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=== Oleato coffee === In February 2023, Starbucks announced it would introduce a line of coffee drinks made with extra virgin [[olive oil]], including lattes, shaken espresso, and cold brews. This would not be a limited-time offering, but rather "'one of the biggest launches weβve had in decades,'" according to Brady Brewer, the company's chief marketing officer. The goal was to create a new category of beverage. Unlike other drinks, this came about because of the habits of then-CEO Howard Schultz, who was introduced to consuming a teaspoon of olive oil each day by an olive oil producer he met in [[Sicily]].<ref name=":8" /> The drinks were initially available in Italy and later expanded to stores in [[Southern California]] in spring 2023 and then the [[United Kingdom|UK]], [[Middle East]], and [[Japan]] later the same year.<ref>{{Cite web |last=Wiener-Bronner |first=Danielle |date=February 21, 2023 |title=Starbucks' new drinks have a spoonful of olive oil in every cup {{!}} CNN Business |url=https://www.cnn.com/2023/02/21/business/starbucks-oleato/index.html |access-date=January 6, 2025 |website=CNN |language=en}}</ref> After its launch, ''[[CNN]]'' reported some customers reported digestive distress after drinking the beverages.<ref name=":8">{{Cite web |last=Maruf |first=Ramishah |date=April 8, 2023 |title=Some customers are complaining the new olive oil-infused Starbucks drink is making them run to the bathroom {{!}} CNN Business |url=https://www.cnn.com/2023/04/08/business/starbucks-oleato-drink-stomach-issues/index.html |access-date=April 10, 2023 |website=CNN |language=en}}</ref> In January 2024, the company said it would introduce the beverages nationwide in the US as well as in Canada, France, and China.<ref>{{Cite web |last=Valinsky |first=Jordan |date=January 30, 2024 |title=Starbucks is launching its olive oil-infused beverages nationwide {{!}} CNN Business |url=https://www.cnn.com/2024/01/30/food/starbucks-oleato-nationwide-launch/index.html |access-date=January 30, 2024 |website=CNN |language=en}}</ref><ref>{{Cite web |last=lkami |date=January 29, 2024 |title=Starbucks Oleato |url=https://about.starbucks.com/stories/2024/starbucks-oleato/ |access-date=January 6, 2025 |website=About Starbucks |language=en-US}}</ref> The Oleato beverages were permanently discontinued in November 2024.<ref>{{Cite web |last=Sirtori |first=Daniela |date=October 29, 2024 |title=Starbucks Is Pulling Olive Oil Drinks to Pare 'Complex' Menu |url=https://www.bloomberg.com/news/articles/2024-10-29/starbucks-sbux-pulls-olive-oil-drinks-as-holiday-menu-launches |access-date=January 6, 2025 |website=www.bloomberg.com}}</ref>
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