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==Livery== In ATA Airlines' 35-year history, the airline had three different [[Mainline (flight)|mainline]] [[Aircraft livery|liveries]] and two special liveries. ===Mainline liveries and logos=== ====Final (flag)==== ATA's last livery, known as the "Flag Livery", was introduced when the airline announced rapid expansion in 2001. It was primarily white with "ATA" painted on both sides of the aircraft. The company logo was also slanted upward on the aircraft [[tail]] resembling a flag. There was a gold stripe that spanned across the outward side of the engines and [[Jet engine|nacelle]]s, and the winglets (on the 737-800s) were blue on the outside and unpainted on the inside. This livery was first introduced on ATA's new 737-800 and 757-300 aircraft and while it has been integrated onto some of ATA's 757-200s, it was never painted on any of ATA's 727s which were retired in late 2001. ====Vacation / Holiday (palm tree)==== At the time of ATA's demise, many 757-200s and some Lockheed L-1011s still carried the airline's previous livery. The "Palm Tree Livery", which was introduced in 1996, was also primarily white with "ATA" painted on both sides of the aircraft; the letters were painted in a "bubble-like" fashion. There was a palm tree and a sun on the tail, as well as "ATA" in small letters. The engine nacelles were painted blue, with the outboard side of each nacelle displaying a stylized sun. This livery, introduced to emphasize ATA as a "vacation airline", was synonymous with the phrase "On ATA, You're on Vacation". ====Original (runway)==== ATA's original livery, known as the "Runway Livery", was introduced when the airline began passenger service in 1981. Because ATA's first aircraft were ex-[[American Airlines]] aircraft, ATA's original livery was based on American's livery. The livery featured three stripes running the length of the aircraft in the following order: gold, white, and blue. The words "American Trans Air" followed by ATA's "runway logo" were painted above the gold stripe on the [[fuselage]]. The aircraft tail also featured gold, white, and blue stripes along the bottom with a bigger ATA runway logo in the center. All of ATA's Boeing 707s, and a majority of the airline's 727s, 757-200s, and Lockheed L-1011s wore this livery at some point. This livery was painted on every ATA aircraft until 1996, making this ATA's longest lasting livery at 15 years. ===Special liveries=== [[File:ATA 25th Anniversary.jpg|thumb|{{center|ATA Airlines [[Boeing 757|Boeing 757-200]] (N520AT) and [[Boeing 727|Boeing 727-200]] (N772AT) in the 25th anniversary livery at MDW}}]] Throughout ATA Airlines' history, the company had two dedicated paint schemes. In addition to these, ATA's first [[Boeing 737 Next Generation|Boeing 737-800]] had the words "American Dream" inscribed alongside the nose of the aircraft; it was the only aircraft in ATA's fleet to have those words written on it. Other schemes were used to celebrate the company's 25th anniversary, as well as a marketing deal with Hawaiian tour operator, Pleasant Hawaiian Holidays. ====25th Anniversary==== In 1998, ATA Airlines celebrated its 25th anniversary. The airline decided to commemorate the anniversary in a big way. In addition to a year-long celebration, two separate aircraft, N772AT (a Boeing 727-200) and N520AT (a Boeing 757-200), were given a special livery which was commonly referred to as the "25th Anniversary Scheme". The design featured the entire airplane painted blue with "25th Anniversary" painted in large gold writing near the front of the aircraft fuselage. The aircraft tail featured "ATA" in gold lettering with pieces of confetti scattered around the ATA logo. Red, orange, pink, and yellow streamers adorned the sides of the fuselage, as well as the engines. ====Pleasant Hawaiian Holidays==== In 1994, ATA partnered with tour operator [[Pleasant Hawaiian Holidays]], which was the largest tour operator flying to Hawaii. To promote the alliance, several L-1011s were adorned in a "Hawaiian livery". The "Pleasant Hawaiian Holidays" livery has appeared only on two types of ATA's aircraft: the [[Lockheed L-1011]], and later, the [[Boeing 757|Boeing 757-300]]. The livery had two different forms; the more extravagant was painted on the Lockheed L-1011s. The livery was primarily white and featured "ATA" in big bubble letters near the front of the aircraft, and "Pleasant Hawaiian Holidays" spelled out after "ATA" near the top of the fuselage. Like the mainline livery, the engines were painted with a sun. The livery basically resembled the "Palm Tree Livery" that [[Mainline (flight)|mainline]] aircraft adorned at the time. There was one big difference. "Hawaii" was spelled out in large letters horizontally across the aircraft tail. After the L-1011s were removed from scheduled service in 2002, two [[Boeing 757|Boeing 757-300]]s were painted in the Pleasant Hawaiian Holidays livery; the elaborate TriStar livery was replaced with a toned-down livery. The new livery was ATA's current livery with the words "Pleasant Holidays" painted in small letters near the front of the fuselage. This livery and ATA's partnership with Pleasant Hawaiian Holidays was terminated in 2005 when Pleasant Hawaiian Holidays signed a larger network deal with [[United Airlines]].
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