humor-london.jhtml|archive-date=June 24, 2011|url-status=dead}}</ref><ref>{{cite news|last=Moss|first=Corey|title=Beyoncé In Talks For Potential 'Dream' Film Role|url=http://www.mtv.com/news/articles/1499982/beyonce-talks-bigscreen-musical.jhtml|publisher=MTV News|date=April 12, 2005|archive-url=https://web.archive.org/web/20110624083955/http://www.mtv.com/news/articles/1499982/beyonce-talks-bigscreen-musical.jhtml|archive-date=June 24, 2011|url-status=dead}}</ref> The collection features sportswear, denim offerings with fur, outerwear and accessories that include handbags and footwear, and are available at department and specialty stores across the U.S. and Canada.<ref name="BusWire" />

In 2005, Beyoncé teamed up with House of Brands, a shoe company, to produce a range of footwear for House of Deréon.<ref>{{cite news|last=Butler|first=Meredith|title=Rancho Bernardo company teams with singer|url=http://www.nctimes.com/articles/2005/08/16/business/news/81505191949.txt|work=[[North County Times]]|date=August 15, 2005|archive-url=https://archive.today/20240525171808/https://www.webcitation.org/658aoN7hI?url=http://www.nctimes.com/business/rancho-bernardo-company-teams-with-singer/article_ac83a433-d59e-5d57-9f14-affcf7fc10e5.html|archive-date=May 25, 2024|url-status=live}}</ref> In January 2008, Starwave Mobile launched Beyoncé Fashion Diva, a "high-style" [[mobile game]] with a social networking component, featuring the House of Deréon collection.<ref name="BusWire" /> In July 2009, Beyoncé and her mother launched a new junior apparel label, Sasha Fierce for Deréon, for back-to-school selling. The collection included sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry.<ref name="Sasha Fierce clothing line">{{cite magazine|url=http://www.wwd.com/markets-news/beyonce-and-tina-knowles-launch-sasha-fierce-2199134?src=bblast/070109|title=Beyoncé and Tina Knowles Launch Sasha Fierce|magazine=[[Women's Wear Daily]]|date=July 1, 2009|last=Kaplan|first=Julee|archive-url=https://web.archive.org/web/20110806041556/http://www.wwd.com/markets-news/denim/beyonce-and-tina-knowles-launch-sasha-fierce-2199134|archive-date=August 6, 2011|url-status=live}}</ref> It was available at department stores including [[Macy's]] and [[Dillard's]], and specialty stores Jimmy Jazz and Against All Odds.<ref name="Sasha Fierce clothing line" /> 

In October 2014, Beyoncé signed a deal to launch an activewear line of clothing with British fashion retailer [[Topshop]].<ref name="Time Alter">{{cite magazine|last1=Alter|first1=Charlotte|title=Beyoncé Launching Athletic Brand With Topshop|url=https://time.com/3541794/beyonce-topshop-partnership/| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/http://time.com/3541794/beyonce-topshop-partnership/| archive-date=October 27, 2021|access-date=October 30, 2014|magazine=Time|date=October 27, 2014}}{{cbignore}}</ref><ref name="Forbes Adamczyk">{{cite news|last1=Adamczyk|first1=Alicia|title=Beyoncé To Launch Activewear Brand With Topshop|url=https://www.forbes.com/sites/aliciaadamczyk/2014/10/27/beyonce-to-launch-activewear-brand-with-topshop/| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/https://www.forbes.com/sites/aliciaadamczyk/2014/10/27/beyonce-to-launch-activewear-brand-with-topshop/| archive-date=October 27, 2021|access-date=October 30, 2014|work=Forbes|date=October 27, 2014}}{{cbignore}}</ref> The 50–50 venture is called [[Ivy Park]] and was launched in April 2016. The brand's name is a nod to Beyoncé's daughter and her favorite number four (IV in [[Roman numerals]]), and also references the park where she used to run in Texas.<ref>{{cite news|url=https://www.telegraph.co.uk/fashion/brands/beyonce-topshop-athleisure-brand-everything-we-know-information/| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/https://www.telegraph.co.uk/fashion/brands/beyonce-topshop-athleisure-brand-everything-we-know-information/| archive-date=October 27, 2021|title=Beyoncé talks about her athleisure brand Ivy Park and the pressure to be perfect|date=April 6, 2016|newspaper=The Daily Telegraph|access-date=February 26, 2017}}{{cbignore}}</ref> She has since bought out [[Topshop]] owner [[Philip Green]] from his 50% share after he was alleged to have sexually harassed, bullied and racially abused employees.<ref>{{cite web|url=https://mic.com/articles/192482/beyonce-buys-ivy-park-stake-from-topshop-owner-accused-of-sexual-harassment-and-racial-abuse| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/https://mic.com/articles/192482/beyonce-buys-ivy-park-stake-from-topshop-owner-accused-of-sexual-harassment-and-racial-abuse| archive-date=October 27, 2021|title=Beyoncé buys Ivy Park stake from Topshop owner accused of sexual harassment and racial abuse|publisher=[[Mic (media company)|Mic]]|date=November 15, 2018 |access-date=December 24, 2018}}{{cbignore}}</ref> She now owns the brand herself.<ref>{{Cite magazine|url=https://time.com/5456014/beyonce-ivy-park/| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/http://time.com/5456014/beyonce-ivy-park/| archive-date=October 27, 2021|title=Beyoncé's Ivy Park Cuts Ties With Topshop Amid Allegations|magazine=Time|access-date=December 24, 2018}}{{cbignore}}</ref>

In April 2019, it was announced that Beyoncé would become a creative partner with [[Adidas]], further develop her athletic brand Ivy Park with the company, and make new clothes and footwear. Shares for the company rose 1.3% upon the news release.<ref>{{cite news|url=https://www.bloomberg.com/news/articles/2019-04-04/adidas-and-beyonce-in-partnership-to-develop-footwear-apparel| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/https://www.bloomberg.com/news/articles/2019-04-04/adidas-and-beyonce-in-partnership-to-develop-footwear-apparel| archive-date=October 27, 2021|title=Beyonce Teams Up With Adidas to Sell Shoes and Clothes|last1=Pfanner|first1=Eric|last2=Bhasin|first2=Kim|agency=Bloomberg News|date=April 4, 2019|access-date=April 27, 2019}}{{cbignore}}</ref> They subsequently announced a launch date of January 2020.<ref>{{cite magazine|url=https://www.billboard.com/articles/news/8545755/beyonce-new-ivy-park-collection-january-2020| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/https://www.billboard.com/articles/news/8545755/beyonce-new-ivy-park-collection-january-2020| archive-date=October 27, 2021|title=Beyonce Details Upcoming Ivy Park Collection Set For January 2020 Release|magazine=Billboard}}{{cbignore}}</ref> Beyoncé uploaded a teaser on her website and [[Instagram]].<ref>{{cite web|url=https://www.popsugar.com/fashion/beyonce-knowles-ivy-park-x-adidas-collaboration-46992077| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/https://www.popsugar.com/fashion/beyonce-knowles-ivy-park-x-adidas-collaboration-46992077| archive-date=October 27, 2021|title=Beyoncé Knowles's Ivy Park x Adidas Collaboration|website=PopSugar Fashion|date=January 18, 2020}}{{cbignore}}</ref> The collection was previewed on the then-upcoming ''[[Elle (magazine)|Elle]]'' January 2020 issue, in which Beyoncé is seen wearing several clothes from the first collection.<ref>{{cite magazine|url=https://www.elle.com/culture/celebrities/a29999871/beyonce-ivy-park-adidas-interview/| url-status=live | archive-url=https://ghostarchive.org/archive/20211027/https://www.elle.com/culture/celebrities/a29999871/beyonce-ivy-park-adidas-interview/| archive-date=October 27, 2021|title=Beyoncé on Motherhood, Self-Care, and Her Quest For Purpose – Beyoncé launches Ivy Park x adidas|magazine=Elle|date=December 9, 2019}}{{cbignore}}</ref> In February 2023, ''[[The Wall Street Journal]]'' reported that the line was struggling financially with revenue falling by more than 50% over the past fiscal year to $40 million; well short of the company's $250 million projected forecast.<ref>{{Cite web |author=Matthew Kish |author2=Lakshmi Varanasi |title=Beyoncé's line with Adidas is reportedly struggling, driving home the challenge of filling the $2 billion hole left by Kanye West's Yeezy line |url=https://www.businessinsider.com/beyonces-adidas-line-struggling-underscoring-post-yeezy-problems-2023-2 |access-date=February 2, 2024 |website=Business Insider}}</ref> In March 2023, it was announced that Beyoncé and Adidas reached a mutual decision to end their partnership.<ref>{{cite web|last=Bloom|first=Madison|title=Beyoncé and Adidas Shutter Ivy Park Clothing Brand|date=March 23, 2023|website=Pitchfork|url=https://pitchfork.com/news/beyonce-and-adidas-shutter-ivy-park-clothing-brand/|archive-url=https://web.archive.org/web/20230324180447/https://pitchfork.com/news/beyonce-and-adidas-shutter-ivy-park-clothing-brand/amp/|archive-date=March 24, 2023|url-status=live|access-date=March 23, 2023}}</ref><ref>{{Cite magazine |last=Fekadu |first=Mesfin |date=March 23, 2023 |title=Source: Beyoncé, Adidas Mutually Agree to Part Ways (Exclusive) |url=https://www.hollywoodreporter.com/news/music-news/beyonce-adidas-mutually-agree-to-part-ways-1235359453/ |access-date=March 26, 2023 |magazine=The Hollywood Reporter |archive-url=https://web.archive.org/web/20230326134317/https://www.hollywoodreporter.com/news/music-news/beyonce-adidas-mutually-agree-to-part-ways-1235359453/ |archive-date=March 26, 2023 |url-status=live}}</ref>

In March 2023, [[Olivier Rousteing]], the creative director of [[Balmain (fashion house)|Balmain]], announced that he and Beyoncé collaborated on a couture collection complete with sixteen looks corresponding to the sixteen tracks on her album ''[[Renaissance (Beyoncé album)|Renaissance]]''. This "Renaissance Couture" collection marked the first time that a Black woman oversaw the development of a collection from a Parisian couture house.<ref>{{cite magazine|url=https://www.vogue.com/article/beyonce-balmain-olivier-rousteing-renaissance-couture-launch|title=Beyoncé and Balmain's Olivier Rousteing Have Co-Designed a Collection—Introducing Renaissance Couture|date=March 24, 2023|access-date=March 24, 2023|magazine=[[Vogue (magazine)|Vogue]]|last=Leitch|first=Luke|archive-url=https://web.archive.org/web/20230920084911/https://www.vogue.com/article/beyonce-balmain-olivier-rousteing-renaissance-couture-launch|archive-date=September 20, 2023|url-status=live}}</ref> In September 2024, Beyoncé partnered with [[Levi Strauss & Co.]] to remake a classic '80s 'Launderette' campaign.<ref>{{Cite web |date=September 29, 2024 |title=Levi's® Launches New Campaign With Beyoncé |url=https://www.levistrauss.com/2024/09/29/levis-beyonce-campaign/ |archive-url=https://web.archive.org/web/20241003010228/https://www.levistrauss.com/2024/09/29/levis-beyonce-campaign/ |archive-date=October 3, 2024 |access-date=November 28, 2024 |publisher=Levi Strauss & Co.}}</ref> [[Michelle Gass]], the CEO of Levis Strauss & Co., shared insights regarding the advantages of the company's collaboration with Beyoncé, emphasizing that the advertising campaign could significantly enhance sales in the women's clothing segment.<ref>{{Cite news |last=Coleman |first=Julie |date=October 2, 2024 |title=Levi Strauss CEO says Beyoncé partnership could help boost growth in the women's category |url=https://www.cnbc.com/2024/10/02/levi-strauss-ceo-says-beyonc-ads-could-help-boost-growth-in-womens-category.html |url-status=live |archive-url=https://web.archive.org/web/20241009233708/https://www.cnbc.com/2024/10/02/levi-strauss-ceo-says-beyonc-ads-could-help-boost-growth-in-womens-category.html |archive-date=October 9, 2024 |access-date=October 27, 2024 |publisher=CNBC}}</ref>